Do I have to go off page to establish an entity?

[marghutch]

So I have always thought of Google establishing an Entity (by entity I mean https://goo.gl/RP8e9B) by looking at the markup on a website.

Recently watched a video that discussed creating an entity by using external websites.  I have a feeling that you do not have to go off of the main website to have an entity created.

Is there anything valid in this concept/video?  (https://goo.gl/CNe7qD) The concept focuses on creating branded pages on properties owned by Google and various other well known websites.

My main concern is whether this is something I should do for our website or if just doing the little bit of social marketing we are doing is fine.

[marghutch]

Thanks for the response Bronn.

While I am not sure what a PBN is, it sounds like it is outside Terms of Service.  I am trying to avoid anything that will harm our website so it doesn't sound like something for us.

The video seemed within Terms of Service/Webmaster Guidelines though so I am not sure if they are related.

Is there anyone who can reassure me that this process described is within Google Webmaster Guidelines?

[BronnLannister]

Just a quick thing...do you know if entity and persona are the same thing? I'm just slightly confused by the term...

Whenever I get a PBN, what I've done in the past (to make them look more "real") is create public whois information with a fake name, but real address + city/state, and I'd create a number of profiles (Web 2.0, social, and a G+ account) to make it look "real" and this helped my PBN's avoid deindexing.

I would recommend doing it on your main website just because it helps with boosting your domain authority in general (and helps with deindexing), but this is the first time I've heard about doing it for your main site/money site.

For the most part, I try to get everything "matching" (I guess they call it "branded"?) w/ names, cities, addresses, etc. and that has helped.

This is first time hearing about doing this for main site or for rankings...

But I can highly recommend doing this for PBN's.