Moving established :COM site to a .ART domain
-
Hi!
We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.
We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results.
From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?
Does anyone have any experience with regards to this consideration?
Thanks!
-
I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.
You would risk, and probably lose more value than you would gain from this transition
-
Hi Ben,
You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.
I'd 100% stick with the established .com domain.
Cheers,
David
-
Make sure you consider the following when moving domains:
- Domain Ages - the older the better
- Domain Authority - Which has a higher authority, keep that one.
- SPAM score
- Root Domain Links/Overall Links
This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.
-
I understand what you are asking here! It is not reported to have a major impact as far as I am aware.
I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.
I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best way to rank a site?
Hi, I have been working on SEO for a long time, recently I started a new site where I was aiming to rank different niches but I am stuck. First I covered some keywords related to sports then I shifted the niche to hunting. My idea was to cover a niche fully then move on to the 2nd so the authority of the site can also help rank the 2nd niche but the problem is I am unable to rank my site. Should I be considering only a very specific niche site or should I continue doing all the stuff on the same site. Please checkout my site ReviewsCase.com and let me know. And if has also done the same please let me know.
Algorithm Updates | | seoasikhan20 -
Placement of /p/ in URL structure for ecommerce site product URLs
Hi, We're a discussion about how to structure a clients ecommerce site product page URLs where 12345 represent the product SKU/number: https://domain.com/Item--i-12345 https://domain.com/product-name/p/12345 https://domain.com/p/12345 It's a toss up between the second and the third URL, but the SEO company is saying the third is best because of the placement with the /p/ and creating a silo for "products" that help search engines recognize it is a product. Does anyone have thoughts on this? Thanks!
Algorithm Updates | | AliMac260 -
Google Search Analytics desktop site to losing page position compared to the mobile version of the site
Looking at Google Search Analytics page position by device. The desktop version has seen a dramatic drop in the last 60 days compared to the mobile site. Could this be caused by mobile first indexing? Has Google had any releases that might have caused this?
Algorithm Updates | | merch_zzounds0 -
Less relevant/not optimized competitor sites ranking higher in SERPs?
Has anyone else noticed their rank positions falling to competitor sites that aren't optimized and are less relevant? I've noticed that we've lost some rankings or have dropped over the past few weeks and the competitor pages that have replaced us haven't been optimized, aren't as relevant, and it doesn't look like there has been any updates (looking through archived versions). For example, their main "shoes" gallery is ranking for more specific shoe types, like "sandals", and "sandals" isn't even mentioned in their metadata and they have no on-page copy. Their DA is slightly higher, but our sites have a denser link profile (although, yes, I do need to go through and see what kind of links, exactly, we've gained). Has anyone else seen this happen recently, or have any ideas of why or what we could do to get our rank positions back? My main initiatives have been to create and implement fresh on-page copy, metadata, and manage 404s/301 redirects, but I'm thinking this issue is beyond a quick copywriting tweak.
Algorithm Updates | | WWWSEO0 -
Microsites for Local Search / Location Based sites?
Referring to the webinar on SEOMoz about Local Search that was presented by Nifty Marketing (http://www.seomoz.org/webinars/be-where-local-is-going). I have a question my client asked us regarding why we broke out their locations into microsites, and not just used subfolders. So here are the details: The client has one main website in real estate. They have 5 branches. Each branch covers about a 50 mile radius. Each branch also covers a specialized niche in their areas. When we created the main site we incorporated the full list of listings on the main site; We then created a microsite for each branch, who has a page of listings (same as the main site) but included the canonical link back to the main site. The reason we created a microsite for each branch is that the searches for each branch are very specific to their location and we felt that having only a subfolder would take away from the relevancy of the site and it's location. Now, the location sites rank on the first page for their very competitive, location based searches. The client, as we encourage, has had recommendations from others saying this is hurting them, not helping them. My question is this... How can this hurt them when the microsites include a home page specific to the location, a contact page that is optimized with location specific information (maps, text, directions, NAP, call to action, etc.), a page listing area information about communities/events/etc., a page of the location's agents, and of course real estate listings (with canonical back to the main site)? Am I misunderstanding? I understood that if the main site could support the separation of a section into a microsite, this would help local search. Local search is the bread and butter of this client's conversions. AND if you tell me we should go back to having subfolders for each location, won't that seriously hurt our already excellent rankings? The client sees significant visitors from their placement of the location URLs. THANKS!
Algorithm Updates | | gXeSEO
Darlene1 -
How do I rank multiple pages for my busness/domain name?
When someone searches for our business's name (which is also the domain name) we have one listing (with sitelinks) at the top - however I would also like to rank 2nd, 3rd and 4th for this term. Any suggestions on how this might be done? Thanks.
Algorithm Updates | | CaBStudios0 -
Site Usage Statistics and organic ranking
I'm not sure if anyone has tested this properly but i'm begining to suspect that google is using site usage statistics as a site quality guide and ultimately as a ranking variable. The this what i've seen so far on one of my sites (site A) Week 1= bounce rate (83.88%), Avg time on site (0:0:57), Pages/visit (1.28) no changes made to the site apart from the usual link building. Week 2: Traffic drops by 30%, Keywords generating traffic drops by 39%. Bounce rate (87.25%), Avg time on site (0:0:43), pages/visit (1.21). I replaced all affiliate links on my homepage to internal pages where the chunk of the content is and did a reconsideration request. Week 3: Traffic goes up by 30%, keywords generating traffic goes up by 65%, Bounce rate (30.41%), Avg time on site (0:3:02), Pages/visit (3.74). This is not the most scientific test but surely google must be using these variables and a ranking factor? Anyone seen something along these lines or have thoughts on it?
Algorithm Updates | | clickangel0 -
How does an exact match domain.me rate for SEO
Anyone have any idea how an exactly matching keyword (using the "domain.me" register) will compare against an almost matching keyword in the Google .ie search engine. (assuming that on and off page SEO will be the same). eg, www.wigets.me against www.mywigets.ie Thanks
Algorithm Updates | | peterds2