Moving established :COM site to a .ART domain
-
Hi!
We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.
We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results.
From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?
Does anyone have any experience with regards to this consideration?
Thanks!
-
I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.
You would risk, and probably lose more value than you would gain from this transition
-
Hi Ben,
You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.
I'd 100% stick with the established .com domain.
Cheers,
David
-
Make sure you consider the following when moving domains:
- Domain Ages - the older the better
- Domain Authority - Which has a higher authority, keep that one.
- SPAM score
- Root Domain Links/Overall Links
This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.
-
I understand what you are asking here! It is not reported to have a major impact as far as I am aware.
I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.
I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
How to build ( Linked domains )
I need help can someone tell me how to build Linked domains from pinterest.com,plus.google.com,facebook.com,twitter.com,linkedin.com to my website muller-designs.com all my competitors are ranking very well and have thousands of dollars of organic traffic and am not talking about the big fishes here are some examples mybarnwoodframes.com or www.framemymirror.com , this are one of my competitors, i have analize well all websites and the major difference we have are the Linked domains i have a couple of hundreds and they have thousands can someone help me anttel how can i create ( Linked domains ) o tell me what's going on with my website i spend a lot of money and time but just don't have good results i appreciate any tip of someone that already have ranked well a website THANK YOU
Algorithm Updates | | alexmuller870 -
How long for google to de-index old pages on my site?
I launched my redesigned website 4 days ago. I submitted a new site map, as well as submitted it to index in search console (google webmasters). I see that when I google my site, My new open graph settings are coming up correct. Still, a lot of my old site pages are definitely still indexed within google. How long will it take for google to drop off or "de-index" my old pages? Due to the way I restructured my website, a lot of the items are no longer available on my site. This is on purpose. I'm a graphic designer, and with the new change, I removed many old portfolio items, as well as any references to web design since I will no longer offering that service. My site is the following:
Algorithm Updates | | rubennunez
http://studio35design.com0 -
How do I figure out what's wrong with my site?
I'm fairly new to SEO and can't pinpoint what's wrong with my site...I feel so lost. I am working on revamping www.RiverValleyGroup.com and can't figure out why it's not ranking for keywords. These keywords include 'Louisville homes', 'Homes for sale in Louisville KY', etc. Any suggestions? I write new blog posts everyday so I feel there's no shortage of fresh content. I'm signed up with Moz Analytics and Google analytics
Algorithm Updates | | gohawks77900 -
How does this site rank no 1 for big terms with no optimisation?
Hi, A client recently asked me abut a site that appears to have popped up out of nowhere and is ranking for big terms within their industry: http://bit.ly/11jcpky I have looked at the site for a particular term: Cheap Beds I was using unpersonalised search on google.co.uk with location set to London. The site currently ranks no 1 for that term and other similar terms. The question is how? SEO Moz reports no backlinks (they must have blocked?) Ahrefs and Majestic report report some backlinks but not many and no anchor text with the term in. The Page title and meta do not contain the term nor does the page seem to contain the term anywhere. The domain does have some age though has no keyword match in the URL. I'm a little stumped to how they are achieving these results. Any Ideas Anyone?
Algorithm Updates | | JeusuDigital0 -
Changes in Google "Site:" Search Algorithm Over Time?
I was wondering if anyone has noticed changes in how Google returns 'site:' searches over the past few years or months. I remember being able to do a search such as "site:example.com" and Google would return a list of webpages where the order may have shown the higher page rank pages (due to link building, etc) first and/or parent category pages higher up in the list of the first page (if relevant) first (as they could have higher PR naturally, anyways). It seems that these days I can hardly find quality / target pages that have higher page rank on the first page of Google's site: search results. Is this just me... or has Google perhaps purposely scrambled the SERPS somewhat for site: searches to not give away their page ranking secrets?
Algorithm Updates | | OrionGroup1 -
Why is my domain authority (and page authority) plummeting?
In June our domain authority was at a 41. In July we were 38 and ever since then our domain authority is gradually getting worse and worse. We went from a 33 to a 29 in one week! Possible explanations include: Maybe the SEO we hired (for a few months in late 2011) added our domain to some less-than-awesome directories The 301 redirects on our home page are hurting us somehow Duplicate content for URL's with different capitalization (IE: /pages/aboutus and /Pages/AboutUs) Can someone please point me in the right direction? Which of the above possibilities would likely impact domain/page authority? Any other ideas as to why this might be happening? Any suggestions for improving our domain or page authority? Thanks for the help!
Algorithm Updates | | MichaelBrown550 -
Best Way to Determine Age of Site
What's the best way to determine the age of a site? Where by it's beginning I mean when it went through the Google Sandbox and has been a functioning site every since. Thanks!
Algorithm Updates | | BobGW0