Moving established :COM site to a .ART domain
-
Hi!
We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.
We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results.
From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?
Does anyone have any experience with regards to this consideration?
Thanks!
-
I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.
You would risk, and probably lose more value than you would gain from this transition
-
Hi Ben,
You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.
I'd 100% stick with the established .com domain.
Cheers,
David
-
Make sure you consider the following when moving domains:
- Domain Ages - the older the better
- Domain Authority - Which has a higher authority, keep that one.
- SPAM score
- Root Domain Links/Overall Links
This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.
-
I understand what you are asking here! It is not reported to have a major impact as far as I am aware.
I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.
I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
76% drop in traffic for iModular.com
_Hello everyone....I am in the midst of a huge battle and Moz is my intelligence headquarters. Unfortunately, I just experienced a 76% drop in my search visibility after having had a hopeful increase over the past month. I have done nothing with the web site accept for add quality content. No links, no nada. _
Algorithm Updates | | MattBanes0 -
Google indexing https sites by default now, where's the Moz blog about it!
Hello and good morning / happy Friday! Last night an article from of all places " Venture Beat " titled " Google Search starts indexing and letting users stream Android apps without matching web content " was sent to me, as I read this I got a bit giddy. Since we had just implemented a full sitewide https cert rather than a cart only ssl. I then quickly searched for other sources to see if this was indeed true, and the writing on the walls seems to indicate so. Google - Google Webmaster Blog! - http://googlewebmastercentral.blogspot.in/2015/12/indexing-https-pages-by-default.html http://www.searchenginejournal.com/google-to-prioritize-the-indexing-of-https-pages/147179/ http://www.tomshardware.com/news/google-indexing-https-by-default,30781.html https://hacked.com/google-will-begin-indexing-httpsencrypted-pages-default/ https://www.seroundtable.com/google-app-indexing-documentation-updated-21345.html I found it a bit ironic to read about this on mostly unsecured sites. I wanted to hear about the 8 keypoint rules that google will factor in when ranking / indexing https pages from now on, and see what you all felt about this. Google will now begin to index HTTPS equivalents of HTTP web pages, even when the former don’t have any links to them. However, Google will only index an HTTPS URL if it follows these conditions: It doesn’t contain insecure dependencies. It isn’t blocked from crawling by robots.txt. It doesn’t redirect users to or through an insecure HTTP page. It doesn’t have a rel="canonical" link to the HTTP page. It doesn’t contain a noindex robots meta tag. It doesn’t have on-host outlinks to HTTP URLs. The sitemaps lists the HTTPS URL, or doesn’t list the HTTP version of the URL. The server has a valid TLS certificate. One rule that confuses me a bit is : **It doesn’t redirect users to or through an insecure HTTP page. ** Does this mean if you just moved over to https from http your site won't pick up the https boost? Since most sites in general have http redirects to https? Thank you!
Algorithm Updates | | Deacyde0 -
Have name.org want to get name.com should .com redirect to .org or other way around?
Its a non profit organization. With name.org acquired in 2006. name.com will be acquired soon. In SEO terms it would make sense for me just to get .com and redirect to the original .org but from the standpoint of 7 year history of name.org is it worth keeping or its irrelevant or not that important or really important. I am in the process of rebuilding the site other than the initial domain home links to other pages do not matter at the moment. Thanks Mozzies
Algorithm Updates | | vmialik0 -
Keyword rich domains
Can you share your experience about Keyword rich domains; do they still hold same value as before?
Algorithm Updates | | ShashankGupta0 -
What are the most trusted SEO sites?
Other then SEOmoz what sites can you trust for SEO? Is there some type of formula I can use to find out if any site is trustworthy?
Algorithm Updates | | uofmiamiguy0 -
Did The Last Google Algorithm Update, Hit sites with poor anchor text?
My content is quite strong within my niche, so I ranked well, but last month my rankings plummeted. On closer examination and scrutiny I discovered my anchor text needed updating. Has anyone else seen this happening in the last four weeks?
Algorithm Updates | | simonberenyi0 -
How can we start to improve Domain MozRank & MozTrust for our website?
A simple question maybe, but how and where do we start if we want to improve our 'Domain MozRank & Moztrust', 'assuming of course that by improving both these we will improve our rankings with Google plus sales?
Algorithm Updates | | ewanTHH0 -
Why have organic hits to my site suddenly started to fluctuate widely?
Hits to my website have been gradually growing over the last 2 years to a point where there was 1300 organics a day. Recently the hits crashed to 300 a day and stayed there for a couple of days. They then bounced back to 1300 a day for a few more days before crashing down to 300 again. This has happened a few times now. Oscillating between two points. Its like the site is crossing a threshold of something, back and forth. I have looked at different parts of my site and every part is down by approximately the same percentage. Anyone out there have any ideas?
Algorithm Updates | | easymatt0