Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving established :COM site to a .ART domain
-
Hi!
We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.
We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results.
From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?
Does anyone have any experience with regards to this consideration?
Thanks!
-
I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.
You would risk, and probably lose more value than you would gain from this transition
-
Hi Ben,
You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.
I'd 100% stick with the established .com domain.
Cheers,
David
-
Make sure you consider the following when moving domains:
- Domain Ages - the older the better
- Domain Authority - Which has a higher authority, keep that one.
- SPAM score
- Root Domain Links/Overall Links
This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.
-
I understand what you are asking here! It is not reported to have a major impact as far as I am aware.
I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.
I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
About porn sites and ranking
Hello, I'm thinking to extend my website into porn. At the moment there is no pornography on it, although we do talk about sex related topics and products (from dating to tutorials, to toys etc.) Would it be dangerous to keep the porn section on the same domain as the rest? Would this negatively affect my non-porn content as Googlebot would "flag" my website as being pornographic (although only a few pages would be)? Or simply Googlebot would leave the current non-porn pages ranking as they are now, just fine, and plus it would rank the porn pages if they "deserve" to? I hope my question is clear. I don't want to create a subdomain.
Algorithm Updates | | fabx0 -
Do you think profanity in the content can harm a site's rankings?
In my early 20's I authored an ebook that provides men with natural ways to improve their ahem... "bedroom performance". I'm now in my mid 30s, and while it's not such an enthralling topic, the thing makes me 80 or so bucks a day on good days, and it actually works. I update the blog from time to time and build links to it on occasion from good sources. I've carried my SEO knowledge to a more "reputable" business, but this project is still interesting to me, because it's fully mine. I am more interested in getting it to rank and convert than anything, but following the same techniques that are working to grow the other business, this one continues to tank. Disavow bad links, prune thin content.. no difference. However, one thing I just noticed now are my search queries in the reports. When I first started blogging on this, I was real loose with my tongue, and spoke quite frankly (and dirty to various degrees). I'm much more refined and professional in how I write now. However, the queries I'm ranking for... a lot of d words, c words (in the sex sense)... sounds almost pornographic. Think Google may be seeing this, and putting me lower in rankings or in some sort of lower level category because of it? Heard anything about google penalizing for profanity? I guess in this time of authority and trust, that can hurt both of those... but I wonder if anyone's heard any actual confirmation of this or has any experience with this? Thanks!
Algorithm Updates | | DavidCapital0 -
Ranking drop after sub domain to sub directory migration. Usual?
Hi all, We had our help articles on sub-domain help.website.com. Then we moved it to sub directory website.com/help/. We expected ranking improvement of website.com as there is a wide saying of benefiting from sub domain to sub directory migration. We have noticed that ranking improvement of new sub directory pages (website.com/help/) but not for any main website pages (website.com). I presume that link juice from main website has benefited new sub directory pages but main website lost ranking due to the page rank dilution. Do you agree? Any ideas? Thanks
Algorithm Updates | | vtmoz0 -
Confused About Addon Domains and SEO
I find addon domains really confusing. Everyone I've asked so far says that they don't affect SEO but I find that really hard to believe considering the same content is on both a subdomain and a subfolder and also has it's own unique domain. PLUS (in my case) completely different niche sites are sharing the same hosting. I really don't want to pay for hosting for all of my different sites but at the same time, if it's better/safer to do so for Panda/Penguin reasons I'm happy to do that. Thank you for your time. I look forward to your opinions/suggestions!
Algorithm Updates | | annasusmiles0 -
How do you block incoming links to your site?
With the new update to google focusing on link spam and multiple anchor text ? If you have incoming links that you would like to block or make no follow?
Algorithm Updates | | HelpingHandNetwork1 -
Plural vs non-plural domain name
I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain? My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years. Any suggestions?
Algorithm Updates | | ydop0 -
.Co Domains - Any thoughts?
Hi Guys I'm not sure which section this one belongs in as I didn't see a section for domains/tlds. I wanted an opinion on the future of .co domains. We own a gift company (www.xperiencedays.com), as well as a gift recommendation site (www.uniquegifts.net), and invested in a few gift occasion .co domains (www.birthdaygifts.co, christmasgifts.co etc). This was partly because they were cheap and easy to come by, but also with a hope that they soon gain some public recognition. My question therefore is whether anyone within SEOMOZ has an opinion on whether .co will be widely accepted, whether they will (as google claims) be treated as a non-country specific url, and early success stories you know of, and finally whether the recent news from Overstock to rebrand as O.co (http://www.overstock.com/guides/faqs-about-o-co) is the kick start that .co need. I realize that is more than one question
Algorithm Updates | | bigtimeseo2