Moving established :COM site to a .ART domain
-
Hi!
We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.
We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results.
From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?
Does anyone have any experience with regards to this consideration?
Thanks!
-
I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.
You would risk, and probably lose more value than you would gain from this transition
-
Hi Ben,
You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.
I'd 100% stick with the established .com domain.
Cheers,
David
-
Make sure you consider the following when moving domains:
- Domain Ages - the older the better
- Domain Authority - Which has a higher authority, keep that one.
- SPAM score
- Root Domain Links/Overall Links
This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.
-
I understand what you are asking here! It is not reported to have a major impact as far as I am aware.
I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.
I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Migration Question
Lets say there is a brand that has one primary product type at different optional tiers. (Think something like SMB/Enterprise/Individual) Lets also say that 1 year ago this brand migrated from having everything under 1 domain (Domain A) to moving 2 of their product tiers to another domain (Domain B), a new domain. They have done some initial SEO work on this domain and had a pretty successful migration but it has also been decided that they are going to no longer offer one of these product tiers and they intend to eventually migrate everything back under the 1 domain (Domain A) They just are not sure whether they should do this now or later.
Algorithm Updates | | DRSearchEngOpt
During this next year or so there is also going to be some likely re-branding/design, etc...stemming from this decision, on the domain, meaning content changes and all that fun that goes into a migration/re-design/re-branding strategy. The timing of this has not been fully decided on. Here is the question: Should they a) Migrate back to Domain A first and then do the re-design or b) Keep 2 separate domains for now, figure out the re-design/re-branding, make content changes and then migrate Site A over in a year or so after all changes have been made? My concern with option a) is that they migrated a little less than 1 year ago and will be migrating back which I feel could have a negative impact on the content and the domain. The positive side I see here is that this impact could be just as large even if we waited so doing this now might be a better, more efficient use of our time if we can migrate and make content changes fairly close together or concurrently.
My concern with option b) is that the tier they no longer offer makes up the majority of that sites business and traffic, leaving us with not much in terms of content that ranks well and garners much traffic. Trying to optimize for the remaining product tier by itself on it's own domain could be quite hard and then having to migrate it in a year or so back to Domain A could negatively impact any small organic impact I can make on applicable pages/domain. Does anybody have any input here? I am leaning towards Option A and but wanted to get some other opinions. Thanks Everybody! Edit: So far, this has received a lot of views but no input. I am hoping to have a bit of a dialog on this so any ideas or input is welcome.0 -
Is it a good idea to 301 redirect one same niche site towards another site for seo benefit
Hello friends, I have 2 android niche sites, one site is running on a technology dropped domain i catch 1 year ago it has, almost 400+ domains linking to different parts of the site, the other one i established from scratch and both are running from jan 2015. Now i want to redirect first site which already has 400 links pointing towards it to the home page of my 2nd android site. Is it a good idea to do so and does it give any boost in terms of seo?
Algorithm Updates | | RizwanAkbar0 -
Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
We own a horoscope website and looking for some SEO advice.However most of the websites are blog sites therefore most of the SEO content is about how to rank a blog site better. IE getting new quality content, use anchor text link out etc. However if your site is different by nature it is hard to find good advice on how to rank better in these scenarios. I would like to know if there are alternative ways of increasing rankings apart from the usual strategies of improving social media fan pages, building backlinks and optimising the site speed wise and making it accessible and understandable to crawlers and people too.
Algorithm Updates | | websitebuilder0 -
Google Site Links question
Are Google site links only ever shown on the top website? Or is it possible for certain queries for the site in position #2 or #3 or something to have site links but the #1 position not have them? If there are any guides, tips or write ups regarding site links and their behavior and optimization please share! Thanks.
Algorithm Updates | | IrvCo_Interactive0 -
Does adding lots of new content on a site at one time actually hurt you?
When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?
Algorithm Updates | | JordanRussell0 -
Active Domain Resale?
Hi, Someone I know has just been offered a domain name by http://activedomainresale.com/. Is anyone familiar with this company? They're offering the non-hyphenated domain name (the person I know has the same domain name except with a hyphen) for a one-time fee of $49, payable through paypal or a credit card. When we contacted customer support by email (they did respond quickly), the email came from a different domain - directpremiumdomains.com. Has anyone had any experience with this? If it's legit, it seems like it could be a good opportunity to get the non-hyphenated URL but I'm concerned that it might be a scam. Thanks in advance! Carolina
Algorithm Updates | | csmm0 -
Gifts.com - Multiple domain pages in SERPs
One of our big natural search competitors for gift keywords is Gifts.com. We are competing for many keywords like "teen gifts", "gifts for him", "gifts for her". For many of these, the Google SERP has multiple Gifts.com pages on the first page. I have never seen more than one of our pages (uncommongoods.com) on a SERP page. Any clue how/why Gifts.com has multiple pages in search results ? Thanks!
Algorithm Updates | | znotes0 -
Google SERPS problem - "block all results from this domain - click here".
Anyone know what can be done about this when it happens to one of your own domains? On the Google SERPS page, underneath the Title, next to the Description, Google has added "Block all results from this domain?". I understand that this is a new "feature", aimed at allowing users to filter out results from low quality, pornograhphic or offensive sites. But the site in question is none of the above - any ideas how to tackle? Couldn't find anything yet by searching.
Algorithm Updates | | Understudy0