Moving established :COM site to a .ART domain

[bjs2010]

Hi!

We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course.

We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for   "name of artists + art" and we appear in results.

From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above?

Does anyone have any experience with regards to this consideration?

Thanks!

[Packaging-Group]

I agree with david, this may have been a more effective approach when exact match keywords in domains were weighted heavily, but that is not the case anymore.

You would risk, and probably lose more value than you would gain from this transition

[davebuts]

Hi Ben,

You won't get any benefit out of this and I wouldn't recommend doing it just to get "art" in the domain name.

I'd 100% stick with the established .com domain.

Cheers,

David

[WebMarkets]

Make sure you consider the following when moving domains:

• Domain Ages - the older the better
• Domain Authority - Which has a higher authority, keep that one.
• SPAM score
• Root Domain Links/Overall Links

This are my top 4 when dealing with domains. Yes, having a keyword in the domain is beneficial, but it wont out-weigh the benefits if we are 0/4 on the above list.

[Slumberjac]

I understand what you are asking here! It is not reported to have a major impact as far as I am aware.

I would be more inclined to point out the importance of having a good redirect strategy and also understanding how you tell Google you have moved domains within the search console.

I have had very successful experiences with moving a site to a new domain, but make sure you tick all the boxes so you don't lose your current rankings.