Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Rel=Canonical For Landing Pages
-
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created.
We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale.
The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
-
I'm with you on using rel=canonical but the new pages are slightly different in that they have a lot more content for SEO purposes. The content definitely provides value to users but wondering if the extra content means Google will ignore canonical tag? Google mentions that canonical is good for duplicates where pages are very similar if not identical.
-
So we're also planning on A/B testing the original PPC pages. There are going to be 2 control pages vs 1 test (original URL). There are about 12 control pages.
Normally I would use rel=canonical for landing pages if the control page was actually ranking organically which is the case now but we're going to block them from search results when the new organic pages roll out. I'm assuming no indexing the test variations would be the best direction to take?
-
Yes, this is exactly what's happening
-
Yes, they don't want to change URLs in all their marketing campaigns (offline, email, social media, etc)
-
Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
-
The canonical option would be the route I went with in this scenario.
If you are going to noindex them, make sure that you audit the pages to see what links are pointing to the pages. If there is value them, canonicalization would be a better approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic Canonical Tag for Search Results Filtering Page
Hi everyone, I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results). The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past. We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed. I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages. This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns. • Is using a dynamic canonical tag in this way considered spammy / manipulative? • Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about? I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com. https://www.booking.com/searchresults.it.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYARS4ARfIAQzYAQHoAQH4AQuIAgGoAgO4ArajrpcGwAIB0gIkYmUxYjNlZWMtYWQzMi00NWJmLTk5NTItNzY1MzljZTVhOTk02AIG4AIB&sid=d4030ebf4f04bb7ddcb2b04d1bade521&dest_id=-2601889&dest_type=city& Canonical points to https://www.booking.com/city/gb/london.it.html In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for) Would be great to get any feedback on this before I rule it out. Thanks!
Technical SEO | | GAnalytics1 -
Do you need a canonical tag for search and filter pages?
Hi Moz Community, We've been implementing new canonical tags for our category pages but I have a question about pages that are found via search and our filtering options. Would we still need a canonical tag for pages that show up in search + a filter option if it only lists one page of items? Example below. www.uncommongoods.com/search.html/find/?q=dog&exclusive=1 Thanks!
Technical SEO | | znotes0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
Rel = prev next AND canonical?
I have product category pages that correctly have the prev next but the moz crawl is giving me duplicate content errors. I would not think I also need to have canonical - but do I ?
Technical SEO | | JohnBerger0 -
Rel=Canonical on a page with 302 redirection existing
Hi SEOMoz! Can I have the rel=canonical tag on a URL page that has a 302 redirection? Does this harm the search engine friendliness of a content page / website? Thanks! Steve
Technical SEO | | sjcbayona-412180 -
Internal search : rel=canonical vs noindex vs robots.txt
Hi everyone, I have a website with a lot of internal search results pages indexed. I'm not asking if they should be indexed or not, I know they should not according to Google's guidelines. And they make a bunch of duplicated pages so I want to solve this problem. The thing is, if I noindex them, the site is gonna lose a non-negligible chunk of traffic : nearly 13% according to google analytics !!! I thought of blocking them in robots.txt. This solution would not keep them out of the index. But the pages appearing in GG SERPS would then look empty (no title, no description), thus their CTR would plummet and I would lose a bit of traffic too... The last idea I had was to use a rel=canonical tag pointing to the original search page (that is empty, without results), but it would probably have the same effect as noindexing them, wouldn't it ? (never tried so I'm not sure of this) Of course I did some research on the subject, but each of my finding recommanded one of the 3 methods only ! One even recommanded noindex+robots.txt block which is stupid because the noindex would then be useless... Is there somebody who can tell me which option is the best to keep this traffic ? Thanks a million
Technical SEO | | JohannCR0 -
How to structure rel=canonical for a e commerce site
Hello, So I have searched the Q & A , Google, the zen cart forum and at this point I am looking for some one to give a concrete answer on what I should do. There is a lot of different opinions on " rel=canonical" and how to apply it , since there are many other variable in place. I have a zen cart site. I am using the latest 1.3.9 version. The default setting ( seem to me) uses the rel=canonical to point back to the specific link product or category respectively. Most of the time I have two scenarios. 1. Main category ---> Sub category----> Product 2. Main Category----> Product I'll give an example http://www.perfectindesign.com/awards ---main category http://www.perfectindesign.com/awards/acrylic-awards sub category http://www.perfectindesign.com/awards/acrylic-awards/slanted-award product (this example has three sub categories with maybe 12 products in one 4 in the second and 5 in the third) From looking at the source code for each url it the rel=canonical just points back to its own url. I want to avoid competing against my self, for the example above keyword "acrylic awards" so should the use of the re=canonical be changes site wide to have products point back to sub categories when they exist and have products point back to main categories when no sub categories exist? I am very new to seo, specifically eCommerce seo. If you have experience and have done this to a site you manage for a client or your own please advise how to proceed. Also if I'm missing some thing that will give me a better understanding of the bigger seo picture that would be great. Thanks, Yevgeny
Technical SEO | | Yevgeny0