Rel=Canonical For Landing Pages
-
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created.
We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale.
The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
-
I'm with you on using rel=canonical but the new pages are slightly different in that they have a lot more content for SEO purposes. The content definitely provides value to users but wondering if the extra content means Google will ignore canonical tag? Google mentions that canonical is good for duplicates where pages are very similar if not identical.
-
So we're also planning on A/B testing the original PPC pages. There are going to be 2 control pages vs 1 test (original URL). There are about 12 control pages.
Normally I would use rel=canonical for landing pages if the control page was actually ranking organically which is the case now but we're going to block them from search results when the new organic pages roll out. I'm assuming no indexing the test variations would be the best direction to take?
-
Yes, this is exactly what's happening
-
Yes, they don't want to change URLs in all their marketing campaigns (offline, email, social media, etc)
-
Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
-
The canonical option would be the route I went with in this scenario.
If you are going to noindex them, make sure that you audit the pages to see what links are pointing to the pages. If there is value them, canonicalization would be a better approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks1 -
Please let me know if I am in a right direction with fixing rel="canonical" issue?
While doing my website crawl, I keep getting the message that I have tons of duplicated pages.
Technical SEO | | kirupa
http://example.com/index.php and http://www.example.com/index.php are considered to be the duplicates. As I figured out this one: http://example.com/index.php is a canonical page, and I should point out this one: http://www.example.com/index.php to it. Could you please let me know if I will do a right thing if I put this piece of code into my index.php file?
? Or I should use this one:0 -
404 or rel="canonical" for empty search results?
We have search on our site, using the URL, so we might have: example.com/location-1/service-1, or example.com/location-2/service-2. Since we're a directory we want these pages to rank. Sometimes, there are no search results for a particular location/service combo, and when that happens we show an advanced search form that lets the user choose another location, or expand the search area, or otherwise help themselves. However, that search form still appears at the URL example.com/location/service - so there are several location/service combos on our website that show that particular form, leading to duplicate content issues. We may have search results to display on these pages in the future, so we want to keep them around, and would like Google to look at them and even index them if that happens, so what's the best option here? Should we rel="canonical" the page to the example.com/search (where the search form usually resides)? Should we serve the search form page with an HTTP 404 header? Something else? I look forward to the discussion.
Technical SEO | | 4RS_John1 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
Does all in one seo pack still have a rel canonical issue?
Hi All, I know that the all in one had errors in its rel canonical links on Wordpress but I wondered if this has been fixed. I get mixed info on the web. Anyone know for sure? Thanks!
Technical SEO | | xvpn9020 -
I know I'm missing pages with my page level 301 re-directs. What can I do?
I am implementing page level re-directs for a large site but I know that I will inevitably miss some pages. Is there an additional safety net root level re-direct that I can use to catch these pages and send them to the homepage?
Technical SEO | | VMLYRDiscoverability0 -
Am I Doing this Canonical Right?
Hi,I admit to new to the Mod Rewrite.Here is my mod rewrite in my .htaccess# Begin non-www page protection # <ifmodule mod_rewrite.c="">RewriteEngine On
Technical SEO | | Force7
RewriteBase /
RewriteCond %{HTTP_HOST} !^www.domain.com [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]</ifmodule> # End non-www page protection #If I have my home page set toI really want the canonical to be www.domain.com no trailing slashDid I create a confllict, and if so, how should I change it?0 -
Secondary Pages Indexed over Primary Page
I have 4 pages for a single product Each of the pages link to the Main page for that product Google is indexing the secondary pages above my preferred landing page How do I fix this?
Technical SEO | | Bucky0