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Will do, thanks Abe!

Hi everyone,

I have several business listings that I manage on Moz Local, and a lot of them have similar names. I'm running into an issue where Moz Local is pulling a citation (Ex. Google+, YP, Superpages) for the wrong business, and it is affecting my listing score.

Has anyone else ever run into this issue? What did you do about it?

Thanks in advance for your help!

I need to delete an old client from my published listings.

Anthony,

I think you are right on point with content strategy. I guess the challenge is coming up with content that will drive the right traffic.

If we are selling cars in the NYC area and I write a great article on how to detail your car like a professional and someone from Arizona visits the site, the visitor is not targeted.

The other thought I had was to write about local happenings where the car dealers are located.  Make more of a local portal than a site just dedicated to people looking for cars in a local market.

I have tried it and it works. The problem many times is you'll get non-qualified prospects liking your page which will hurt your engagement numbers.

I guess if you are just starting out and you want to add a little clout to your FB page, you could consider it.

I'd rather have 110 engaged fans than thousands of non-engaged fans.

Hello,

I recently took a position as a digital marketing manger with a advertising agency.  Its my job to grow the digital marketing department.

One of the issues I am running into is 90% of our clients are local businesses.  When doing keyword research it is very difficult to find keywords with lots of search.

For example, if I am optimizing for a Ford dealership in Hackensack,NJ there are not a lot of searches for this term.

How can I justify a larger SEO budget when there is just not a lot of search volume for these keywords?

This is nothing like Dog Training Videos or something similar.

Am I missing something?

Where can I pull traffic from for local businesses to justify larger SEO budgets?

Thanks,

Bill

Hello,

I am working on a research project where I need to put together a SEO client activity flow chart.

For example:

Week 1:

Hold client SEO kickoff meeting

Review client site for crawl and accessibility errors.

Check Google Analytics and webmaster tools

Do keyword research

Map keywords to content pages

Fix on-page optimization

Order content

Month 2: ...

Thanks in advance for your help!

Hello Everyone,

I have a question regarding site structure and I would like to mastermind it with everyone.

So I am optimizing a website for a Ford Dealership in Boston, MA.

The way the site architecture is set up is as follows:

Home >>>> New Inventory >>> Inventory Page (with search refinement choices)

After you refine your search (lets say we choose a Ford F150 in white) it shows a page with images, price information and specs. (Nothing the bots or users can sink their teeth into)

My thoughts are to create category pages for each Ford model with awesome written content and THEN link to the inventory pages.

So it would look like this:

Home >>> New Inventory >>> Ford 150 Awesome Category Page>>>>Ford F150 Inventory Page

I would work hard at getting these category pages to rank for the vehicle for our GEO targeted locations.

Here is my questions:

Would you be annoyed to first land on a category page with lots of written text, reviews images and videos first and then link off to the inventory page.

Or would you prefer to go right from the new inventory page to the actual inventory page and start looking for vehicles?

Thanks you so much,

Bill

Hello Everyone,

Google says they've implemented this change because they are answering the complaints of users who have to search for actual content after they've clicked on a result.

They go on to say users want to see content right away.

Now while most of this talk is about ads, I wonder if this will also apply to websites that are image and flash heavy above the fold with very little content.

I am working on a few auto dealer sites where 99% of the content above the fold are flash banners and images.

Below all of this noise you can find about 200 words of text talking about their dealerships.

I'd love to know everyone's thoughts on this...Does the new page layout algorithm change apply to only ads or to images and flash as well?

Thanks

Thanks Alan. I can understand why they want to do this from a branding standpoint but it will be harder to rank for individual terms.

In most cases I would think multiple websites would be called for here. A website for each area of service.

I have tried it and it works. The problem many times is you'll get non-qualified prospects liking your page which will hurt your engagement numbers.

I guess if you are just starting out and you want to add a little clout to your FB page, you could consider it.

I'd rather have 110 engaged fans than thousands of non-engaged fans.

I need to delete an old client from my published listings.

Is link building ever finished? LOL

Vijay, you might want to be a little more specific as to what you're looking for. Are you looking for information on building your site structure or what pages to build your links too?

I don't think there is any right or wrong answer to this question. More of a preference.

For me, I like to drip my content.

In my own silly mind, it looks more natural to the search engines rather than dumping a bunch of content on your site.

I also think it keeps the search engines coming back to your site as you posting content through the months and years rather than all at one time.

Mind you. I have no scientific basis for this... just my own anal retentivity. LOL

PMC,

Absolutely!  One of the biggest ranking factors for your Google places are your citations. Anytime your clients business is mentioned online it acts as a citation. If you are using different NAP you wont get the credit from these citations.  The other issue is this can cause duplicate places page in Google. When this happens your clients best places page is pushed down and the new less optimized duplicate listing shows up. At this point you will need to claim this listing and TRY to delete the duplicate listing. This can take a lot of time. If you're going to use a different NAP for tracking purposes you'll want to do it as an image so Google bot can't read it.

I've also attached a link where you can read about duplicate listings in Google places

Hope this helps,

Bill

Hi David,

I do the same thing as EGOL.  I write my best content in a WordPress page and then kind of summarize the article in a blog post and link to the article using the anchor text I want the page to rank for.  Then I go into my SEO smart links plugin settings and add the keywords I want the page to rank for ( My main keyword and then a few supporting keywords) and the URL. This way I can build out my internal linking structure without really having to think about it.

Hope this helps,

Bill

Robert,

I don't think you have anything to worry about.

Duplicate content is only a problem within a URL. In other words you don't want duplicate or nearly duplicate pages of content on one domain.

You can see examples of this all over the internet especially in the news where most news papers simply reprint AP news stories etc

You can also see this in cases where your information is shared through social media sites and RSS feed directories.

Don't sweat it...Great job with your Press release...You just got 8 nice back-links to your website.