One Business-Multiple Services
-
Hello Everyone,
I was looking for some strategies for doing SEO on a site that offers multiple services.
Here is the example:
There is one company with ONE physical address.
They perform the following services:
- Pest Control
- Mold Remediation
- Home Inspections
- Waterproofing
They also handle these services in several surronding cities.
They want to maintain one website for branding purposes.
Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services.
Thank you!
-
Hello Bill,
Thanks for coming to Q&A with your question. The NAP is really the key, more so than the website. For the business to be able to treat each specialty as distinct, it would need to become 4 distinct companies, each with a unique legal business name, legit physical street address and local area code phone number. This scenario would enable the owner to have a unique Google Place Page for each of the businesses, instead of just one Place Page for all of his specialties (as well as having unique listings in all of the other local business indexes). As things currently are, he is permitted to have only the one listing per index.
This is the case for most businesses like that of your client and by building out his content on his website, you are doing pretty much what you can do for his organic campaign (plus linkbuilding, social media, video etc., of course).
The tough thing about clients like this one, is that they typically not only offer a menu of very varied services, but they also tend to serve in a number of surrounding cities. So an SEO/Local SEO campaign typically looks something like this:
1. Get the client listed in the major local indexes.
2. Campaign for reviews in a variety of sources.
3. Get citations for his Google Place Page
4. Build out a body of service-related content on the website.
5. Build out a body of geographic content on his website.
6. Build links every which way
7. Engage in additional forms of marketing that will be most effective at reaching the client's audience (email, video, social media, blogging, etc.)
Now, in entering into all of this work, the client must be informed up front that his chances of ranking above the fold of Google's results are mostly going to revolve around his services in his city of location, in that he may achieve grey pinned local results for these 'service + geo' terms. He may not be able to expect top rankings for all 4 services. In any service city where he isn't physically located, the client should be made to understand that he is most likely to have to rely solely on the organic rankings below the local results, as Google will be viewing his competitors with physical locations in those cities as most relevant.
Clients like these are more complicated than, for example, a dentist with an office in Denver. But, that being said, there are substantial benefits to engaging in the work. Even lower rankings for terms can lead to trickles of monthly traffic and if these convert to phone calls and bookings, it has all been worth it.
Good luck!
-
Yes but then its hard to get the quality links for each, you can do your local directories for each, but the quality links is a bit harder.
-
Thanks Alan. I can understand why they want to do this from a branding standpoint but it will be harder to rank for individual terms.
In most cases I would think multiple websites would be called for here. A website for each area of service.
-
It is hard to rank for multiple servies, but even harder for multi locations, but you seem to be doing the write thing, make a page for each target.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different content on pages with the same URL--except one is at www and the other at www2
Hi! I have two pages with unique content on each. However, they have virtually the same URL--except one is a www and the other is a www2. As far as I know, both pages were meant to gain organic traction. How should this situation be handled for SEO purposes? Thanks for any help! ---Ivey
Intermediate & Advanced SEO | | Nichiha0 -
Best Approach to Redirect One Domain to Another
So I'm about to migrate one domain to another. Lets say I'm migrating boo.com to foo.com. Boo.com has good organic traffic & has some really well ranked pages. For this reason (I think) I want to send that traffic to some where other than the foo.com homepage. Perhaps a catered landing page. My question is can I redirect some of the specific pages on boo.com to a landing page on foo.com & then redirect the delta to foo.com's homepage? Or am a risking not fully transferring the full credit of one domain to another if I take that approach & therefore I should just redirect one domain to the other in its entirety? Thanks, Rich
Intermediate & Advanced SEO | | RPD0 -
Conversion Rate Services?
Who do you recommend for Conversion Rate Optimization services?
Intermediate & Advanced SEO | | AWCthreads0 -
Releasing Multiple Language Blog Articles ?
I was hoping anyone could give me some advice on my situation Our blog is a huge traffic source for us, we frequently release fresh blog articles on our English language website bringing lots of relevant traffic for a variety of different relevant topics Some of these articles would be very useful and relevant for visitors to our German website so i would like to get them translated and posted on our separate German language blog on our separate German website. The article text will not change much as the information is the same for Germany also How should i go about this without running into duplicate content issues with Google I looked into rel=alternate and realized that i cannot use this over two separate websites, i also thought about rel=canonical but it doesn't look like this would be suitable either Can anybody please give me any advice or thoughts on this ?
Intermediate & Advanced SEO | | Antony_Towle0 -
SERP Drop overnight for one of our domains - could it be the title changes?
Hi Scratching our heads here over SERP drop for some of our product pages, Although they are all uniquely titled with the product name, we have recently added 4 words at the end of our title, like a slogan which are repeated on every one of our product pages. However, we've also seen a drop, but not as far, on related category pages, these have unique titles. When we talk about "unique title" being important for SEO, does that mean 0 reptition between page titles? I see many companies use their site name in the title (even here see | SEOMOZ Q&A - would four words at the end of a title do this? Or am i barking up the wrong tree entirely? Ive seen so much movement over the past few weeks its hard to correlate anything we do with the result, so even after advise I think i'll wait a week
Intermediate & Advanced SEO | | xoffie0 -
Merging three sites to one
Hi guys, I just wanted confirmation if this is the right way to go about doing this. I need to merge three websites and I've never done three websites in to a brand new site before. Ok so we have Sitex.com
Intermediate & Advanced SEO | | Profero
Sitey.com
Sitez.com We've created a SiteB.com SiteB.com has SiteB.com/SiteXCat
SiteB.com/SiteYCat
SiteB.com/SiteZCat Each X,Y and Z have over 1,000 pages. They only have about 10 pages each with Page Authority above 10 and the domains arn't that strong. What i plan to do is: 301 redirect each site domain (X,Y,,Z) to it's corresponding category. e.g. Sitex.com > SiteB.com/SiteXCat 301 redirect each page off X,Y,Z that has a Page Authority above 10 to their new pages on SiteB.com Then, I'm unsure if i should 410 every other URL... I don't think its worht 301 every single URL if they arn't in search results much - but maybe it is if they have a lot of inbound links even with low page authority? Any ideas and does the above seem the best practise? Thanks.0 -
Multiple retail sites redirected to one
Recently our company has acquired several high ranking retail websites which sell only our brand of products. We are now considering consolidating all our online sales from these different retail sites to be direct to our main website. The question we have is how do we do this without negatively affecting SEO for these high ranking retail sites?
Intermediate & Advanced SEO | | DennyGan0 -
Multiple anchor text links
Hi. I wanted to ask about having multiple text links to an internal page from the same page. So I have a section title on my home page which will vary with each article. It may say "Healthiest Cat Foods" as the title then offer a snippet and finally offer a "continue reading..." anchor text. The title is a great link to the article while the "continue reading..." is another link to the same article. I like the to keep the title link because it is perfect anchor text. I like to keep the "continue reading..." because it seems helpful for users. I have read that search engines will only count the first link to an article which is fine as I only want the first one to count anyway. What I am wondering is do I lose any page rank because I added the second link? Does that second link hurt me in any way?
Intermediate & Advanced SEO | | NikkiGaul0