One Business-Multiple Services
-
Hello Everyone,
I was looking for some strategies for doing SEO on a site that offers multiple services.
Here is the example:
There is one company with ONE physical address.
They perform the following services:
- Pest Control
- Mold Remediation
- Home Inspections
- Waterproofing
They also handle these services in several surronding cities.
They want to maintain one website for branding purposes.
Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services.
Thank you!
-
Hello Bill,
Thanks for coming to Q&A with your question. The NAP is really the key, more so than the website. For the business to be able to treat each specialty as distinct, it would need to become 4 distinct companies, each with a unique legal business name, legit physical street address and local area code phone number. This scenario would enable the owner to have a unique Google Place Page for each of the businesses, instead of just one Place Page for all of his specialties (as well as having unique listings in all of the other local business indexes). As things currently are, he is permitted to have only the one listing per index.
This is the case for most businesses like that of your client and by building out his content on his website, you are doing pretty much what you can do for his organic campaign (plus linkbuilding, social media, video etc., of course).
The tough thing about clients like this one, is that they typically not only offer a menu of very varied services, but they also tend to serve in a number of surrounding cities. So an SEO/Local SEO campaign typically looks something like this:
1. Get the client listed in the major local indexes.
2. Campaign for reviews in a variety of sources.
3. Get citations for his Google Place Page
4. Build out a body of service-related content on the website.
5. Build out a body of geographic content on his website.
6. Build links every which way
7. Engage in additional forms of marketing that will be most effective at reaching the client's audience (email, video, social media, blogging, etc.)
Now, in entering into all of this work, the client must be informed up front that his chances of ranking above the fold of Google's results are mostly going to revolve around his services in his city of location, in that he may achieve grey pinned local results for these 'service + geo' terms. He may not be able to expect top rankings for all 4 services. In any service city where he isn't physically located, the client should be made to understand that he is most likely to have to rely solely on the organic rankings below the local results, as Google will be viewing his competitors with physical locations in those cities as most relevant.
Clients like these are more complicated than, for example, a dentist with an office in Denver. But, that being said, there are substantial benefits to engaging in the work. Even lower rankings for terms can lead to trickles of monthly traffic and if these convert to phone calls and bookings, it has all been worth it.
Good luck!
-
Yes but then its hard to get the quality links for each, you can do your local directories for each, but the quality links is a bit harder.
-
Thanks Alan. I can understand why they want to do this from a branding standpoint but it will be harder to rank for individual terms.
In most cases I would think multiple websites would be called for here. A website for each area of service.
-
It is hard to rank for multiple servies, but even harder for multi locations, but you seem to be doing the write thing, make a page for each target.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One click links, followed ? anchor text ?
Hello, Just wondering google follows on clicks links (links create in a nice button) and anchor text. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
At Listing Page Load More Functionality or Pagination which one best?
Hello Experts, For my ecommerce site at product listing page which functionality is best to implement Load more or pagination 1,2,3....and why? Thanks!
Intermediate & Advanced SEO | | Johny123451 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Advice on Link Removal Services
Hello everyone, Due to the Penguin update my site unfortunately took a bit of a hit. A little while ago I submitted all of our questionable/bad links to the disavow tool, however I still wante to go back and delete any and all problematic links that are still out there. Ive looked into many services, however I haven't been too impressed. Removeem - The email addresses they provided weren't always valid, and their email tool didn't always deploy correctly - a lot of cross referencing and was not saving me any time. Link Detox - Free trial was a bust. They show you 10 links on the free trial, however for me, 9 of the 10 were all the same. Couldn't get a good feel of their system. Rmoov - Their tool is one where you upload your own links, and they help manage everything, however they DONT allow you to email through their system, so Im not sure how this helps my process if I have to do everthing manaully anyway. A lot of sites I see are also a full service approach that charge you based on how many links they remove, and this can get quite costly. I have also contacted:
Intermediate & Advanced SEO | | Lukin
Link Delete - No reponse from multiple email requests
Linkquidator - No response
Infatex - No response My questions to all of you are: Is there any company out there that you recommend that provide a self service tool [online or desktop driven]? Is this even an avenue I should explore, or should I compile my own list [as 3rd party algorithms are not always accurate] and reach out to sites manually? Is disavowing good enough and Im just spinning my wheeles trying to now get them all removed? Thanks!0 -
Google Authorship. Is there a way to check all the articles by one author?
Hey guys, Is there any search query or website where I can get a list with all the articles by one author? Thanks
Intermediate & Advanced SEO | | Felip30 -
Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?
Hello all! We are looking to increase the quality of backlinks to our new website www.unitedfitnessmarketing.com and wondering which service would be more beneficial. Care to share any preferences or advice? We have been live for about 3 1/2 months now. We are in a tough niche to find related backlinking websites. We are in the health club marketing consulting field. I just paid for a business.com listing but was thinking a quality press release would give me more juice. My competitors have used free press release services so I'm thinking I could easily one-up them and gain some ground in the rankings. Leaning more towards business wire b/c it's a berkshire hathaway company but would like more input. Thanks!
Intermediate & Advanced SEO | | unitedfitness0 -
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Does having a file type on the end of a url affect rankings (example www.fourcolormagnets.com/business-cards.php VS www.fourcolormagnets.com/business-cards)????
Intermediate & Advanced SEO | | JHSpecialty0 -
Is it possible for one man to go against industry leaders in serps?
Hi, Is it possible for an individual to go against the big boys in a industry sector? Lets say flowers in the UK, all the massive flower companies go for 2 keywords: 'flowers delivered' (30,000 ems) and 'flowers by post' (30,000 ems) Would it be possible to start a new site and within 6 months (July) be up in the top 5? Scrap any exact match domains as there gone, I'm talking about creating a brand such as flowerpower.co.uk picking a term and going for it. Is this possible?
Intermediate & Advanced SEO | | activitysuper0