Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Rel=Canonical For Landing Pages
-
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created.
We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale.
The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
-
I'm with you on using rel=canonical but the new pages are slightly different in that they have a lot more content for SEO purposes. The content definitely provides value to users but wondering if the extra content means Google will ignore canonical tag? Google mentions that canonical is good for duplicates where pages are very similar if not identical.
-
So we're also planning on A/B testing the original PPC pages. There are going to be 2 control pages vs 1 test (original URL). There are about 12 control pages.
Normally I would use rel=canonical for landing pages if the control page was actually ranking organically which is the case now but we're going to block them from search results when the new organic pages roll out. I'm assuming no indexing the test variations would be the best direction to take?
-
Yes, this is exactly what's happening
-
Yes, they don't want to change URLs in all their marketing campaigns (offline, email, social media, etc)
-
Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
-
The canonical option would be the route I went with in this scenario.
If you are going to noindex them, make sure that you audit the pages to see what links are pointing to the pages. If there is value them, canonicalization would be a better approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a no-indexed parent page impact its child pages?
If I have a page* in WordPress that is set as private and is no-indexed with Yoast, will that negatively affect the visibility of other pages that are set as children of that first page? *The context is that I want to organize some of the pages on a business's WordPress site into silos/directories. For example, if the business was a home remodeling company, it'd be convenient to keep all the pages about bathrooms, kitchens, additions, basements, etc. bundled together under a "services" parent page (/services/kitchens/, /services/bathrooms/, etc.). The thing is that the child pages will all be directly accessible from the menus, so there doesn't need to be anything on the parent /services/ page itself. Another such parent page/directory/category might be used to keep different photo gallery pages together (/galleries/kitchen-photos/, /galleries/bathroom-photos/, etc.). So again, would it be safe for pages like /services/kitchens/ and /galleries/addition-photos/ if the /services/ and /galleries/ pages (but not /galleries/* or anything like that) are no-indexed? Thanks!
Technical SEO | | BrianAlpert781 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Link rel="prev" AND canonical
Hi guys, When you have several tabs on your website with products, you can most likely navigate to page 2, 3, 4 etc...
Technical SEO | | AdenaSEO
You can add the link rel="prev" and link rel="next" tags to make sure that 1 page get's indexed / ranked by Google. am I correct? However this still means that all the pages can get indexed, right? For example a webshop makes use of the link rel="prev" and ="next" tags. In the Google results page though, all the seperate tabs pages are still visible/indexed..
http://www.domain.nl/watches/?tab=1
http://www.domain.nl/watches/?tab=24
http://www.domain.nl/watches/?tab=19
etc..... Can we prevent this, and make sure only the main page get's indexed and ranked, by adding a canonical link on every 'tab page' to the main page --> www.domain.nl/watches/ I hope I explained it well and I'm looking forward to hearing from you. Regards, Tom1 -
Rel=canonical Weebly
My problem is with my website as it says I have duplicate page titles and contents because of a /index.html. It says the duplicate content is due to the fact that my homepage on my website is www.seacandytackle.com but it is also www.seacandytackle.com/index.html because I use weebly. How can I use the tag to fix this? It won't let me do a 301 redirect because it is a home page. How can I fix this? What code would I have to use and which url? Also it says that I have duplicate page content between http://www.seacandytackle.com/index.html and http://www.seacandytackle.comhttp://www.seacandytackle.com but I don't recall having any page that looks like http://www.seacandytackle.com http://www.seacandytackle.com from weebly. How can I fix this issue as well? Thank you for any help. Step by step implementation would be particularly helpful in using the rel= tags to fix these duplicate issues.
Technical SEO | | SeaCandyTackle0 -
Is the Authority of Individual Pages Diluted When You Add New Pages?
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?
Technical SEO | | Charlessipe0 -
Two different canonical tags on one page
Due to an error, some of my pages now have two canonical tags on them. One is correct and the other goes to a nonsense URL (404 page). I know I should ideally remove the incorrect ones, but it's a big manual job. Are they doing any harm? Can I just leave them there and let Google figure it out? The correct ones are higher up in the code. Will this make a difference? Any help appreciated.
Technical SEO | | ShearingsGroup0 -
Rel=Canonical on a page with 302 redirection existing
Hi SEOMoz! Can I have the rel=canonical tag on a URL page that has a 302 redirection? Does this harm the search engine friendliness of a content page / website? Thanks! Steve
Technical SEO | | sjcbayona-412180 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0