We will be switching our shopping cart platform from volusion to magento and really cautious / nervous about our rankings / seo stuff. any advice for anyone that has migrated stores, etc. these urls are years old, etc.
-
shopping cart platform switch and SEO. What do you suggest? What's the best way to ensure we keep rankings.
-
In December 2008 I helped a company transition from BV4 to Volusion. Like your situation, our URLs were years old at that point (the original Website launched in 1996).
I really only have 2 pieces of advice:
1. Make sure you've set up your 301 redirects properly (we didn't, and it took 6 weeks to sort out the mess).
2. Hang on for the ride.
Be prepared for a major dip in traffic, particularly if you are re-writing all of the URLs. But take heart. Sometimes the dip is necessary to move onward and upward. Seth Godin wrote a whole book on The Dip. Now might be a good time to buy your CEO a copy.
Cheers! I hope all goes well and that it moves you one step closer to awesomeness!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO rank down after Magento migration
Since November we migrated our shop from Magento 1 to 2 and our organic traffic has dropped by 50%. We still haven't figured out the cause (or a solution). Are there more Magento users who have the same issue? Charlotte (www.dochorse.nl)
Intermediate & Advanced SEO | | DocHorse0 -
Change of URLs - Part of Migration
We are looking to change our URLs to this format /SKU/TITLE/COLOUR as part of our SEO migration.
Intermediate & Advanced SEO | | christwix
e.g. https://example.com.au/ac-rck-b/rolla-crew-knit/berry.html As of the moment, our URLs are TITLE/NO
e.g. https://example.com.au/rolla-crew-knit/6562563.html
(Shopify is creating a random number on the end of the URL which is representing a different colour) Is this fine SEO wise? Will this affect rankings and user experience?0 -
Looking for an experienced SEO/SEM contractor
I'm looking to hire an SEO/SEM contractor for about 10 hours a week to work with me at Infer. Will need some help re-architecting our AdWords and continue inbound and SEO optimization of our website. Martech experience a +, Wordpress dev skills ++ Send me a PM if interested.
Intermediate & Advanced SEO | | seanzinsmeister0 -
Which URL is better for SEO?
We have a URL structure question: Because we have websites in multiple countries and in multiple languages, we need to add additional elements to our URL structure. Of the two following options, what would be better for SEO? Option 1: www.abccompany.com/abc-ca-en/home.htm Option 2: www.abccompany.com/home.abc.ca.en.htm
Intermediate & Advanced SEO | | northwoods-2603420 -
Your advice regarding thin content would be really appreciated
Hi guys, I have embarked on a new site creation. The site is being created from scratch and very custom. Basically the site allows people to review certain products and services. If each review completed by users is seen as a seperate page by google ... is this considered deceptive or a likelihood of being slapped with a thin content penalty? Basically 1 product may have hundreds of reviews naturally over time. Some may be really short and some may be longer. the reason why i would like the user reviews to be seen as seperate pages is because I want google to understand that people are regularly interacting with the main content page. Any advice in this area would be really appreciated.
Intermediate & Advanced SEO | | irdeto0 -
URL Formatting - Magento
Hi, We are working with a client on Mangento who URLs are formatting Google friendly eg; productname.html - as seen in site search in Google) but when you click the link to the site it is adding on #.VEWKQxbc754 (or similar) The site is also having some page indexing problems as well Thoughts? specific settings/Add on in magento?
Intermediate & Advanced SEO | | Pure-SEO0 -
SEO & Magento Multistore - I have been asked if "duplicatiing" a magento stor using its "Multistore" functionality will cause both to be picked up as duplicate content, can anybody help?
Hello all. I have been asked what the consequences of using Magento's "multistore" functionality are if we were to duplicate our entire magento store and place it on a secondary domain... The simple answer which comes to my mind is that it will be a flagged as duplicate content. However, is this still the case if the site were placed in a different country? The original being the UK the copy being Ireland (both English speaking) How would Google.co.uk & Google.ie treat these stores? Hope this is clear... our site is http://www.tower-health.co.uk
Intermediate & Advanced SEO | | TowerHealth0 -
Authorship/Ranking when 2 separate authors
Hello, We've got a pdf with, on the front page "by author 1 and author 2" Author one published the PDF and sits at rank 3 Author 2 is us (on a completely different website than author 1) How can we rank highest, and can we use google authorship? Can we get our picture next to the article? Let me know if we need to convert to html for (1) and/or (2)
Intermediate & Advanced SEO | | BobGW0