Search visibility degrading gradually
-
We have several web pages with the same structure released in several countries. Each website contains information about spam callers in the country the website has been released for.
Now I have the problem that I see a slow degradation of search traffic in the US. The UK website on the other hand is doing quite well, actually improving.
According to MOZ our mobile search visibility dropped significantly in the last week and I am at the moment not able to pin this down. Can anyone please give me a hint at what data best to analyze to find the source of this problem? TIA
Best
Thomas -
Thanks to Donald's post, we could improve the value we get out of moz.com. As our keywords are phone numbers and the "best" numbers are changing a lot, we are now updating our keywords on a weekly basis. This gives us a much more relevant visibility value.
-
Yes that is correct
-
Donald,
Thanks for your reply. When it comes to keywords we are a kind of strange animal. Our keywords are phone numbers. As I said we are a directory of spam numbers. Users who search for us find us generally by phone number. So if I understand you right, search visibility looks at the keywords I gave to MOZ and determines the visibility by these keywords, right?
-
If you add keywords to your profile that do not rank this will bring down search visibility. Search visibility is only a percentage of where your tracked keywords rank.
If you remove all keywords and leave only one with a page 1 rank at position 1 you will have 100% search visibility. If you add four more keywords that don't rank at all you will have a 20% search visibility.
If these keywords fluctuate up and down the search visibility will also fluctuate up and down. So you must determine if the loss is due to adding new keywords that do not rank or they keywords you have been tracking have dropped from their former positions.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding /es version to google search console
I have a Wordpress site and we are using WPML for making it bilingual. The domain is: https://www.designerfreelance.net and for Spanish https://www.designerfreelance.net/es Do I have to add to Google search console the /es version? And the no www: https://www.designerfreelance.net https://www.designerfreelance.net/es https://designerfreelance.net https://designerfreelance.net/es and do I have to add the non ssl version? http://www.designerfreelance.net http://www.designerfreelance.net/es http://designerfreelance.net http://designerfreelance.net/es Thanks
Technical SEO | | Trazo0 -
How to fix you brand search on google? Random urls not categorys display
Hello, you know when you search for your brand on google for example nike.com . It shows usually the pages that are importan. Our brand however shows totally random URLs under the brand. There should be however our category pages. How can i add those? Some html code i presume?
Technical SEO | | advertisingcloud0 -
Soft 404 in Search Console
Search console is showing quite a lot of soft 404 pages on my site, but when I click on the links, the pages are all there. Is there a reason for this? It's a pretty big site - I'm getting 141 soft 404s from about 20,000 pages
Technical SEO | | abisti20 -
Local search engine optimization
Hello, Im doing local search engine optimization for the hair salon client, im ranking number one for 70% of my keywords but im nowhere to be found in map, im trying to rank it for 3 months now, no results. I have added my business to over 100 local directories with same name, address , phone #, and have over 30 reviews, my local listings is optimized, (keywords, images with tags, video, categories and more) but again no results, Can you please advise me, how can i improve that? what can be a problem ? let me know if you can help me and ill be glad to send you business details. Thank you
Technical SEO | | vladraush990 -
Why is my site jumping around in google search ?
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50. What's the logic behind that ? Thanks Cezar
Technical SEO | | sparts1 -
Yahoo/Bing Search
Are there current articles that describe the differences in Yahoo/Bing vs Google SERPs? We have solid top 10 rankings in Google for a bunch of competitive keywords but aren't ranking well in Yahoo.
Technical SEO | | blueroom0 -
Should I set up a disallow in the robots.txt for catalog search results?
When the crawl diagnostics came back for my site its showing around 3,000 pages of duplicate content. Almost all of them are of the catalog search results page. I also did a site search on Google and they have most of the results pages in their index too. I think I should just disallow the bots in the /catalogsearch/ sub folder, but I'm not sure if this will have any negative effect?
Technical SEO | | JordanJudson0