Best way to present Google Display /Search Reports
-
Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template for the best way to present this information as welll as what sort of information would be best to include
-
Agreed. We use Google Data Studio.
-
For me, the best way is Google Data Studio. At the beginning is a little bit complicated because it can be overwhelming all the options available, but once you have been familiar with the dashboard is really easy.
The part of it, you just need to worry for the first set up
then all your reports will run on automatic.There several connectors available
- Search Console
- Google Analitycs
- Google Adwords
- Facebook Ads
- Facebook Insights
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best advertising platforms for B2C?
Recently, Google ads stop being as effective. Same ads, cost, and web pages, but not getting the same results. Our budget is $4500/mo and need to get at least $25,000 in sales before increasing the budget. What ad platforms have you had success with?
Paid Search Marketing | | seotools4me0 -
"Duplicate without user-selected canonical” - impact to Google Ads costs
Hello, we are facing some issues on our project and we would like to get some advice. Scenario
Paid Search Marketing | | Alex_Pisa
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.0 -
How Google Search works
I watched this video over the weekend. If you haven't yet, this is a great documentary every SEO client should watch. watch?v=tFq6Q_muwG0
Paid Search Marketing | | WebDaytona0 -
301 Redirects and Google Shopping Feeds
I am moving my site from Volusion to Shopify. The domain remains the same but the URL paths are different. With respect to my Google Shopping feed, is it best to send old URLs (with 301 redirects) or to send the new URLs?
Paid Search Marketing | | vgusvg0 -
Can Google shopping listings affect SEO rankings?
Hello everyone. Here is my question: Until 4 weeks ago we used to have just around 2,000 product/pages on Google shopping of our product pages, then we added over 40,000 more items/pages to it, and our Google natural search rankings dropped on most of our long-tail keywords pointing to the same product pages. Do you think that's just coincidence or could the number of products/pages on Google shopping affect natural search results?
Paid Search Marketing | | fablau0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
KeyWord Spy Expert Needed: Will Pay $100 For A Report
I need someone with a KeyWord Spy subscription and experience (or a similar tool that has Canadian data) to do a one time CPC report that answers these questions: (1) Who are my client's main competitors in paid search? (2) What is the estimated ad spend by the the five top competitors? (3) What keywords and ads are working best for the competitors? (4)) What is the CPC for the top 20 keywords in the niche. (5)) Any topline suggestions for my client re: next steps. That's it! I don't want to be overwhelmed with masses of extraneous detail. This should be an easy assignment for someone with required expertise. Possibility of more work to implement and/or optimize CPC campaign. Reply via PM with experience. Ideally, send a sample past report (okay to black out client names)
Paid Search Marketing | | DanielFreedman0 -
How accurate is the Google´s keyword tool regarding monthly searches?
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
Paid Search Marketing | | europeandomaincentre0