User intent and ranking
-
Hello,
I was doing search to see who ranks on the keyword "bike tours" i noticed a lot of website rank without content "text". Is it because they fulfil the user intent with a search box where you can search by date and destination, trip type and price that google ranks those webpages ?
It is the same for the keyword Paris bike tours https://www.fattiretours.com/paris
How do they rank with so little content (once again is it because the fulfil the user intent )
Thank you,
-
Thank you,
-
Hi
Exactly. When I say 'tight contextual content' don't use keywords you want to rank for on other pages. Don't mention them even once.
Cannibalise - exactly that - spewing keywords all over the site instead of focusing on a tight contextual group for each page.
If you are disciplined you will be amazed at the results.
Regards
Nigel
-
Hi,
What do you mean by the need to add very tight contextual content to compete ?
What about cannibalise, do you mean that I have to be careful not to create page that are very similar to my homepage ?
Regards,
-
Hi
I think you can compete with those numbers, I don't think you'll capture the No. 1 spot straight away but I think you have a chance of getting on the front page. But you will need to add some very tight contextual content if you want to rank for Bike Tours.
You could create other pages with Bike Tours/City
And try and rank in different niches but you have to be really careful not to cannibalize your home page. Making the page specifically about the city your choose with photos with appropriate ALT text and even videos of the tour. In that way, you can create really useful sharable content. If you have a page with a 5-minute video of a speeded up tour around say, London. imagine how long people will stay on the page. Especially if you host the video with Wistia or a similar CDN (ie don't use Youtube as that age will rank higher than you)?
Make the page interesting, sticky and 'shareable' that's what I mean.
You could make the support pages with how to guides, Q&A and Advice centres surrounding each subject but again be careful not to cannibalise. they may have their homepage No.1 for Bike Tours but you could rank high for lots of associated cities, how to, advice, equipment etc. Do you see?
Regards
Nigel
-
Hi,
Do you mean that I can't compete if I got a DA of 36, a PA 46 and 500 links coming from almost 80 different domains ?
In order to compete with the others is it better to create multiple page and answer other intents such as equipment used, sights seen and route difficulty as you mentioned so that it gets shared and then my domain authority increases.
By the way what do you mean by sharable content ? do you mean mean about all on the same page or on different pages ?
Regards,
-
Hi
Satisfying user intent really is the new buzz phrase in SEO and it's true that one of the first things a user is going to do on that page is to run a search for tours. That being only one of the possible user intents for that search terms. It also helps that Biketours.com, for example, has a PA of 50 and a DA of 40, so looking at OSE (Open Site Explorer) they have nearly 5000 backlinks from 142 domain. This is no doubt helping enormously.
Couple this with a low bounce rate and high engagement and it's easy to see why they are number one.
However, searching for a bike tour isn't the only reason searchers would type in that phrase. Other intents may include reading stories about successful bike tours, equipment used, sights seen and route difficulty. It seems that the top positions are all concerned with selling particular tours so in order to compete you are going to either go head to head with them, offering headline-grabbing tours that generate many backlinks or produce a ton of sharable written content around the subject.
I hope that helps
Regards
Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile ranking changes seem to be faster
I updated a page and the ranking of the page on mobile has already changed whereas on desktop it hasn't. Has anyone noticed that on mobile it takes less time to see changes than on desktop ?
Intermediate & Advanced SEO | | seoanalytics0 -
Inner pages not ranking well
Hi Guys I'm currently working on a website and scratching my head. It seems certain pages of the website rank absolutely fine. The homepage, certain pages on footer and the primary navigation pages are ranking fine. Pages, however, that sit on the inner navigation (e.g 3rd level navigational pages) - do not rank well at all. Looking in webmaster, it is apparent these are fluctuating in and out of the Google index - sometimes they are there - sometimes not. I fully understand issues with Google penalties but I don't believe this is case as other pages are ranking fine. Link building has been done to these pages but to no effect. We have also increased internal links e.g by putting the pages on the footer - but still nothing. One thing that may impact the ranking is possibly the URL structure The website URLs are all www.Example.com/widgets - even if they sit on the 3rd level of the user navigation. Could this be a reason why? Would it help if 3rd level pages had the URL structure www.Example.com/services/widgets ? If anyone can provide help that would be great!!! thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Drop in Mobile & Tablet Rankings
We have pretty strong rankings and have done since we launched our business in 2004. Over the past two months, we have seen a strong growth in rankings after a bit of a drip last year, however over the past week we have seen a significant drop off in organic traffic. Further analysis has shown that this is coming from mobile/tablet traffic, as the desktop traffic has been fairly consistent. There does appear to be a drop (across all main keywords) on mobile/tablet, but again there is no noticeable drop in desktop rankings. I am obviously aware Google treats these differently, but we can find no obvious reasons why this might have occurred. It is almost as if some sort of penalty has been applied on mobile/tablet only. There are no warnings or obvious problems in webmaster tools and our mobile/tablet site is mobile optimised. At a bit of a loss and would appreciate a bit of guidance in where you think we should start to understand what is causing this and how we should go about correcting it. Thanks in advance for the help.
Intermediate & Advanced SEO | | simonukss0 -
Is my website is having enough content on it to rank?
I have less content on my website, is this okay or I need to add more content on my pages? Website is - brandstenmedia.com.au Any other suggestions for the website?
Intermediate & Advanced SEO | | Green.landon0 -
How to get an online store ranked
Hello, The question is how to get SEO traffic to www.misslovegirls.com [staff warning: this is a lingerie site and may be not safe for some viewing situations] The only editable info we have on the pages is in the Meta Keywords and Meta Description on each page. Goal to get search engine traffic to the site. Any suggestions? Thank you!
Intermediate & Advanced SEO | | onlinemktg10 -
Effect of I-Frame on Google Rank
My commercial real estate web site (www.nyc-officespace-leader.com) allows visitors to search for office space listings. The site sources listings through a third party and they are displayed in an i-frame. The i-frame directs visitors to listing pages such as: http://listings.nyc-officespace-leader.com/getspace.mpl?sp_id=A0173921&cust_id=offspldr Atleast 10,000 of these pages have backlinks to my site. My question is the following: Could these tens of thoudands of alpha numeric URLs be detrimental to my sites ranking on Google after the Panda/Penguin updates? SIte traffic dropped from 7,000 per month to about 3,300 after the April Google update. Rewriting content for dozens of pages and adding a blog have only somewhat mitigated the negative effects of Panda/Penguin. Could Google be viewing these links from the third party lisitng provider as a negative when they viewed these links as a plus before? Any downside to removing the third party links and parsing these listings from landlord websited and displaying them as part of my site with their own URL, title tag, description tag? Obviously the new URLS would not be alphanumeric. If these links have not caused the drop in traffic last April, what could be responsible? Thanks in advance for your opinion!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
How Does This Site Rank So Well?!
So this website -> http://bailbondsripoffreport.com/ Ranks on the First Page for the term "Bail Bonds" It's the spammiest crappiest piece of junk website ever! lol - How does this site rank so well, it's not even a year old and it's link structure is crap. Can I like report them and have them removed lol. Any ideas would be appreciated. Thanks!
Intermediate & Advanced SEO | | utahseopros0