Best SEO Strategy for Badges & Awards.
-
Hello Moz Friends!
I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.
Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?
Thank you!!
-
Always is pleasure to help : )
-
Roman, thank you so much for your response! We're on the exact same page, this was my thought process as well. Thank you for clarifying!
-
According to Google
There is No SEO Benefit To Adding Trust Seals To Your SiteGoogle's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.
In simple words:
- Badges will not improve your rank
- Badges will not give you more traffic
But this just from the SEO perspective, from the CRO perspective is another history.
Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers
IN SUMMARY
So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO & How long does it take for Google to disavow
Following on from a previous problem of 2 of our main pages completely dropping from index, we have discovered that 150+ spam, porn domains have been directed at our pages (sometime in the last 3-4 months, don't have an exact date). Does anyone have exerpeince on how long it may take Google to take noticed of a new disavow list? Any estimates would be very helpful in determining our next course of action.
Intermediate & Advanced SEO | | Vuly1 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
Best SEO Practices for FAQ Page
Hi all, I'm looking for some tips on best practices for FAQ pages. In particular, is it better to have all questions and answers listed on one page, or should each question have its own page - given that there's enough content for it Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Technical SEO
Where can I find knowledge of enhanced and technical SEO for all type of websites ( mainly E-Commerce)? Please share some good sources (PDFs, Videos, Checklist etc)
Intermediate & Advanced SEO | | Obbserv0 -
Website Migration and SEO
Recently I migrated three websites from www.product.com to www.brandname.com/product. Two of these site are performing as normal when it comes to SEO but one of them lost half of its traffic and dropped in rankings significantly. All pages have been properly redirected, onsite SEO is intact and optimized, and all pages are indexed by Search engines. Has anyone had experience with this type of migration that could give some input on what a possible solution could be? Any help would be greatly appreciated!
Intermediate & Advanced SEO | | AlexVelazquez0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0 -
What is your onsite linking strategy?
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it: Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy) Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page Link all keyphrases to the home page (Seems like a terrible idea) Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
Intermediate & Advanced SEO | | cmdsonline0 -
How Important is the IP Address for SEO?
Hi Everyone, I am curious to know if IP Address plays any role in SEO....What if a website sharing an I.P with a porn site, BlueFart site, fake viagra pills site etc.? Does it affect the SEO? Please share your opinion on this. Thanks
Intermediate & Advanced SEO | | seodoz0