8 hotel aggregate website - initial set up?
-
Before I get ahead of myself, I thought I'd ask the community for a quick assist:
We have 8 hotels set up under a single domain aggregate website:
staypineapple.com
staypineapple.com/the-maxwell-hotel-seattle-wa
staypineapple.com/hotel-five-seattle-wa
staypineapple.com/the-alise-chicago-il
and so on.Should I technically set up the 8 hotels as separate tracked campaigns, complete with new branded search terms, broad search terms and such? Is this best practice?
Thank you in advance for any assistance!
-
Hey Tom, Dave here from the Help team!
How you setup these campaigns is really up to the preferences of how filtered you want your reports to be. If you decide the track specific subfolders as campaigns, you will also want to make sure that you still track the entire domain of staypineapple.com to incorporate all the other elements of the site. Hopefully that helps to clarify, let us know if you need anything else!
-
I assume that you are talking about the same hotel but in different locations right?
CREATE LOCATION PAGES
You need to create separate, optimized pages for each business location. These should not be identical. Include:
- That location’s name, address, and phone number (NAP)
- Location-specific content (staff information, testimonials, news, etc.)
- An embedded Google Map
Think of your location pages as microsites that you can expand on to create relevant related content. You can set up your URL structure like this:
- www.yourhotel.com/locations/location-a/testimonials
- www.yourhotel.com/locations/location-b/testimonials
- www.yourhotel.com/locations/location-a/directions
You should also optimize your content, title tags, meta descriptions, etc. with location-specific keywords. Apply a local business schema markup to each page so your business hours and other important information can appear in search results.
Lastly, make sure these pages are discoverable by Google. Google’s crawlers aren’t always able to find a page that’s only available through a search or branch finder on your site.
It’s a simple process: once you’ve created your new landing pages, submit a Sitemap to Google.
You can create one for free using XML Sitemaps. Then in Google Search Console, go to Crawl > Sitemaps. You’ll see a button to submit it:Submitting a sitemap makes it easier for Google to find and index your pages.
If you haven’t already, sign up for Google My Business. Here you’ll be able to create listings for individual business locations.
Add the URLs for each of your location pages to your business profile. Follow Google’s guidelines to optimize each of your location pages. Guidelines include:
- Verify each location
- List accurate hours
- Add photos
- Manage and respond to reviews
Also keep in mind some important rules about multi-location listings:
Name consistency: The listed names for each of your locations must be consistent (e.g. “The Home Depot” shouldn’t be called “Home Depot at Springfield”).
Category consistency: All locations should include at least one category that represents the business as a whole (e.g. all “PetSmart” locations would have the category “Pet Supply Store”).
OPTIMIZE YOUR GOOGLE MY BUSINESS LISTINGS
Follow Google’s guidelines to optimize each of your location pages. Guidelines include:
- Verify each location
- List accurate hours
- Add photos
- Manage and respond to reviews
Also, keep in mind some important rules about multi-location listings:
Name consistency: The listed names for each of your locations must be consistent (e.g. “Stay Pineapple” shouldn’t be called “Stay Pineapple at Springfield”).
Category consistency: All locations should include at least one category that represents the business as a whole (e.g. all “Hotel” locations would have the category “Hostel” or “Bed and Breakfast”).
IN SUMMARY
Keep in mind that you have to manage your SEO as one brand with multiple locations
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website DA Decreased
I Have A website Related to Agras T16 Drone Today DA of my website decreased what could be the reason Please help me what about issue?
Getting Started | | JerryAlexo0 -
Is Moz Pro the tool that SEO agencies are using to SEO my website?
I was just wondering if MOZ PRO is the tool that SEO agencies and specialists are using to SEO my website? Is it possible for a new guy in the SEO to optimize his web site by himself using MOZ PRO and rank on the top? What is the best material to learn from outside the MOZ.com sources? Thank you! Kaloyan
Getting Started | | Prabuinc1 -
I set up a custom report to be sent to me daily about a week ago, but I haven't received any of them yet?
How long do they really take? I think I opted in to receive emails from MOZ but I didn't see that as an option on the email form. I need to be able to rely on the assumption that if I set up a custom email to send that it will in fact send.
Getting Started | | matthew.dimmett0 -
I added competitors website information. How quickly do I see results.. like links and keywords?
I am new to MOZ. Several days back I added competitors(3) to my analysis. When can I expect to see results/feedback? Thanks
Getting Started | | cchebaro0 -
Crawling Website
How often does Moz crawl the website? I have a lot of high priority crawl issues but my web development team says that it fixed them. However, Moz still shows me that none of the errors are fixed.
Getting Started | | Leoni0 -
Before making improvements, I need to collate the most relevant custom report to snapshot our current website quality.
I've just started at a company and before I start working on content and SEO improvements I need to assess 'where are we now' . The idea being after 3-6 months I can repeat the report to show improvements. Moz has an enormous range of powerful analysis tools - which should I combine into a Custom Report to create a snapshot of current website quality? Thanks
Getting Started | | ElementaryUK0 -
Can you set up a custom report for keywords with a label attached
I'm looking to set up a custom ranking report, but I just want the report to show up keywords that I have attached a certain label to. I've attached a custom label to a number of my keywords. Ideally I would like a report which just showed me the performance of these keywords. Does anybody know of a way to do this? Thanks in advance.
Getting Started | | Fergus_Macdonald0 -
Can I use wildcards "*" when setting up a new Moz campaign?
Basically I would like the Moz crawler to focus on a specific section of our domain. We do not bucket things via folder groups, so the use of wildcards would be applicable to us. Our URL structure: www.domain.com/some-stuff-here/p12345 Is the example below a valid input to track the above URL structure? www.domain.com//p Thanks.
Getting Started | | WEB-IRS0