Duplicate Content Product Descriptions - Technical List Supplier Gave Us
-
Hello,
Our supplier gives us a small paragraph and a list of technical features for our product descriptions.
My concern is duplicate content.
Here's what my current plan is:
1. To write as much unique content (rewriting the paragraph and adding to it) as there is words in the technical description list. Half unique content half duplicate content.
2. To reword the technical descriptions (though this is not always possible)
3. To have a custom H1, Title tag and meta description
My question is, is the list of technical specifications going to create a duplicate content issue, i.e. how much unique content has to be on the page for the list that is the same across the internet does not hurt us?
Or do we need to rewrite every technical list?
Thanks.
-
Andy, I think this is spot on. I will focus on the value I can add. Thank you.
-
Hi Bob,
There are some things that Google understands that can't be changed. If there is a technical spec for a product, I wouldn't be trying to change that because it will probably change the product as well.
With any ecom site, try to focus on the value-add - what can you bring to a page that offers something more than the stock information that you are given.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would this be duplicate content or bad SEO?
Hi Guys, We have a blog for our e-commerce store. We have a full-time in-house writer producing content. As part of our process, we do content briefs, and as part of the brief we analyze competing pieces of content existing on the web. Most of the time, the sources are large publications (i.e HGTV, elledecor, apartmenttherapy, Housebeautiful, NY Times, etc.). The analysis is basically a summary/breakdown of the article, and is sometimes 2-3 paragraphs long for longer pieces of content. The competing content analysis is used to create an outline of our article, and incorporates most important details/facts from competing pieces, but not all. Most of our articles run 1500-3000 words. Here are the questions: Would it be considered duplicate content, or bad SEO practice, if we list sources/links we used at the bottom of our blog post, with the summary from our content brief? Could this be beneficial as far as SEO? If we do this, should be nofollow the links, or use regular dofollow links? For example: For your convenience, here are some articles we found helpful, along with brief summaries: <summary>I want to use as much of the content that we have spent time on. TIA</summary>
White Hat / Black Hat SEO | | kekepeche1 -
Are online tools considered thin content?
My website has a number of simple converters. For example, this one converts spaces to commas
White Hat / Black Hat SEO | | ConvertTown
https://convert.town/replace-spaces-with-commas Now, obviously there are loads of different variations I could create of this:
Replace spaces with semicolons
Replace semicolons with tabs
Replace fullstops with commas Similarly with files:
JSON to XML
XML to PDF
JPG to PNG
JPG to TIF
JPG to PDF
(and thousands more) If somoene types one of those into Google, they will be happy because they can immediately use the tool they were hunting for. It is obvious what these pages do so I do not want to clutter the page up with unnecessary content. However, would these be considered doorway pages or thin content or would it be acceptable (from an SEO perspective) to generate 1000s of pages based on all the permutations?1 -
Removing duplicated content using only the NOINDEX in large scale (80% of the website).
Hi everyone, I am taking care of the large "news" website (500k pages), which got massive hit from Panda because of the duplicated content (70% was syndicated content). I recommended that all syndicated content should be removed and the website should focus on original, high quallity content. However, this was implemented only partially. All syndicated content is set to NOINDEX (they thing that it is good for user to see standard news + original HQ content). Of course it didn't help at all. No change after months. If I would be Google, I would definitely penalize website that has 80% of the content set to NOINDEX a it is duplicated. I would consider this site "cheating" and not worthy for the user. What do you think about this "theory"? What would you do? Thank you for your help!
White Hat / Black Hat SEO | | Lukas_TheCurious0 -
How do I make a content calendar to increase my rank for a key word?
I've watched more than a few seminars on having a content calendar. Now I'm curious as to what I would need to do to increase ranking for a specific keyword in local SEO. Let's say I wanted to help them increase their rank for used trucks in buffalo, NY. Would I regularly publish blog posts about used trucks? Thanks!
White Hat / Black Hat SEO | | oomdomarketing0 -
Copied Content/ Copied Website/
Hello guys, I was checking my product descriptions and I found out that there is a website that is using my descriptions word by word, also they use company name, product images, they have a link that sends you to my site, contact form.. I tried to purchase something and the order came through our email, but i made an inquire and it didn't come through. Also they have a sub-folder with my company name. Also they have url's with my company name, and this isn't right is it? I am confused and honestly I don't know what to do, we don't take part to any affiliation program or anything like that and we don't ship out of Europe. This is a Chinese website. Just for curiosity, I noticed that one of our competitors is there as well, and it does seem weird. Here is the links: www.everychina . com/company/repsole_limited-hz1405d06.html
White Hat / Black Hat SEO | | PremioOscar0 -
Can you use the image description for IMG ALT?
ello ello! We're running an ecommerce site with thousands of products. None of the product pages have an IMG ALT. We're been thinking about an IMG ALT rule to apply to all product page images. Every image currently has a detailed caption so the thought was, why don't we use the description as the IMG ALT? It's perfect as it explains the image. Now the thing is, the length of the description, some of them come to 150 - 200 characters with spaces. Do you think this is too much? Also, would having a caption and the IMG ALT be the same cause issues? Have you guys employed any rules for IMG ALT in a bulk way?
White Hat / Black Hat SEO | | Bio-RadAbs0 -
Competitors and Duplicate Content
I'm curious to get people's opinion on this. One of our clients (Company A) has a competitor that's using duplicate sites to rank. They're using "www.companyA.com" and "www.CompanyAIndustryTown.com" (actually, several of the variations). It's basically duplicate content, with maybe a town name inserted or changed somewhere on the page. I was always told that this is not a wise idea. They started doing this in the past month or so when they had a site redesign. So far, it's working pretty well for them. So, here's my questions: -Would you address this directly (report to Google, etc.)? -Would you ignore this? -Do you think it's going to backfire soon? There's another company (Company B) that's using another practice- using separate pages on their domain to address different towns, and using those as landing pages. Similar, in that a lot of the content is the same, just some town names and minor details changed. All on the same domain though. Would the same apply to that? Thanks for your insight!
White Hat / Black Hat SEO | | DeliaAssociates0