Compare the rankings
-
Hi All,
I have an example
2 domains are targeting the same keyword, one of them ranks higher then another.
Here is the image from OSE http://www.freeimagehosting.net/udq2f
Would you be able to tell ( based on the image )which of the domains is winning , "domain 1" or "domain2" and what exactly the " looser " should do to improve its rankings
Rgds Webdeal
-
I guess you have a narrow image of how Google look in to the websites when rankings in SERPs against different key phrases. The images should some good measurements but there is nothing that allows me to come up with the answer of domain 1 or domain 2…
We even have no clue how many things Google consider but we at least know that they are 200+ signals.
My advice for whoever domain is losing to analyze every area that may be on-page optimization, content, back links, social, press links or others and if anything is bad or at least not up to the mark then try to fix it and work accordingly.
Hope this helps!
-
There's absolutely no way to tell from the image you're showing. There are SO many scenarios that this image along doesn't allow us to see.
If I had to guess I'd say domain #2 (#1 is obviously the winner of most metrics so there'd be no point in sharing the image if the outcome wasn't suprisng).
Two possible scenarios of the top of my head:
a.)
#1 has a lot of low quality inbound links and is therefore winning even though domain #2 supposedly has better links and #1 is winning
b.)
The inverse of "a", i.e. #1 has lots of low quality links and #2 is winning with high quality links.
c.)
#2's onsite SEO is much better, particularly internal linking, which allowed it to come out on top.
d.) infiniti (if that's the right word).
Point being...metrics don't really tell us that much unless they're Google's metrics, i.e. the search results...and even, it's easy to stump just about anybody on why X site is ranking above Y. In fact, I don't even think a Google engineer could tell you in a lot of instances after all of the recent updates other than to say, "It's an Algorithm".
-
Without seeing the root domain metrics, I'd say domain 1 and my advice would be to pursue some relationships with other people in the same industry (or interested in things related to what's in the page content) and see if some high quality links could be earned.
If the site is a business (i.e. selling products, gathering leads, or anything of that nature), the first thing I would do would be to check to make sure all of the business citations available were filled out with complete information and claimed. http://getlisted.org/ is a great place to evaluate where you are at and what steps you need to take to complete your online business proflles. Most of them are completel free for basic listings, with many enhanced options available too.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is anyone seeing excessive ranking fluctuations?
Has anyone noticed an unusual shift in ranking fluctuations starting around 20 hours ago? I have noticed some fairly major positive shifts on two different websites, interested if anyone else has seen the same thing.
Intermediate & Advanced SEO | | seoman102 -
Highly Related, But Not Ranking
Hi Everyone! I'm doing a bit of research on a domain and I've come across something really odd. Doing a search for "asset based lending software" (not with the quotes), www.case.net doesn't show up anywhere in the first 100 results. However, at the bottom of the results in the "Searches related to asset based lending software" section, it lists "computer software enterprises inc" as the 2nd item (the company associated with www.case.net). Any ideas here? NdsoeNn.png
Intermediate & Advanced SEO | | QueTech0 -
Product Page rankings - How to boost?
Hi folks I am responsible for an e-commerce website. Our website is doing very well but I believe that our product pages should be ranking more highly than they currently are. When taking over my current role, it became clear that a number of changes would need to be made to try and boost the under performing product pages. Amongst other things I therefore implemented the following: New Product content - we have placed a massive focus on reworking all product content so that it is unique and offers value to the reader. The new content includes videos, images and text that is all keyword rich but (I hope) not seen as overly spammy. Duplicate content - the CMS was creating multiple versions of the same page - I addressed this by implementing 301 redirects and adding canonical links. This ensures there is now only 1 version of the page Parameters - I instructed Google to not index certain URLs containing specific parameters Internal links - I have tried to improve the number of links to the products from relevant key category pages My question is, although some of the changes have only been in place for a month, what else can I do to ensure that the product pages rank as highly as possible. As an e-commerce website with so many products it is very difficult to link to these product pages directly, so any tips or suggestions would be welcome! Here's an example of a product page link : http://www.directheatingsupplies.co.uk/pid_37440/100180/Worcester-Greenstar-29CDi-Classic-Gas-Combi-Boiler-7738100216-29-Cdi.aspx
Intermediate & Advanced SEO | | DHS_SH0 -
Exact match domain ranking comparison.
Assuming all the following websites content is of the same value to google's eyes (or assume duplicate content isnt penalized and they are all the same) and they all go to the same landing page (assuming the above rules) in what order do you think these would rank in a US google search for 'shoes'. A)www.sho.es B)www.sho.es/shoes C)brand.com/shoes D)shoes.brand.com E) (if you have the time) Repeat B),C) and D) for .net
Intermediate & Advanced SEO | | howiex10 -
Changing your URL? Impact on rankings?
I have been thinking about changing our webadres for quite a while but I'm too afraid of the impact on my SERP. I understand I would need to use the Google Change of Address tool & 301 redirects. Am I missing something? What is your experience with changing the URL of a website? How has this impacted your SERP? In the past I heard someone say it will damage the linkjuice by 20%. Is that accurate? If you change the URL, is there a blank period of where your old site nor your new site are indexed? Or does Google handle this transition well?
Intermediate & Advanced SEO | | wellnesswooz0 -
Rank on specific Google
Hi folks, a website is hosted with a TLD like .com in the USA. The content etc. is obviously all english but now we want to focus on a specific Google like .co.uk What must be necessarily be done to rank better? Is it enough just to buy a .co.uk domain and set the nameserver up or do we need to get a british hosting? Thanks in advance. Mike
Intermediate & Advanced SEO | | KillAccountPlease0 -
Why some category posts not rank well on Google?
Hello! I have a wired issue. Some categories blog post rank well on the Google, but some of them not in the Google's first 10 page. For an instance if my windows computer related post rank well, but Linux computer related posts not rank well on the Google. After published all the posts, I bookmark them 5-8 bookmarking sites (80% of them do-follow). All of these bookmarking sites have PR 3-6. What could be the reason? And how do I improve their ranking? Thanks!
Intermediate & Advanced SEO | | Godad0 -
Can 404 Errors Be Affecting Rankings
I have a client that we recently (3 months ago) designed, developed, and launch a new site at a "new" domain. We set up redirects from the old domain to the new domain and kept an eye on Google Webmaster Tools to make sure the redirects were working properly. Everything was going great, we maintained and improved the rankings for the first 2 months or so. In late January, I started noticing a great deal of 404 errors in Webmaster Tools for URLs from the new site. None of these URLs were actually on the current site so I asked my client if he had previously used to domain. It just so happens that he used the domain a while back and none of the URLs were ever redirected or removed from the index. I've been setting up redirects for all of the 404s appearing in Webmaster tools but we took a pretty decent hit in rankings for February. Could those errors (72 in total) been partially if not completely responsible for the hit in rankings? All other factors have been constant so that lead me to believe these errors were the culprits.
Intermediate & Advanced SEO | | TheOceanAgency0