Content suggestions
-
Hi,
In moz pro you get content suggestions.
I was wondering if you can still rank if the topics you cover for a specific keyword on your page are not listed there ?
I guess the key is that all the topics covered are related to each other, correct ? Thank you,
-
No problem - If you found this useful, I'd appreciate it if you could mark my answer as a 'Good Answer'
-
Thank you for the clarification. I will have a look into all this.
-
I've just had a quick search for 'Alsace bike tour' and is this a form of holiday cycling break?
If so, to me the keyword 'Alsace bike tour' would come under the Consideration stage as the user isn't quite ready to make a decision and book/purchase. So I would do some additional keyword research that looks for keywords and long tail phrases that users may use before they start searching for this? Hopefully that makes sense. You want to find some **Awareness **and Decision stage keywords.
As an example:
Awareness/Cluster Content: 'Best Cycling Holidays' with a content piece with something like '10 Of The Best Cycling Holidays in Europe'
**Consideration/Pillar: **'Alsace bike tour' with a page on your site dedicated to this package - detailing every little piece of information that any user may find useful. Remember to link out to any relevant cluster content that you create too.
**Decision/Target: **'Book Alsace bike tour' this is where users will come to book any packages that you have on offer for Alsace.
Use Moz's Keyword Explorer, Google's Keyword Planner, SEMrush and browse forums to get an idea of what people are searching for.
-
Hi Daniel,
Thank you for your quick response. It does help but this technic to me at least works well on " How to question" but what about on the keyword "Alsace bike tour" for example.
What would be the different stages ?
Thank you,
-
For content marketing I'd highly recommend looking at the HubSpot inbound methodology and buyers journey.
You may or may not be aware that users tend to go through something called a 'buyers journey' passing through three key stages that are 'Awareness, Consideration and Decision' with content labelled as Cluster, Pillar and Target.
When it comes to creating content you should try to bare this in mind. For example:
If you were a personal trainer you might do some keyword research and find the following, marking it at different stages of the buyers journey and content type.
Awareness/Cluster Content: 'how to get fit' (the user has an issue that they are trying to find a solution for)
Consideration/Pillar Content: 'personal training sessions' (after researching, they have found a potential solution)
Decision/Target Content: 'book personal training sessions' (after further research, they know what they want/need)When you have a detailed keyword list with ideas that fall into these parts of the journey it should make creating content a little easier.
In answer to your question:
Just because you're not targeting a specific keyword doesn't mean that you won't rank for it (it will just make it less likely and more difficult). Ideally, you want to create 'Pillar Content' as this will be the main category of a subject. You would then create and link to/from the related 'Cluster Content'.
Google is very good at determining certain keywords and other related terms such as synonyms and something called LSI keywords. If you're not targeting other related terms but mention them in your content, chances are you may get a small amount of traffic from it as long as the content is of good enough quality.
Hopefully this helps?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cached version of my site is not showing content?
Hi mozzers, I am a bit worried since I looked a cache version of my site and somehow content is partially showing up and navigation has completely disappeared. Where could this come from? What should I be doing? Thanks!
Intermediate & Advanced SEO | | Taysir0 -
Directory with Duplicate content? what to do?
Moz keeps finding loads of pages with duplicate content on my website. The problem is its a directory page to different locations. E.g if we were a clothes shop we would be listing our locations: www.sitename.com/locations/london www.sitename.com/locations/rome www.sitename.com/locations/germany The content on these pages is all the same, except for an embedded google map that shows the location of the place. The problem is that google thinks all these pages are duplicated content. Should i set a canonical link on every single page saying that www.sitename.com/locations/london is the main page? I don't know if i can use canonical links because the page content isn't identical because of the embedded map. Help would be appreciated. Thanks.
Intermediate & Advanced SEO | | nchlondon0 -
Duplicate Content through 'Gclid'
Hello, We've had the known problem of duplicate content through the gclid parameter caused by Google Adwords. As per Google's recommendation - we added the canonical tag to every page on our site so when the bot came to each page they would go 'Ah-ha, this is the original page'. We also added the paramter to the URL parameters in Google Wemaster Tools. However, now it seems as though a canonical is automatically been given to these newly created gclid pages; below https://www.google.com.au/search?espv=2&q=site%3Awww.mypetwarehouse.com.au+inurl%3Agclid&oq=site%3A&gs_l=serp.3.0.35i39l2j0i67l4j0i10j0i67j0j0i131.58677.61871.0.63823.11.8.3.0.0.0.208.930.0j3j2.5.0....0...1c.1.64.serp..8.3.419.nUJod6dYZmI Therefore these new pages are now being indexed, causing duplicate content. Does anyone have any idea about what to do in this situation? Thanks, Stephen.
Intermediate & Advanced SEO | | MyPetWarehouse0 -
Content Of Dead Websites Can be resused?
I have 2 websites. One website links are from spamy techniques (wrong guy hired) which still has massive links so I started a new website with a fresh domain. Now when the new website (only white hate methods used) has started to show positive movements I feel like its the right time to shut the other website down. Since, I have a lot of content on my first site (spamy links) can i reuse the content again on my new site after I shut down my first site?
Intermediate & Advanced SEO | | welcomecure0 -
Serp and visitor is dropping everyday, Any suggestion?
Hello, My site was getting 1500-2500 visitor and the serp rank was very good, position 2nd to 4th. But now rank is dropping day by day and also the visitor. Its my present serp http://goo.gl/vHB6o and my site URL is secretlovemessages.com Can anyone suggest me whats am i doing wrong and what should i do to get a concreate serp and steady visitor. Thanks to all
Intermediate & Advanced SEO | | purplerimon0 -
How quickly should I publish a massive backlog of content?
Hello experts! I have a query about publishing a backlog of content. Run a quote requesting website for design. When we first built it, I was not well versed in SEO. However today I know a whole lot more, thanks to SEOmoz mostly. For two years customers have been requesting quotes which are then given to registered designers. The brief provided by the customers is locked away behind a private log in area for designers. There is a ton of unique content there that can't be indexed by Google. Here is my idea: 1. Register a new domain, something like, designjobs.com.au 2. Use Wordpress to publish the briefs submitted by clients. 3. Link each brief to our main website for SEO benefits. However we have over 1000 quote requests dating back over two years. If I published this all at once would Google treat is as suspicious? If so, should I alter the dates and have them published one at a time?
Intermediate & Advanced SEO | | designquotes0 -
Duplicate content that looks unique
OK, bit of an odd one. The SEOmoz crawler has flagged the following pages up as duplicate content. Does anyone have any idea what's going on? http://www.gear-zone.co.uk/blog/november-2011/gear$9zone-guide-to-winter-insulation http://www.gear-zone.co.uk/blog/september-2011/win-a-the-north-face-nuptse-2-jacket-with-gear-zone http://www.gear-zone.co.uk/blog/july-2011/telephone-issues-$9-2nd-july-2011 http://www.gear-zone.co.uk/blog/september-2011/gear$9zone-guide-to-nordic-walking-poles http://www.gear-zone.co.uk/blog/september-2011/win-a-the-north-face-nuptse-2-jacket-with-gear-zone https://www.google.com/webmasters/tools/googlebot-fetch?hl=en&siteUrl=http://www.gear-zone.co.uk/
Intermediate & Advanced SEO | | neooptic0 -
Does a mobile site count as duplicate content?
Are there any specific guidelines that should be followed for setting up a mobile site to ensure it isn't counted as duplicate content?
Intermediate & Advanced SEO | | nicole.healthline0