Different Font of Meta Titles in SERP
-
Hi there,
Does anyone know how they managed to get a different font in the meta title on this page, directly in SERP?
It's even differently in the source code of the page (try to google it with "site:" operator).
I thought CSS has now power over this and I couldn't find anything else what might be the trick.
Thanks for any answer.
Cheers,
Martin -
Hi Martin,
I spent some time looking at their CSS and website code. It seems that they have UNICODED the characters from a font to get the effect. The following characters will give the same effect:
%uD835%uDD4A%uD835%uDD3C%uD835%uDD46%20%uD835%uDD63%uD835%uDD56%uD835%uDD64%uD835%uDD65%uD835%uDD52%uD835%uDD63%uD835%uDD65
You can refer to this article to encode custom fonts into characters and use them as title / H1 for the website https://stackoverflow.com/questions/27247145/get-the-unicode-icon-value-from-a-custom-font
I hope this helps.
Regards,
Vijay
-
No idea, but I found an interesting discussion about this:
https://stackoverflow.com/questions/13579477/can-i-give-a-title-tag-a-color-and-different-font
-
It's not additional CSS, it's just a set of different characters (
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mentions if domain slightly different to brand name
Hi, Just a question/discussion regarding mentions. I have read for the last few years that Google is able to give credit to websites who get mentioned without a link. Even a few months ago there was a big article on the Google update at the end of last year saying how mentions would become an even stronger signal than a link. My question is, if anyone knows, is there any evidence that Google and other search engines are able to give ranking credit to websites whose brand name is slightly different from the domain? Can the search engines figure out that it is the same thing? If not, then there must be a lot of brands missing out. Thanks.
Branding | | Brian_Dowd0 -
Different meta tags appearing in SERP for same landing page
Hi all, hoping someone can help. We have a landing page that ranks quite well for a number of keywords that send us a nice amount of organic traffic. We understand the importance of Meta tags, as Google will be the users first interaction with our site we want to stand out and be noticed and also show we provide information on their search query. The problem is this, while we have optimised the title and description tags for the landing page, this is only appearing on specific search results. If you were to search a different keyword, you would still get the same landing page, but the title tag and description would not pull through, it decides to pull through the page name and first few lines of text instead. Is there anything we can do to sort this issue?
Branding | | Ben_Malkin_Develo0 -
Top level domains showing wrong meta tag des in different country
Hi Everyone I have 3 top level domains - and its showing up my meta tag description in USA and Australia search for my NEW ZEALAND meta tag description. Not sure whats going on, but now that im ranking for all top level domains in those countries it looks weird having a NZ in the Search when its a USA and AUSTRALIA domain name. See the attachments Cheers new
Branding | | edward-may0 -
Ecommerce specialized portals subdomains or different domains
Hi, I am trying to decide between two different options that can affect branding and seo, I would like to hear opinions about the different options I have. Suppose that I want to open an ecommerce site for sports goods, but I want to have an specialized store for running goods. My example company name is MAZ and the country I am targetting is UK, for my general sports store I will use mazsports.co.uk, the question I have is what should I do for my "running" specialized store, every store will have a diffferent design, its own blog, its own items and its own link build campaigns. These are really different sites, but the ecommerce platform will be the same, the shopping cart could be shared and the same people working on the same warehouse will send the shipments. With this example data I see two options: Use different domains, for example for the running one, mazrunning.co.uk, using maz like the shared brand part on the domain and use a site like maz.co.uk listing the different specializations. Use subdomains for the different specializations, running.mazsports.co.uk. We will work hard to position every site, we will manage every store in its own google webmaster and analytics site, after the two initial sites (one general and one specialization) we will create a few more, maybe 5 or 6 specialized sites. In my sector people search for the specific specializations more than in general so I would not like that Google sees the running.mazsports.co.uk of the example like part of the ecommerce store mazsports.co.uk, I would like that if someone is searching for running material the site that will be shown to them is the specialized one. What should i do in this case? Thanks!
Branding | | tcruces0 -
Getting citations from different cities for a travelling band
Hi mozzers! i play in a band that is based in Austin, TX but travels to all cities across texas. I've been told i need to have citations in place to help my organic rankings in the cities across Texas that i perform in. 1. What are the best ways to get citations to rank locally in each city for my band? i have a page set up on my website for each city that we perform in. Do i set up accounts on local business directories in each city that i perform in with a link to that city page on my site? I have performers that i hire in each city and can use their address for the local address on each business listing but my business phone number would be the same for all cities. I don't want this to look black hat to google by filling out business listings for many different cities with the same phone humber but my customers are in fact in all these major cities almost more than in my home town. 2. Since i can only fill out a google places page for my home city, what other ways can i get citations to help my organic rankings in all the cities that i perform in? Thanks in advance for everyone's input! Ron
Branding | | Ron100 -
Can we publish two guest posts on one domain with same pen name but different linking website?
Can we publish two guest posts on one domain with same pen name but different linking website? Actually I have been doing guest posts with pen name “Jane Andrew” for “abc.com”(bit old and well performing website). Now I need to post for a new website “xyz.com” on some old domains (where I have already published my articles) so the situation is that I want domains and pen name to remain same but linking website would be different. I had few questions in my mind regarding that and I would be grateful if you help me getting the required information. Is it right from SEO, branding and marketing point of view? How Google interprets this? Is there any harm for the old well performing website or for the new one? And also both websites are owned and managed by the same owner.
Branding | | shaz_lhr0 -
How to control Artist Info sidebar on Google SERP?
Google has added an information sidebar to its SERPs for public figures, including artists of all stripes. Search for "Coldplay" and you'll see what I mean. I'm wondering where Google pulls this information from, and how to keep it complete and up to date. The sidebar includes basic information, including Birthday, Education, Awards and Works (albums / books etc.). In representing an artist, this is now the first encapsulated information presented to user searching for my artist, and I want to make sure it's accurate. Any insight on how to edit this info would be truly appreciated.
Branding | | powerup0