Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is Google appending a different website's brand name to the end of SERP title?
-
I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be?
The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...
-
That's a tough one. If you want to DM me the url (or email it to me at marie at marie haynes dot com) I'd be happy to take a quick look.
-
Hi Marie. Thanks for your response.
I'm a bit hesitant to share the examples for my client's privacy. I hope you understand. I do not work on these websites' SEO, I was only asked to look into it to see if I can spot anything that could be causing this. I do, however, work for a larger website that owns both the websites, so that's why I've been asked.
The two businesses share the same address. I was thinking that this may be a factor, but neither site has a Google My Business listing or much in the way of offsite citations. No DMOZ listings.
There are no external canonicals in place, and no mention of the others' URL on the respective sites. Double checked
No duplicate content as both sites sell different products with no overlap, so no duplicate product listings or content. The two sites are not even competing in SERPs for any similar keywords.
-
This is an unusual question. Any chance you could share the example with us?
Do the two websites have much duplicate content between them? Google may be applying a canonical if they think it is duplicate content. Any chance that a canonical was inadvertently placed by you? (I know that's probably pretty unlikely.)
Any chance this has something to do with the businesses' DMOZ listing?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When Company names confuse search
I am currently perplexed over a client's search results. They are an established company and well known in their field. (Unfortunately, I am not comfortable providing a link or their name.) The company is a consulting firm and let's assume it is an accounting firm, which it is not. When you search on BSC Accounting the results give them the first result but the next 18 results are around education - BSc Accounting. Consider the DA on the site is 34 and the PA for homepage is 39. Is there a chance that when someone is searching on accounting firms that having the BSC in the name skews what they are able to rank for? Forget about searches for their exact name, I am more interested in thoughts as to how the BSC effects general searches for their specialties.
Branding | | RobertFisher1 -
Different Font of Meta Titles in SERP
Hi there, Does anyone know how they managed to get a different font in the meta title on this page, directly in SERP? www seorestart cz It's even differently in the source code of the page (try to google it with "site:" operator). I thought CSS has now power over this and I couldn't find anything else what might be the trick. Thanks for any answer. Cheers,
Branding | | benesmartin
Martin0 -
Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.
Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.
Branding | | CommandPartners0 -
How to improve the quality score (QS) when bidding on competitor brand names in Google Adwords?
Hi, I have researched few sites on this topic and I could see that the competitor keyword should match with the add text relevance, landing page relevance and CTR. Any other factors more to be included to improve the quality score? Reference: http://searchenginewatch.com/article/2285536/Google-Updates-How-AdWords-Quality-Score-is-Reported
Branding | | zco_seo0 -
Drop In Branded Traffic
Hi, We took on a new client in March. Over the last few months I have noticed that their Branded Organic Traffic has dropped off considerably, around 20%. On further investigation I discovered that the drop off occurred between Jan & Feb this year (prior to us taking over). In Jan they launched a new site, the drop off seems to coincide with the launch of their new website. I also found out that their Page Rank had disappeared before the launch of the new website, and is still a PR/na. My first thought was that they have been penalised. How likely is this on a very well known site which gets roughly 170K visits per month? Could the drop in Branded Traffic be due to a decrease in advertising budget elsewhere (to compensate for the cost of the new website, leading to less brand exposure)? Could it be that there are just fewer people searching for their Brand? I guess the questions I am trying to find out are: 1. What are the reasons for massive drops in Branded organic traffic? 2. As an seo I am tasked mainly for optimising for non-branded organic traffic, is there anything I can suggest to the client to help get this traffic back? 3. If it is an algorithmic penalty (Panda, Penguin), how do I know which one? I have started with their links and disavowed known toxic links, fixed crawl errors, optimised their top pages etc etc. If it was a penalty and I mange to fix it, will their branded traffic return? Any help with the above would be greatly appreciated. Jon
Branding | | JonRaubenheimer0 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
Twitter Account names for Fictional Characters
I'm consulting for a web series that features ~6 well established characters, and I would like to establish a twitter stream for each character before the start of the new season in a few months. The characters all have first names but no last name, and the web series's name (Naked In A Fishbowl) is too long, and the acronym NIAF is not well-branded yet. What would be the best way to pick Twitter handles for cast members (BonnieNIAF, Jean NIAF? BonnieFishbowl? Bonnie_NIAF?)
Branding | | EthanStanislawski0
