Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Tracking PDF downloads from SERP clicks
-
For the longest time, our company policy has always been to put PDFs in a secure folder (hence they are not indexed and do not appear in search results). After evaluating this strategy, there has been clamor in recent months to allow Google to index our whitepapers.
My question: Once PDFs start appearing in search results, what is the best way to start tracking clicks due to these "downloads"?
-
To address the main question (sorry we got a bit off track) - you can set up virtual page-views which fire when links to these PDF URLs are clicked. In some browsers this will trigger a download, in other browsers (like Chrome, which contains a built-in PDF viewer) - unless the site has been coded a certain way, a download may not actually even occur. The PDF may simply open in a new tab, and render as a web page with a full URL
As such I prefer to use virtual page-views piped to Google Analytics when the links to these documents are clicked, to track their views / downloads (which under normal circumstances, you can't distinguish between those two view types). Even when a PDF is being viewed 'as' a page on your site in a new tab, remember that PDF documents don't support the GA tracking script (so views to those PDF URLs get 'lost' from GA). You need to use virtual page-views, to remedy that
-
You can find lots more discussion of pdf optimization here.
-
I forgot to address the tracking question... We used to get server logs and run them through WeblogExpert. You can set it up to track pdf impressions.
We don't do that any more because we turned off server logs because we felt it might take us out of GDPR compliance.
-
This has actually significantly changed my views on PDF optimisation. I didn't know that they held so much optimisation potential. I have always agreed with allowing them to index, but pushed to have them replaced with pages (which contain optional links / buttons to download the original PDF, for users who prefer that)
The sticking point is usually budget. Many clients can't afford the required redesign efforts, so it's good to know that PDFs actually hold (within their native format) some optimisation potential. Thank you EGOL
-
PDFs can pull in tons of traffic if they have high quality content. I agree with allowing Google to index them.
PDFs can be optimized by editing their properties. Editing the document title in properties has the optimization power of a <title>tag.</p> <p>It is probably worth the effort to look at the PDFs and plan how you can use them to drive traffic (through links) to relevant pages of your website. Then if the PDFs get links, some of that power will pass through to the rest of your site. Breadcrumbs in PDFs will weave them into your website architecture.</p> <p>You can also sell ad space in the PDFs or place your own ads in there. You can also place "buy buttons" in PDFs. </p> <p>There are lots of things that can be done with PDFs that most people have not thought of. </p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number
Hi Everyone, Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source. We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well). - Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device. Thanks, Andy
Reporting & Analytics | | AndyRCWRCM0 -
UTM tracking on a mapped subdomain, is it OK? (DA bonus question)
Hi, This is a technical question. OK, two technical questions. Please bear with me and I'll do my best to explain... We have a WordPress blog (business account, hosted by WordPress). We use it to blog and send traffic to our separate e-commerce site. We use UTM tracking to see which blog posts perform best. Our e-commerce site has a high domain authority. Our blog, not so much. In an effort to increase the domain authority of the blog we have mapped a subdomain of the e-commerce site to the Wordpress blog (still hosted by WordPress). Q1. Will this actually raise the blog's DA? If the blog does get a DA boost, I guess it'll be because Google now sees it as part of a powerful domain. But if it is technically part of the powerful domain... Q2. Should we remove the UTM parameters from the blog? I've read that you should never use UTM on internal links because it messes with your Google Analytics data. But I'm unsure if links on a mapped subdomain count as 'internal links'. Any help would be gratefully appreciated. Thanks in advance. J
Reporting & Analytics | | JabeKay0 -
Google analytics suddenly stopped tracking all my landing pages
Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much
Reporting & Analytics | | Meier0 -
Track conversion from paypal express/Apple pay
Hi All, Is there any way to track apple pay conversion or paypal express conversion in Google Analytics? Thanks
Reporting & Analytics | | Alick3000 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
We have a client that wants to apply UTM URL tagging to track local organic traffic in Google Analytics. Is there any benefit in doing this?
One of our clients requested that we apply UTM URL tagging to better track organic traffic in Google Analytics. We found this to be an odd request because we are most familiar with UTM tracking for special campaigns (referral tracking, PPC, email tracking, etc). Is there any benefit of applying UTM tags to urls to analyze local organic traffic in Google Analytics? Are there any resources out there about this? Thanks!
Reporting & Analytics | | RosemaryB0 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
What is best practice for tracking RSS feed subscribers
What is the most accurate/achievable way of tracking data about subscribers to your RSS feed through Google Analytics? With standard WordPress sites, we place the RSS link to Feedburner so we could track statistics. However it wouldn't track the way that I use it. I use Pulse on an Android Tablet to read my feeds offline on the bus each morning. At home, Pulse automatically downloads the latest feeds wirelessly overnight. So then I can read them without a connection. The obvious downside for my reading experience is that I only get what is contained in the feeds. If the company only includes an excerpt, it's too annoying to read the teaser and be unable to connect and follow a link. So I only subscribe to feeds that contain the full post. Yeah to seomoz, aimclear, SEL, adwordsblog. I dont subscribe to bruceclays blog, much as i'd like to, because it doesn't contain the full feed. That's probably deliberate on their part, because I have to consciously visit their blog on my desktop at work, to see the whole post. The other problem with say Pulse, is how it locates the feed. I typed in the URL, and Pulse subscribed me. I assume that Pulse simply looked for the domain.com/feed URL and added that, rather than look for feeds2.feedburner.com/domain. I looked at Feedburner stats and they didn't go up for 2 days, so basically it didn't track me. Would it be as simple as using the Google URL builder to add parameters to each post in the RSS feed? Eg utm_source=feedreader, utm_medium=rss, utm_campaign=tracking. But that still wouldn't track offline users. I assume that most people are also not going to paste the Feedburner URL into their FeedReader, but would let the platform auto-detect the feed. Any suggestions?
Reporting & Analytics | | ozgeekmum1