Will I loose from SEO if I rename my urls to be more keyword friendly?
-
As a good practice of SEO is to have your keywords in the links. I am thinking of doing some optimization and change my urls to more effective keywords. I am using shopify and there is an option (a tick) that you can check while changing the url (ex. for a category, for a product, for a blog post). This will give a redirection to the old post to the new.
Is it good practice? Is it risky for losing SEO or it will help to rank higher because I will have better keywords in my links?
-
I will check those guides and see how I can work on optimizations. Thank you.
-
Hi Spiros
Below are two guides that may assist in your URL structure. It appears the site is not ranking for target keywords so a re-structure is maybe beneficial. It is an ideal practice to have the target customer query in the URL structure. Shopify though has limitations so may need to work within them.
https://www.hostgator.com/blog/best-url-structure-seo/
https://moz.com/blog/15-seo-best-practices-for-structuring-urls
The next step will 301'ing the old page to the new page.
Hope that helps.
-
If my pages were ranking top 20 keywords I would use tools like MOZ! So no they are not ranking top 20 and I want to achieve this....
-
Spiros
The first rule of seo - is to do no harm. Sometimes when you optimise a site as per "best practice" - then you lose rankings. It is important to protect the keywords that matter that you already rank for.
So an initial step is an audit.
Perhaps I will reframe. - is the page you want to change the URL for ranking in the top 20 positions for the keyword you are targeting for?
Regards
-
Obviously, I want to change the URL in order to optimize for a better keyword and not fix broken links. So you are saying that it will hurt SEO? I am using moz tools because SEO in not 100% optimized for my site. So I don't think my pages are ranking well. And ranking well is related to the specific keyword you want to rank for a page. An "expert" from MOZ told me that it can take like 5-10 months to see results from SEO actions. Then this is not measurable...I can't fix something today "ex a URL" and wait 10 months! I will need a more specific answer!
-
HI
If it is not broken - you do not fix it. So the first question is, how is the site ranking today for the customer query/ies you are targetting? If you are ranking well, then likely do not touch urls.
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO effect of URL with subfolder versus parameters?
I'll make this quick and simple. Let's say you have a business located in several cities. You've built individual pages for each city (linked to from a master list of your locations). For SEO purposes is it better to have the URL be a subfolder, or a parameter off of the home page URL: https://www.mysite.com/dallas which is essentially https://www.mysite.com/dallas/index.php or http://www.mysite.com/?city=dallas which is essentially https://www.mysite.com/index.php?city=dallas
Intermediate & Advanced SEO | | Searchout0 -
Hyphens in Keyword
Hi everyone, I was wondering if anyone had any experience of whether Google treats keywords with hyphens differently. One of my websites main keywords is 'buy to let', however all across our website it is referred to as 'buy-to-let'. People always search without the hyphens. I recently heard that Google may only treat us as a highly relevant match and not an exact match for this keyword. I was wondering if anyone had any experience of this, and what is the best course of action to take. Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Is Paging Comments SEO Friendly? Implications?
So glad to be here. Just amazed to see so many discussions over here. I had a quick query. One of our my blog has more than 500 comments on almost 50+ posts (and in some posts, it's even 1000+ comments). This impacts the load time as well as the experience on mobile. So, wanted to understand if I enable pagination of comments, is it SEO friendly. Does it negatively impacts SEO? I do not want to take the route of migrating to Disqus, FB comments, etc.
Intermediate & Advanced SEO | | flmgo820 -
International SEO
We want to expand to a few new regions internationally. My question is if we register sites in different geographies and upload our exact site to these web addresses (exact duplicates) so our web addresses will then be www.mysite.co.uk (current site) www.mysite.com (new intended site) www.mysite.com.au (new intended site) and add rel=“canonical” linking elements to prevent duplicate content issues.Will our content production on our current site www.mysite.co.uk retain its value within all the other sites. Is this the best way to do it? Thanks in advance!
Intermediate & Advanced SEO | | aquaspressovending0 -
What recommendations do you have for the SEO of this site?
Hello, Could you glance at this site and let me know if you see anything we could improve upon? www.nlpca.com A couple of notes: We're over-optimized for the term "NLP" on the home page. We're removing the footer links soon. We have 2 locations: San Francisco, CA and Salt Lake City, UT. Our main keyword is "NLP Training" but we would like to rank higher for the keyword "NLP". Also note that we're completely white hat, but we have international site-wide backlinks, and a couple of site-wide backlinks in site's footers - all friends and colleagues of ours.
Intermediate & Advanced SEO | | BobGW0 -
Is this URL Structure SPAMMY
Hey guys/gals I have tried asking this very specific question 3-4 times already and some how my specific question seems to be getting side tracked and my very specif question pertaining to my URL structure keeps getting bypassed and overlooked. I am wondering about if this URL structure would become a possible issue in the somewhat near future with GOOGLE considering what I have seen go down in the SEO world the past 2 years. Does this URL Structure look SPAMMY? http://www.pcmedicsoncall.com/computer-repair/laptop-repair/ www.pcmedicsoncall.com/computer-repair/laptop-repair/laptop-screen-repair/ Below is a Screen shot of the Site which I designed where I have created a SILO Site Architecture. .....PLEASE... Look at the Picture Thank you Marshall SEOMOZ-PC-MEDICS-ON-CALL-1.jpg
Intermediate & Advanced SEO | | MarshallThompson310 -
Pretty URLs... do they matter?
Given the following urls: example.com/warriors/ninjas/ example.com/warriors/ninjas/cid=WRS-NIN01 Is there any difference from an SEO perspective? Aesthetically the 2nd bugs me but that's not a statistical difference. Thank you
Intermediate & Advanced SEO | | nymbot0