Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moz reports way fewer backlinks than google search?
-
My site is only 11 months old but has steadily (if not slowly) been gaining backlinks.
My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237?
I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12. Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc.
If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine?
Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in!
Thanks, Kevin
-
@samantha-chapman Is there a way to use only the Link Tracking List feature on the MOZ Tools by paying for that specific feature only without a subscription plan. It has been 7 long years and I am also very much frustrated with my DA score. Google Search Console shows that a good number of links has been acquired from quality websites to my website but MOZ doesn't show that.
-
hey, my website is an e-commerce store about casino watches, but my rankings are not improving; I have tried everything, I am not crying out loud, and sales are pretty good, but who does not want more? Please give me suggestions.
-
hey, my website is an e-commerce store about casino watches, but my rankings are not improving; I have tried everything, I am not crying out loud, and sales are pretty good, but who does not want more? Please give me suggestions.
-
There was nothing like that worked for me there so If you please give me suggestions for my this website, please
-
-
Hi there!
Sam from Moz's Help Team here!
So, newly discovered links have the ability to be populated into our index in about 1-3 days, however there are a lot of factors which can affect our ability to find and index links to your site. It's important to note that we add new data to our index everyday but it may take some time for us to discover backlinks to your site based on factors like crawlability of the referring pages, quality of the links and the referring pages, and more.
If you are not seeing links that you know you have, you may want to make sure that they can be indexed. It is also a good idea to check to see if we've indexed the page on which that link is found. If we haven't indexed the referring page yet, you won't see your link in our index
You can also add links to Link Tracking Lists. Once you add a link to your tracking lists we will add that page to be crawled. As long as it is accessible to our crawler, you should see the link in our index as soon as we can index those pages.
Lastly, I have a great guide here with some things to check around why we may not have found your links yet: https://moz.com/help/link-explorer/link-building/moz-isnt-finding-your-links
In terms of Domain Authority - Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power.
To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!
To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.
In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.I hope that helps to start you off! Feel free to reach out to help@moz.com if you have any other questions!
-
Hi,
I'm making good link to my site : Vaunte But its still not getting index and not making a impact on my websites DA. PLease tell me that how I increase my websites DA.
Thanks
-
Firstly, PA / DA are shadow metrics. In the old days SEOs used to use TBPR (Toolbar PageRank) to evaluate the worth of pages, which was a publicly available (yet very watered down) variant of Google's official PageRank algorithm metric
When Google took away TBPR, the search industry needed a new metric to evaluate the worth of web pages. As such data suppliers like Moz (PA / DA), Majestic SEO (CF / TF) and Ahrefs (URL Rating / Domain Rating) stepped up to fill that gap. It's important to remember that Google still uses 'actual' PageRank (which SEOs have never seen) in their ranking algorithm, and not Moz's PA / DA metrics. They are meant to give a rough approximation of web-page worth, but Moz doesn't have the same digital infrastructure which Google has. Google can find way more links, way more web-pages
Moz's index of backlinks is probably 1/10 or less than what Google can see. But despite having loads of lucrative data, Google have been very stubborn in terms of making it usable for webmasters. As such we (in SEO) usually have to aggregate metrics from loads of backlink data suppliers (PA, DA, CF, TF, Domain Rating, URL Rating) and boil it down as we see fit. If you just go with one single data supplier you are usually operating your insights along very narrow data samples. It's only by drawing it all together, that you can get real conclusions!
Most ranking factors are relatively equally balanced. There's stuff like EAT, Google penalties (which can annihilate your ranking power, even with strong links), content quality etc. To say that one ranking factor is significantly larger than the others is, IMO, totally inaccurate. SEO is more about effort than it is about isolating magic bullet solutions (which pretty much don't exist in modern SEO!)
If your DA is under-inflated as a result of Moz's smaller backlink index (smaller than Google's) then your competitor's should be suffering from the same thing and it should (roughly speaking) balance out. At the end of the day though, DA is merely an indicator. Google don't use Moz's DA in their ranking algorithms. What really matters is your SEO traffic intake and what you do with it (CRO / UX)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to filter all computers on a specific IPv6 network in Google Analytics?
Is there a quick way of filtering the IP addresses for all the computers on a network that's using IPv6? I want to filter out visits to our websites from the devices on our office network, but each computer (and phone and tablet) seems to have a different address. It _looks _like they all start the same way, though. One computer is xxxx:xxxx:xxxx:xxxx:aaaa:aaaa:aaaa:aaaa, another is xxxx:xxxx:xxxx:xxxx:bbbb:bbbb:bbbb:bbbb, my phone is xxxx:xxxx:xxxx:xxxx:cccc:cccc:cccc:cccc, etc. Does this mean that xxxx:xxxx:xxxx:xxxx is the address for our network as a whole, and I can just set up a Google Analytics filter for "IP addresses starting with..."? Or would doing that also filter out hits from, like, every visitor within a 20 mile radius of our office? If I need to simply put in the individual addresses for each and every device, I will. I'm just hoping it doesn't come to that. Thanks!
Reporting & Analytics | | BrianAlpert780 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
New GSC Search Analytics report: position mixes web and image
Dear all, I am auditing a site in Google Seach Console (GSC, formerly Google Webmaster Tools) and find the Position data in the new Search Analytics report very, very improbable. I suspect that even if you filter by "SearchType = web", the Position data does count the ranking of images in the Image search widget as a search position. Has anybody observed this as well? Here is the case: the site targets a quite broad search query in the bath room domain. I have made a number of searches with private browser sessions, different browsers, alternative IP address via a VPN, etc, and the look of the search result in the relevant geographical market is consistently the following. Three Adwords ads #1 organic result Images universal results widget #2-10 organic results The site’s first page ranks consistently around #15 of the organic results, hence on the second SERP. But it also consistently has an image in the Images universal results widget (usually #2 or #3). This is consistent with the data I have in Moz Analytics. Yet, the GSC Search Analytics report shows 2.2 as average position with the default SearchType=Web setting. I have done the search over and over, and never has a PAGE of the site ranked that high. Is there any public information how exactly the position is calculated? I mean, something more precise than the very general information on https://support.google.com/webmasters/answer/6155685?hl=en Is there any way to get the correct position/ranking? Thanks for sharing your experience!
Reporting & Analytics | | QRN0 -
Getting google impressions for a site not in the index...
Hi all Wondering if i could pick the brains of those wise than myself... my client has an https website with tons of pages indexed and all ranking well, however somehow they managed to also set their server up so that non https versions of the pages were getting indexed and thus we had the same page indexed twice in the engine but on slightly different urls (it uses a cms so all the internal links are relative too). The non https is mainly used as a dev testing environment. Upon seeing this we did a google remove request in WMT, and added noindex in the robots and that saw the index pages drop over night. See image 1. However, the site still appears to getting return for a couple of 100 searches a day! The main site gets about 25,000 impressions so it's way down but i'm puzzled as to how a site which has been blocked can appear for that many searches and if we are still liable for duplicate content issues. Any thoughts are most welcome. Sorry, I am unable to share the site name i'm afraid. Client is very strict on this. Thanks, Carl image1.png
Reporting & Analytics | | carl_daedricdigital0 -
How can I see what Google sees when it crawls my page?
In other words, how can see the text and what not it sees from start to finish on each page. I know there was a site, but I can't remember it.
Reporting & Analytics | | tiffany11030 -
How to safely exclude search result pages from Google's index?
Hello everyone,
Reporting & Analytics | | llamb
I'm wondering what's the best way to prevent/block search result pages from being indexed by Google. The way search works on my site is that search form generates URLs like:
/index.php?blah-blah-search-results-blah I wanted to block everything of that sort, but how do I do it without blocking /index.php ? Thanks in advance and have a great day everyone!0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0