Moz reports way fewer backlinks than google search?
-
My site is only 11 months old but has steadily (if not slowly) been gaining backlinks.
My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237?
I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12. Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc.
If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine?
Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in!
Thanks, Kevin
-
@samantha-chapman Is there a way to use only the Link Tracking List feature on the MOZ Tools by paying for that specific feature only without a subscription plan. It has been 7 long years and I am also very much frustrated with my DA score. Google Search Console shows that a good number of links has been acquired from quality websites to my website but MOZ doesn't show that.
-
hey, my website is an e-commerce store about casino watches, but my rankings are not improving; I have tried everything, I am not crying out loud, and sales are pretty good, but who does not want more? Please give me suggestions.
-
hey, my website is an e-commerce store about casino watches, but my rankings are not improving; I have tried everything, I am not crying out loud, and sales are pretty good, but who does not want more? Please give me suggestions.
-
There was nothing like that worked for me there so If you please give me suggestions for my this website, please
-
-
Hi there!
Sam from Moz's Help Team here!
So, newly discovered links have the ability to be populated into our index in about 1-3 days, however there are a lot of factors which can affect our ability to find and index links to your site. It's important to note that we add new data to our index everyday but it may take some time for us to discover backlinks to your site based on factors like crawlability of the referring pages, quality of the links and the referring pages, and more.
If you are not seeing links that you know you have, you may want to make sure that they can be indexed. It is also a good idea to check to see if we've indexed the page on which that link is found. If we haven't indexed the referring page yet, you won't see your link in our index
You can also add links to Link Tracking Lists. Once you add a link to your tracking lists we will add that page to be crawled. As long as it is accessible to our crawler, you should see the link in our index as soon as we can index those pages.
Lastly, I have a great guide here with some things to check around why we may not have found your links yet: https://moz.com/help/link-explorer/link-building/moz-isnt-finding-your-links
In terms of Domain Authority - Domain Authority in Link Explorer and the Links section of your Moz Campaign correlates with Google rankings to give you an accurate representation of a sites's ranking power.
To understand how to improve DA (Domain Authority) it can help to get some insight into how we gather our data, which I'll include below. Sorry in advance for the long message!
To calculate DA, we index the web by following links using a crawler. Our crawler is built on a machine-learning based model that is optimized to select pages like those that appear in our collection of Google SERPs. We feed the machine learning model with features of the URL like the backlink counts for the URL and the PLD (pay-level domains), features about the URL like its length and how many subdirectories it has, and features on the quality of the domains linking to the URL and PLD. So, it's not based on any one particular metric, but we're training the crawler to start with high-value links.
In terms of improving your Domain Authority, with the information above in mind, it's best to look at both you on-page SEO to make sure you've covered the basics.
Then you also want to look at your off-site SEO and building more links more links to your site.
There are lots of different areas of Link Building to explore, from patching up broken links, improving your internal link profile, and good ol' fashioned content creation.
Here is a great video by our founder Rand which goes over some easy link building tactics to get you started.I hope that helps to start you off! Feel free to reach out to help@moz.com if you have any other questions!
-
Hi,
I'm making good link to my site : Vaunte But its still not getting index and not making a impact on my websites DA. PLease tell me that how I increase my websites DA.
Thanks
-
Firstly, PA / DA are shadow metrics. In the old days SEOs used to use TBPR (Toolbar PageRank) to evaluate the worth of pages, which was a publicly available (yet very watered down) variant of Google's official PageRank algorithm metric
When Google took away TBPR, the search industry needed a new metric to evaluate the worth of web pages. As such data suppliers like Moz (PA / DA), Majestic SEO (CF / TF) and Ahrefs (URL Rating / Domain Rating) stepped up to fill that gap. It's important to remember that Google still uses 'actual' PageRank (which SEOs have never seen) in their ranking algorithm, and not Moz's PA / DA metrics. They are meant to give a rough approximation of web-page worth, but Moz doesn't have the same digital infrastructure which Google has. Google can find way more links, way more web-pages
Moz's index of backlinks is probably 1/10 or less than what Google can see. But despite having loads of lucrative data, Google have been very stubborn in terms of making it usable for webmasters. As such we (in SEO) usually have to aggregate metrics from loads of backlink data suppliers (PA, DA, CF, TF, Domain Rating, URL Rating) and boil it down as we see fit. If you just go with one single data supplier you are usually operating your insights along very narrow data samples. It's only by drawing it all together, that you can get real conclusions!
Most ranking factors are relatively equally balanced. There's stuff like EAT, Google penalties (which can annihilate your ranking power, even with strong links), content quality etc. To say that one ranking factor is significantly larger than the others is, IMO, totally inaccurate. SEO is more about effort than it is about isolating magic bullet solutions (which pretty much don't exist in modern SEO!)
If your DA is under-inflated as a result of Moz's smaller backlink index (smaller than Google's) then your competitor's should be suffering from the same thing and it should (roughly speaking) balance out. At the end of the day though, DA is merely an indicator. Google don't use Moz's DA in their ranking algorithms. What really matters is your SEO traffic intake and what you do with it (CRO / UX)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Anyone help me with Google search console soft 404 error?
Hello everyone, I just build one site on WordPress and submitted it to the Google search console along with the sitemap. Some URLs got indexed but one of my URL is showing error in Search console. My post https://hotpass.site/create-subdomain-godaddy/ is showing soft error 404 webpage not available in Google search console. I have rechecked the site and seo settings. Nothing is there. I have even checked it with LIVE URL test. But still Search console is not accepting this URL. Can anyone help me with this? Help will be appriciated.
Reporting & Analytics | | Pauline210 -
Google Analytics Goals - Button Tracking
Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!
Reporting & Analytics | | Gavo0 -
Google Analytics Tutorials
Hi, I'm trying to beef up my knowledge of google analytics. Can you pelase tell me where I can find some good Google analytics tutorials?
Reporting & Analytics | | corn20150 -
Is Google doing anything about the spam referrer plague in Google Analytics?
My client manages 15+ websites and we have observed the spam referrer issue has gotten steadily worse and worse in the last few months. I took the time to weed out the worst offenders via traffic filters but our referral traffic source garden was quickly full of weeds again a few weeks later. Does anybody know what the Google Analytics development team is doing to combat the spam referrer issue? I find it quite amazing that Google goes through the asinine effort to block out organic keyword data ("not found" & "not provided) but they don't seem to care about blacklisting/filtering spam referrers. RHnE6Wx
Reporting & Analytics | | RosemaryB3 -
Google Analytics Landing Page Report Discrepancy
I have noticed that when I run a landing page report and use the advanced option so I can view only the landing pages that include a particular string in the URL, have noticed that I in the report, the graph at the top will say one thing, but the data below says something else. For example, the graph for one particular search shows 200 Impressions, but the info below says 700 impressions and 610 clicks. Anyone seen anything similar or have any ideas why? Thanks! Craig
Reporting & Analytics | | TheCraig0 -
Is there a way to apply the same google analytics filter to multiple properties?
I manage WordPress multiple sites for my clients. Some of these clients are SEO customers. One issue I have with the analytics reports is the occurrence of spam and ghost spam. I know how to create filters to block however there are always more and more. Is there away to export the filter and import it to all the other properties i manage? Or do they just have to be done manually every time i need to block spam?
Reporting & Analytics | | donsilvernail1 -
Why do I have differences in my User Flow Report?
On the user flow report I am showing a first interaction of /category as my second highest starting page. If I click group details it shows some of my different categories. However, at the bottom of the user flow report it has some of the category pages out as individual categories. Why is this? And how do I force it to show all category pages together like it does with my /item pages?
Reporting & Analytics | | EcommerceSite0 -
Goal Totals in Google Analytics
How do I get a cumulative tally of all the goals reached in google analytics? I've been using the percentages currently, but I was wondering if there was an easier way. Thanks
Reporting & Analytics | | OOMDODigital0