Max-snippet max length
-
Regarding Google's new
max-snippet:[number], this is specifically for the length of the meta description?Also, does anyone know what the max character length is?
-
I try to structure the meta description to describe what is on the landing page in a way to encourage click-throughs under the max-constraint. If you are shorter, no biggie! Good luck
-
Thanks. If we don't plan on shortening our meta description displayed in SERPs, do we need to do anything with max snippet length? Is it only for people who want to shorten the description showed?
-
For Google, typically between 920 and 923 pixels (or roughly 160 characters). However, this does change periodically.
-
Thank you Daniel!
-
The new max-snippet feature is used for you to limit up to which length of characters you want to display the meta description for the page. You should be able to put any positive integer there.
The issue stands by the Meta Description best practices. If your meta description is over 160 characters, then Google will shorten it not to take too much search results space, so ideally you would want to put a max-snippet length of up to 160.
You can find more information about Meta description best practices here.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Exclude price in rich snippet markup
Our site has their prices hidden for non logged in users. Its a woocommerce built site and the rich snippet markups are added by woocommerce. I would like to remove the markup for the price becouse : 1, we would like our customers to register for prices. 2 i dont want to get penalties for not showing the same thing to visitors as to "google" .. Any help or thoughts on this one? Thanks / Jonas
Technical SEO | | knubbz0 -
Can You Use More Then One Google Local Rich Snippet on a single site/ on a single page.
I am currently working on a website for a business that has multiple office locations. As I am trying to target all four locations I was wondering if it is okay to have more then one Local Rich Snippet on a single page. (For example they list all four locations and addresses within their footer and I was wondering if I could make these local rich snippets). What about having more then one on a single website. For example if a company has multiple offices located in several different cities and have set up individual contact pages for these cities, can each page have it's own Local Rich Snippet? Will Google look at these multiple "local rich snippets" as spaming or will they recognize the multiple locations and count it towards their local seo?
Technical SEO | | webdesignbarrie1 -
Using rich snippets with a CMS?
My site uses the webEdition CMS that is split between templates and documents (pages). A template responsible for a number of documents. If I wish to use rich snippets, how and where can I add the microdata as I can't do it on a page per page basis? My CMS documentation and its developer forum doesn't give any information on this but I'm hoping its a common problem for open source CMS's and there is an easy fix. I live in hope! Iain
Technical SEO | | iain0 -
Rich snippets
Hi Everyone, Hope you can help me out. We have customer reviews on our product pages and are also ranking highly for those keywords for those product pages. To improve our CTR for those keywords I think to show those reviews with organic results using rich snippets would be a good way of improving CTR. I have asked my programmer to integrate this, which he came back and said after the rich snippets have been integrated we then have to ask Google to integrate it in their search results, is this true? I hope this makes sense. Kind Regards
Technical SEO | | Paul781 -
Max number of results from domain on a SERP
I have read in many places that the maximum number of results that will be displayed on the SERP from a domain or subdomain is 2. Is this still the case? I have seen many instances where there are well more than 2 results from a domain displaying on the SERP. For example, search 'cvs pharmacy' on Google. There are 7 results from the cvs.com domain. Is it the case that the search engines will display more if it's a branded search?
Technical SEO | | ryanwats0 -
URL Length
What is the ideal length for an item's URL. Theirs a few different options. A) www.mydomain.com/item-name B) www.mydomain.com/category-name/product-name C) www.mydomain.com/category-name/sub-category-name/product-name Please choose A, B, or C and explain why you made that decision. Looking forward to the responses.
Technical SEO | | Romancing0 -
Where should a knowledge base be hosted for max. SEO benefit?
A client would like to set up a knowledge base to work in conjunction with their website and we are tossing up whether to go with a hosted solution (and therefore set up as a subdomain) or find a solution that we host on the clients domain (which will presumably have more SEO benefit). We are leaning towards the latter (although are mindful that we need to balance the client’s desire for a quality KB solution). Appreciate your feedback.
Technical SEO | | E2E0 -
If non-paying customers only get a 2 min snippet of a video, can my video length in sitemap.xml be the full length?
I am working on a website that all of its primary contents are videos. They have an assortment of free videos, but the majority or viewable only with a subscription to the site. If you don't have a subscription, you can see a 2 min video clip of the contents of the video. But all the videos can be anywhere from 10min to 1.5 hours. When I am auto-generating the sitemap.xml, can I put the full length of the videos for paying members in the XML in the video:duration property? Or because publicly only 2 minutes is available (unless you pay for a membership) is that frowned upon?
Technical SEO | | nbyloff0