Max-snippet max length
-
Regarding Google's new
max-snippet:[number]
, this is specifically for the length of the meta description?Also, does anyone know what the max character length is?
-
I try to structure the meta description to describe what is on the landing page in a way to encourage click-throughs under the max-constraint. If you are shorter, no biggie! Good luck
-
Thanks. If we don't plan on shortening our meta description displayed in SERPs, do we need to do anything with max snippet length? Is it only for people who want to shorten the description showed?
-
For Google, typically between 920 and 923 pixels (or roughly 160 characters). However, this does change periodically.
-
Thank you Daniel!
-
The new max-snippet feature is used for you to limit up to which length of characters you want to display the meta description for the page. You should be able to put any positive integer there.
The issue stands by the Meta Description best practices. If your meta description is over 160 characters, then Google will shorten it not to take too much search results space, so ideally you would want to put a max-snippet length of up to 160.
You can find more information about Meta description best practices here.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Arabic URLs considered long length by Moz Pro Audit?
I am running a multi-language website (Ar/En): https://drmoamenada.com/ When I carry out Audit using Moz Pro, I see many issues related to long URL length in Arabic pages although they don't exceed 65 characters long in the Arabic language. Can you help me with this issue, please?
Technical SEO | | MoamenNada0 -
How to get Youtube videos to show up with rich snippets.
Most of our SERPS are ranking, but video is not. We use Youtube for hosting and I am wondering if Google/Youtube somehow block video rich snippets from ranking when hosted through Youtube? Is there a better hosting service or should we host the video ourselves in order to get these videos to show up? Does
Technical SEO | | whitetable0 -
Wistia video rich snippet thumbnail images
Hi there, I just wondered if anyone on the forum had experience of using Wistia video rich snippets and how to control the thumbnail image that appears in SERPs? I have selected a thumbnail with the video information on the Wistia account, but a different one actually appears in the results pages (the image being used doesn't actually appear on the page at all, but it is elsewhere on the site). Has anyone had anything similar and what did you do the control the thumbnail being used? Thanks!
Technical SEO | | A_Q0 -
Vimeo Rich Snippet correct?
Goodday MOZ-friends 😉 We added our video to Vimeo PRO and added it to our website. (http://www.sitetogo.nl/) We also added a XML (http://www.sitetogo.nl/sitemap-video.xml) I'm not sure if we done this correctly. Can anybody tell me this? Thanks & Greetings, Vincent / www.sitetogo.nl
Technical SEO | | Aquaster0 -
How to Activate the Review Rich Snippets
Hi! I added microdata markup to a page with 10 reviews of a type of product (e.g. red basketball shoes). I used the aggregate review microdata markup so that when you use the Google rich snippet it shows that Google "sees" the rich snippet data for an average of 4 stars for 10 reviews. But when I search for the phrase, the search result doesn't show the review rich snippet. Do you have an idea why this is? Thanks!
Technical SEO | | ProjectLabs0 -
Schema Markup and Google's Rich Snippet Tool
Has anyone ever used the snippet tool and gotten the following error "could not fetch website"? When using the tool and placing an url that does not have markup present it will show that as the error. Or if part of markup is wrong, it will diagnose it accordingly. Did a search online and found limited info...one of which someone had this error but when other users tested it, they were not getting the same error.
Technical SEO | | andrewv0 -
New (google) local SERPs has 40 character limit on title length
Should i change my all the page titles for pages that show up in local SERPs to reflect this new limit? Is there any benefit to leaving it at the old limit and having more keywords in there? Or would there be benefit to conforming to google's new standard and having shorter titles?
Technical SEO | | adriandg0 -
Max number of results from domain on a SERP
I have read in many places that the maximum number of results that will be displayed on the SERP from a domain or subdomain is 2. Is this still the case? I have seen many instances where there are well more than 2 results from a domain displaying on the SERP. For example, search 'cvs pharmacy' on Google. There are 7 results from the cvs.com domain. Is it the case that the search engines will display more if it's a branded search?
Technical SEO | | ryanwats0