Do keywords within a dropdown menu add any SEO value?
-
I haven't seen this written about in some time. Has anyone had any experience dabbling in this?
-
I would have to see the website in order to tell you rather or not I think having the drop-down would be beneficial. Also whether your menu is made of Java or HTML in my opinion still matters.
Sometimes having a drop-down menu can be beneficial if it's siloed correctly would you be opposed to posting the site?
Like Martijn said it depends on a lot of on-site structure
Hope I have been somehow helpful,
Tom
-
It depends a bit on how you leverage this tactic in your overall strategy. If you expect to start ranking just because you add it as an item in the overall menu structure then you probably don't have a lot of luck. If you're trying to leverage this as one of the ways to get a certain page ranking than you likely have more luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing Issues
Hi Folks, At this URL https://purplegriffon.com/courses/project-management/prince2 as an example, you can see that I am outputting all course dates in a table. Each table row contains information regarding the specific course such as start date, duration, location but also course title. In the course title it will obviously contain the keyword, in this example that is 'prince2'. So my question is this. As the MOZ on-page grader indicates that I am keyword stuffing (even though I receive an A grade) will Google be clever enough to know that I am displaying a table of events for PRINCE2? Or will it class the page as containing too many keywords? Each event links to a specific event page for that event, so is unique. I am interested in hearing the thoughts of the community on this. Thanks. Regards Gareth
On-Page Optimization | | PurpleGriffon0 -
The value of changing URL structure
Dear Moz members, There have been many questions on this forum on this topic but I cannot find one that completely answers my question. We launched our new website about 7 months ago and the website contains around 3.000 product pages. The average page authority of the product pages is quite still quite low (12). The URL structure is built like this: www.website.com/catalog/ID/productname/ (with right keywords in the product name). So e.g the current URL is Our competitors rank higher on certain keywords while page authority (and DA) are significantly lower. Their URL structure is set up like this: www.website.com/productname/. Our most import keyword is "grafmonumenten" and the link we would like to rank on is: https://www.denhollandsche.nl/grafmonumenten/ My question now is:
On-Page Optimization | | stepsstones
1: how important is the length/depth of the URL structure?
2: is it beneficial for us to change the structure (www.website.com/productname/) use permanent redirects? My expierence is that changing the 'page url' can cause a short term drop in the serps, but can have positive effects on the longer term. Thanks for helping me out!0 -
Keyword in URL: Ranking Factor?
I've got a site about a specific topic, which we'll call "themes" for the sake of this discussion. I personally like to keep the url structure short and clean (for usability purposes, but mainly because I'm a perfectionist and a minimalist). I feel that adding "themes" to the url structure is a bit redundant. However, nearly every keyword phrase that my site should rank for includes the word "themes." So I'm wondering how much I'm handicapping myself by not including the keyword "themes" in the url? The domain name itself sort of includes the keyword . . . although it's in Italian (I chose the domain for it's brand-ability, not for the keyword). A quick example: My Url Structure: www.themo.com/topic/abc My Competitor's Url Structure: www.sitesample.com/themes/topic/abc For many of the keywords, the competitors with the keyword in the url rank highest. But, I'm not sure how much emphasis to place on this, because from my understanding Google doesn't pay as much attention to url keywords anymore . . . and those sites might just be ranking high because they've been around for so long (which also happens to be the reason why they coincidentally also include the keyword in the url, because they started the site when that was a high ranking factor). Thoughts? Should I just trash my perfectionism and add the keyword to the url structure? (By the way, the site is only a couple months old and doesn't have any significant backlinks to inner pages yet, so changing the url structure wouldn't be a big deal if I decided to do that).
On-Page Optimization | | JABacchetta0 -
Is it better to target fewer keyword terms more often throughout a site or more keyword terms less often?
For example we have 5 different briefcases styles on our site with 5 different colors each. Is it better to have them all target the same keyword term: ie. Men's Leather Briefcase Bag - Examiner No. 5 Black Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Brown Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Tan Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Black Twill | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Navy Twill | Ghurka etc. OR Men's Leather Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Handmade Briefcase - Examiner Leather Bag for Men | Ghurka Men's Designer Business Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Laptop Bag - Examiner Leather Bag for Men | Ghurka Advice would be greatly appreciated! Thanks, Taylor
On-Page Optimization | | Ghurka0 -
Should I add canonical tag on these pages?
Hi folks I have some pages that used to rank pretty well..but I believe it is affected due to the content similarities. Here is one the sub category pages http://www.ilovebodykits.com/category/98/2/Full-Body-Kits_Duraflex.html the main category page http://www.ilovebodykits.com/category/98/Exterior_Body-Styling_Full-Body-Kits.html These 2 links have very similar contents. The content are dynamic generated by template and I don't think I am able to change content for each individual pages since there are over 2000-3000 of them or more. Should I use canonical tag on the Duraflex.html page to give the main category page all the link juices and credits? There are about 20 other pages like this under this main category. Is it right to canonical all of them? Please let me know if anyone has any suggestion.. thanks
On-Page Optimization | | ilovebodykits0 -
Canonical URLs and SEO
After publishing my new wordpress website my on page analysis shows two canonical urls on my homepage. In checking the source code the Yoast SEO plugin states my canoncial url is www.homepage.ca/ This is the only one showing. Having said this I do not add the trailing slash to anything on my url structure. Could this be why the on page analysis tool says there are 2? If so is there any way to resolve this?
On-Page Optimization | | casper4340 -
Do keywords ride solo or do they have sidecars?
"No man is an island", so say brother John Donne. But, my fellow SEO-ers, is the same true of keywords? That is... deep breath... If I am ranking as number one for a short-tail keyword, like for example: "fruit salad", does that have any sway on the rankings for other longer tail keywords, like for example, "tropical fruit salad london" or "cheap fruit salad", or is every keyword that we would track in our campaigns completely independent with rankings dependant on work done on that sole keyword? Thanks for your advice in advance.
On-Page Optimization | | RobertHill0 -
Keyword Cannibalization
How harmful can be a keyword cannibalization? And what is the solution to this problem?
On-Page Optimization | | Alexsmenaru0