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Minor languages keyword research
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Hello,
I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites.For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian.
Is there another tool that I could use and that could give me better results?
Help!
Cheers
Luca
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Hi there Luca, unfortunately sometimes search terms just have low search volume, particularly in less-spoken languages, and it can be difficult to get around.
Sometimes that's a sign that the term isn't used in that language (maybe the direct translation doesn't make sense or there's some cultural reason that people in the country don't search for a specific thing). Sometimes it can also be a sign that, even if it's the right term, optimising for that language won't offer much return on investment so I would pay some attention to the fact that search volumes are low.
That said, there are other sources of info (which are more/less dependent on the same data that you're getting from Google Ads), here's the list of tools I try to hit up:
- Search Console if you're already ranking SOMEWHERE for some of these terms
- SEMRush
- AHRefs
- SEOmonitor
Good luck!
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