Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
-
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales".
Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
-
Update: I checked exact match search volume on Bing using the past 30 days and on Google AdWords keyword planner using average monthly searches. For "advertising sales", Google gives me 480 and Bing gives me 11,224. Can someone offer ideas of why the issue is continuing?
-
I appreciate the reply, but I'm comparing Bing exact match to Google exact match, so that wouldn't be the cause for the discrepancy.
-
Hi Kevin,
Google's tool only give exact match search volumes whereas Bing includes broad phrase and exact match results. This might be the cause for the discrepancy in volumes. Google's data being displayed in the keyword tool might not be that current.
Cheers,
SEO5..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)
Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
Keyword Research | | Faizali.786
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!
Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
Thanks,0 -
How to find low difficulty keywords
how to find informative low difficulty keywords. how can I get content ideas? I have lots of content ideas but it's not good search volume on google. I have a kitchen-related affiliate website called https://gloryspy.com
Keyword Research | | MalikJan0 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Has the keyword planner search volume metric gone crazy?
I use the search volume found in keyword planner to score and weight my keywords in a similar way as Rand showed us in this WBF. This week I've found that in many cases suddenly the singular and plural version of the keyword have the same search volume. This seems crazy to me as singular and plural is not the same, the intent is different but more importantly they behave very differently from each other when looking at their track record in Adwords (impressions, clicks, conversions, CTR, CVR etc...all different). For example, here's a screenshot of 4 keywords (singular and plural versions of 2 phrases) with search volume captured a couple of months ago. Now here's another screenshot of the same keywords taken from Keyword planner today. Any ideas why this would be happening? Does it makes sense to you? It just seems buggy to me. Thanks!
Keyword Research | | E_F0 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
Branded vs Generic keywords - is Google treating their rank equaly!?
Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc. The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones? And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it! Is that could be truth? Any experiments info about that? thanks and regards, Jungles
Keyword Research | | Jungles0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0
