Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
-
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales".
Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
-
Update: I checked exact match search volume on Bing using the past 30 days and on Google AdWords keyword planner using average monthly searches. For "advertising sales", Google gives me 480 and Bing gives me 11,224. Can someone offer ideas of why the issue is continuing?
-
I appreciate the reply, but I'm comparing Bing exact match to Google exact match, so that wouldn't be the cause for the discrepancy.
-
Hi Kevin,
Google's tool only give exact match search volumes whereas Bing includes broad phrase and exact match results. This might be the cause for the discrepancy in volumes. Google's data being displayed in the keyword tool might not be that current.
Cheers,
SEO5..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank checking tool for keyword analysis
We are looking for an ideally free suitable rank checking tool to perform a keyword analysis. Previously we used Firefox Rank Checker but currently this is not working effectively as it once did. We use Authority Labs as a paid tool to track rankings but this is a rank tracking platform and not so effective for a once-off rank check to perform a keyword analysis. Any thoughts, help or ideas here would be super appreciated!
Keyword Research | | Gavo0 -
Is there any way to track search volume for a particular keyword on a day-to-day basis?
My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day. Is this even possible? I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment. Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.
Keyword Research | | matt-145670 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
How to Document Keyword Research?
How do you guys document keyword research? My best idea for this is an excel document that is separated into different areas for the topics of the website. Does anyone have any examples of documenting keyword research?
Keyword Research | | qlkasdjfw0 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
Question about keyword analysis
I am working on a keyword analysis for a range of keywords. I want to target these keywords in the Denver market. I know if you search google for something like "IT Support" and you are located in Denver it knows where you are and caters the results to be more Denver IT Support oriented. I did notice that those results are different than if you search for "Denver IT Support" My pages are optimized for the Denver market and the keyword like "IT Support" but I am a bit confused on how I should be doing my research into keywords. Should I be putting Denver into all my keyword analysis research even though I still want to rank for just the keyword when they are searching from the Denver area. I hope this all makes sense. I guess I just need some guidance on how to deal with the location specifics of my keywords. Thanks in advance for any help.
Keyword Research | | ZiaTG0 -
Is there a Meta tag or Keyword Generator tool that I can use on SEMOZ ?
I need to identify a tool within SEMOZ that can automatically generate Keywords and Meta tags.
Keyword Research | | sherohass0 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1