Page Authority 2.0 is coming soon!
-
UPDATE: We’ve made the tough decision to delay the launch of Page Authority 2.0 as our team investigates an unforeseen issue. **To learn more about the rigorous testing process and updates to the timeline, **check out this blog post.
Hey there Moz family,
We’re stoked to let you know about an upcoming change to a beloved metric — similar to our refresh of the Domain Authority algorithm last year, we’ve been working on developing an improvement to its sibling metric, Page Authority (also known as “PA”).
Page Authority (PA) identifies the strength of a particular page (on a 1-100 scale) and its ability to rank in search results in comparison to other pages. PA is a Moz metric, and while it can be used as a good gauge of page strength and ranking potential, it is not used by search engines to determine ranking outcome.
On September 30, 2020, we will release the new and improved Page Authority algorithm that will be updated in a similar fashion to last year’s update to DA. The updated algorithm will take into account more modern ranking factors to make the score even more accurate and predictive.
We recognize that the update to the DA algorithm took time to communicate to clients and stakeholders, and we wanted to be sure to give you advance notice again this time around.
We’ve created a number of resources to help you understand the what, the why, and the how of this update to PA. Let’s start with a few FAQs that you might be curious about!
Why didn’t PA update when DA updated?
Although many folks associate DA and PA with one another, the two metrics are calculated independently. We chose to update the two metrics separately in order to take the care that each metric deserved, and to provide the highest quality algorithm updates for the SEO community.
Why is Moz changing the PA algorithm?
As with our update to the DA algorithm, we want to ensure that you have confidence in our metrics and the predictions that they provide. Data integrity is an integral part of our tools and something that we hold in the highest regard. To be sure that PA can best reflect the potential for a page to rank on the SERP, we’re making the necessary improvements.
What can I expect to see from the PA algorithm update?
Many pages will see changes to their PA scores as a result of this algorithm update. While the changes to scores may be somewhat minimal, there is a possibility that some pages will see material change to their scores.
The new PA algorithm takes into consideration Spam Score and link patterns, in addition to dozens of other factors, so your PA scores may see noticeable change if your pages have spammy or unnatural link patterns.
How can I prepare for the update?
As with any change to a metric that you know and love, we recommend getting in touch with your stakeholders to let them know of the upcoming update. For those who are used to seeing this metric in your SEO reports, giving them a heads-up will help them to prepare for any fluctuations they might see to PA scores once the new PA algorithm rolls out.
We also recommend using this update as an opportunity to educate them on the use of Page Authority and how you might use this refreshed metric for future link building projects.
Our resource center has a few helpful pieces of collateral that can support these conversations with stakeholders and clients.
Is Page Authority an absolute score or a relative one?
Page Authority should always be used as a relative metric, to compare the score of your pages to the scores of other sites’ pages. Link Explorer looks at over 7 trillion pages and 40 trillion links to inform the Page Authority metric that you see. As such, it is always a wise idea to use PA as a comparative score to understand where your page stacks up in comparison to the other pages that are present on the SERPs you care about.
Will Domain Authority (DA) be impacted by this update?
No, DA will not be affected by this update. This particular algorithm update is specific to Page Authority only.
Will API users be affected at the same time?
Yes, API users will see the update to Page Authority at the same time as users of Moz Pro.
We’d love for you to check out our resource page for links to a slide deck, a whitepaper, and other helpful information. The full announcement blog post from Russ Jones can be found here.
Happy to chat with you here in the Q&A thread, or feel free to send an email to help@moz.com with any questions.
Best, Igor
-
Hi All! We’ve made the tough decision to delay the launch of Page Authority 2.0 as our team investigates an unforeseen issue. **To learn more about the rigorous testing process and updates to the timeline, **check out this blog post.
-
can this be used?
thanks,
-
I don't agree with this update change algo , it 's not have any power , all website that using reditects google.ws and google redirects its have the same athority for page and domain
-
Thanks For sharing this update I mostly use Moz for my website to build backlinks and rank higher thanks Moz team.
-
Thanks for the update.
Best regards,
Arafat Miah -
What is the ETA ? andHow do I know if my site is doing this?
Thanks
EIBIK
-
What's the ETA on the release date?
-
I hope Page Authority 2.0 will help my blog embaran.id later.
Waiting for update!
-
Great!! I can use it.
-
The way I'm seeing this update, it will be cool.
-
can you tell more details about new update.
-
What is the world... I think your cat stepped on your keyboard.
-
Cool.
-
Thank you so much. I desperately waiting this features.
-
Great work guys!
That should be big. I cannot wait to see the changes.
-
can you tell more details about new update , ot what metrics moz depend to high , or down PA
-
Waiting for Update, many SEO experts now look for PA, and then they decide whether we should work on it or not,
Keep both metrics sperate, it's easy to understand and analyze things accordingly.
Thanks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Can links tracking lists help to crawl high authority backlinks by Moz 2024
Hi i am create a link tracking list for my domain, but Moz don,t crawel after 2 weeks completed.
API | | Rawaluij1 -
Can links tracking lists help to crawl high authority backlinks by Moz?
My backlinks are not crawling by Moz yet after creating them four months ago. I have just added them in the links tracking lists now. May these links tracking lists help to crawl these backlinks by Moz? I have created same backlinks for my another site. But it has crawled by Moz within 10 days. This site is EditorialGE. But the same backlinks of my another sites are not crawled my Moz yet. Even my guest posts' links are not crawled by Moz yet which are created about two months ago. So, I have submitted them to links tracking list. Can links tracking lists help to crawl those high authority relevant backlinks ba Moz? Please let me know.
API | | Groupespr2 -
The New and Improved Domain Authority Is Here!
Update: Domain Authority 2.0 has arrived! Check it out over in Link Explorer or in your Campaigns, and visit our resource center for more information about the change. Hey Moz friends, I’m excited to share some news from the Moz product team. In the last few months our team of data scientists have been hard at work developing an improvement to one of the favorite SEO metrics used in digital marketing: Domain Authority, also referred to as “DA.” On March 5, 2019, we’ll release the new and improved Domain Authority algorithm, which includes a number of new factors that make this score even more accurate, trustworthy, and predictive than ever before. Having worked with marketing clients in the past and reported on Domain Authority during monthly reviews, I wanted to make sure we give our community enough advance notice to understand what is changing, why it’s changing, and what it might mean for your reporting. Sudden, unexpected fluctuations in any core metric you use in reporting have the potential to make your job more difficult, so we want to help you start the conversation about this change with your stakeholders. Let’s start with the “why” ... Why is Moz changing the DA algorithm? The Search Engine Results Page (SERP) is constantly changing. Rankings change and the algorithms that drive those rankings change. For Moz to ensure you have the most accurate prediction possible, it means we need to update our algorithm from time to time to ensure it delivers on its promise. You trust Moz, in part, because of the accuracy of the data we create. We want to make sure that we’re providing you with the best data to make your work easier. To ensure that DA continues to accurately predict ability of sites to rank, and to remain reliable over time, we’ve decided to make some improvements. What can I expect from the DA algorithm update? Many sites should expect to see a change to their current Domain Authority score. Depending on the site, this change might be insignificant, but it’s possible the new algorithm will cause material adjustments. The new Domain Authority takes into consideration a number of additional factors, such as link pattern identification and Moz’s Spam Score metric, to help you deploy your SEO strategy. How can I prepare for this algorithm update? I recommend that you reach out to your stakeholders or clients prior to the March 5th launch to discuss this upcoming change. This can be an opportunity to both refresh them on the utility of Domain Authority, as well as plan for how to use it for additional link building or ranking projects. Visit this page to check out resources that may help you to have conversations with your stakeholders. If you feel inclined to save a snapshot of your current Domain Authority and history, you can consider exporting your historical data from your Moz Pro account. Is historical data changing? Yes. When the new DA algorithm goes into place, all historical data will be affected. However, for anyone who has an active Moz Pro campaign, you will be able to see a historical representation of the old DA line for reference for an interim period. As the “Metrics over time” chart is designed to help track your work over time, we believe applying the update to both past and present DA scores will help you to best track linear progress. Is Domain Authority an absolute score or a relative one? Domain Authority is a relative, comparative metric. Moz evaluates over 5 trillion pages and greater than 35 trillion links to inform Domain Authority. Your site’s links are evaluated amongst those trillions of links. Because of this, it is important to compare your DA to your competition, peers, and other sites that show up in search results important to your strategy. In terms of how to use Domain Authority, nothing is changing. If you use it to evaluate domains to purchase, it will function exactly the same. If you use it to find hidden keyword ranking opportunities, it will still be your best friend. It’s the same trusty tool you used before — we just sharpened for you. I saw a change to my DA when Link Explorer launched last April. What’s the difference between that change and this one? In April 2018, Moz released its new link index along with its new research tool, Link Explorer. Because the link index was so much larger than the previous index, and because Domain Authority is based on attributes discovered in that index, scores changed. Any changes that occurred were due to the upgrade of that link index, not how the algorithm calculated scores. The change coming in March 2019 will be an actual algorithm update to how Domain Authority is calculated. How will Page Authority (PA) be affected by this update? Page Authority will not be impacted by the March 2019 update. This particular algorithm update is specific to Domain Authority only. Will API users be affected at the same time? Yes. The Domain Authority metric in all of our products, including our API, will be affected by this update on March 5th. Check out this page for more resources about the Domain Authority algorithm update. You can also read more here in Russ Jones’s announcement post on the blog. We’d love to hear from you here in this Q&A thread, or you can send an email over to help@moz.com with any questions.
API | | BrianChilds22 -
Navigation pages with a PA 1
Ok, you guys probably think this is a new website and i should just wait, but this is not the case.
API | | Forresult
We have 2 websites (old) websites with a DA of 34 and a DA of 19 and high PA values on the mainpage. Our problem: All the other pages stay at a page authority of 1. One website is build in Magento and one in Wordpress. Both websites have deeplinks, footerlinks en in-contentlinks. The other pages don't get any linkjuice according to Moz. We don't use any robot noindex,nofollow or nofollow links and the menu structure isn't the problem. Is anyone familiare with the problem? I know is shouldn't be concerned about PA/DA, but i just can't explain what's going on.0 -
Bulk Page Authority Tracking
Hi Is there a way in Moz to identify your page authority by landing page, possibly crawling the site and providing this in bulk so you don't have to go through and check each page? I want to track how my page authority for certain pages moves over time. Thank you
API | | BeckyKey0 -
Domain Authority Decreased on May 5 Update
Why the Domain Authority of my website decreased? Last month my website www.i-phony.com domain authority was 32/100. but today I see the result is only 23/100 . What was the reason behind this big decrease !! Your answer is highly appreciated and very valuable for me. Best regards
API | | iphony0 -
Does Moz's crawlers use _escaped_fragment_ to inspect pages on a single-page application?
I just got started, but got a 902 error code on some pages, with a message saying there might be an outage on my site. That's certainly not the case, so I'm wondering if the crawlers actually respect and use the escaped_fragment query parameter. Thanks, David.
API | | CareerDean0 -
Does any one know if there is a tool out there built with the Moz API where you can feed in a large list of URLs and get back Domain Authority?
Does any one know if there is a tool out there built with the Moz API where you can feed in a large list of URLs and get back Domain Authority? Has anyone used the API for something like this before? Thanks! Max
API | | Porch0