Biggest Benefit for Footer Links "Created by ___?"
-
Greetings Mozzers,
I wanted to see how I can get the most bang for my buck in regards to footer links back to my site. I understand that the footer is one of the weakest areas for links, however, I have many sites that I have done and want to get the most benefit from the footer area where I say created by etc.
First Question: Is there a chance to get some value at of this area?
Second Question: What is the best structure to use to get the most benefit from this opportunity?
If there is zero value within this region and I can't get any benefit, would the following penalize me?
Current Structure Used: Powered by MonsterWeb (On hover the title tag reveals a small 10 word sentence about us.)
Additional clarification would be greatly apprecaited.
-
Interesting, I like this.
I see how this could be beneficial because the content would be similar just changes gears a bit. I'm interested in if this would be better for my overall domain authority or having just one link on each site (home page more likely then not) in the footer with different anchor text and title tags to our home page.
-
How about adding a link at the footer "site creation by xyz" and that takes to a page which is dedicated page meant to describe the work done by designer.
This way the page we create will get the authority from homepage and thus becomes more credible source of information for google.
-
Vary your anchor text, link out from only from only a few pages (their strongest pages, preferably) and make sure each of those outbound links point different pages on your site.
-
Another tactic one client used was a website credits page. It had full priority content dedicated to the authors/designers and developers of the site. This link could be treated as higher priority over small footer text. Bonus, the page would likely be more topical to your business. Not for everyone however.
-
Fantastic response, thank you.
-
There is a chance to get some value from footer links, but there is danger too. I would recommend only adding the "Site Created By ___" on the home page, and not on the sub pages. If there are too many site-wide links coming to your site, it might trigger something in the search engine's algo.
Regarding structure, I'd say, make sure to vary your anchor text from site to site. Use your company name sometimes, use partial-match anchor text another, etc. Mix up the title tag too. Try to make it as unique as you can across each site.
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content across similar computer "models" and how to properly handle it.
I run a website that revolves around a niche rugged computer market. There are several "main" models for each computer that also has several (300-400) "sub" models that only vary by specifications for each model. My problem is I can't really consolidate each model to one product page to avoid duplicate content. To have something like a drop down list would be massive and confusing to the customer when they could just search the model they needed. Also I would say 80-90% of the market searches for a specific model when they go to purchase or in Google. A lot of our customers are city government, fire departments, police departments etc. they get a list of approved models and purchase off that they don't really search by specs or "configure" a model so each model number having a chance to rank is important. Currently we have all models in each sub category rel=canonical back to the main category page for that model. Is there a better way to go about this? Example page you can see how there are several models all product descriptions are the same they only vary by model writing a unique description for each one is an unrealistic possibility for us. Any suggestions on this would be appreciated I keep going back on forth on what the correct solution would be.
Intermediate & Advanced SEO | | The_Rugged_Store0 -
980 links from 75 domains and Graded "A" on Moz Page Grader-- still not ranking for our term. Thoughts?
A few additional interesting details: A blog post we wrote with the same keyword ranks 8, but this page does not crack the top 20. Crazy competitive term-- top SERP are from HBR, Entrepreneur and Inc. We use Instapage as landing page builder-- could this effect our rankings? URL is not a subdomain Pretty stumped over here. Thanks y'all!
Intermediate & Advanced SEO | | lbernes220 -
Does the order matter for a rel="alternate" tag
Hi! We just launched our new mobile site and I am trying to get the rel="alternate" tags put on the desktop site. The specs had the tags formatted like this: They ended up like this: My developer is telling me the order does not matter. Can anyone confirm? Does the order matter? Thank You!
Intermediate & Advanced SEO | | shop.nordstrom0 -
Alrogthimc penalty due to pharma hack that created drug links to home page. What to do?
Our site: Starcitylimo.com got destroyed by a pharma styled hack to their wordpress site. After having to re build the site from scratch to remove the virus, it was found that hundreds or even thousands of pharma links from overseas sites point to his home page (so we can't just 404 the pages). Contacting the sites for removal does nothing. Added to dissavow 4 months ago did nothing. He's page 5 for every keyword he was position 5 or better for. Is this one of those situations where its time to move on to a new domain?
Intermediate & Advanced SEO | | iAnalyst.com0 -
Rel=next/prev for paginated pages then no need for "no index, follow"?
I have a real estate website and use rel=next/prev for paginated real estate result pages. I understand "no index, follow" is not needed for the paginated pages. However, my case is a bit unique: this is real estate site where the listings also show on competitors sites. So, I thought, if I "no index, follow" the paginated pages that would reduce the amount of duplicate content on my site and ultimately support my site ranking well. Again, I understand "no index, follow" is not needed for paginated pages when using rel=next/prev, but since my content will probably be considered fairly duplicate, I question if I should do anyway.
Intermediate & Advanced SEO | | khi50 -
"Authorship is not working for this webpage" Can a company G+ page be both Publisher AND Author?
When using the Google Structured Data testing tool I get a message saying....... **Authorship Testing Result - **Authorship is not working for this webpage. Here are the results of the data for the page http://www.webjobz.com/jobs/ Authorship Email Verification Please enter a Google+ profile to see if the author has successfully verified an email address on the domain www.webjobz.com to establish authorship for this webpage. Learn more <form id="email-verification-form" action="http://www.google.com/webmasters/tools/richsnippets" method="GET" data-ved="0CBMQrh8">Verify Authorship</form> Email verification has not established authorship for this webpage.Email address on the webjobz.com domain has been verified on this profile: YesPublic contributor-to link from Google+ profile to webjobz.com: YesAutomatically detected author name on webpage: Not Found.Publisher | Publisher markup is verified for this page. |
Intermediate & Advanced SEO | | Webjobz
| Linked Google+ page: | https://plus.google.com/106894524985345373271 | Question - Can this company Google plus account "Webjobz" be both the publisher AND the author? Can I use https://plus.google.com/106894524985345373271 as the author of this and all other pages on our site? 98emVv70 -
REPOST: How much does "overall site semantic theme" influence rankings?
Hello everyone on the new cool Moz! I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level. Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages. Does this influence the ranking possibilities? Your opinion and time is appreciated. Thanks in advance.
Intermediate & Advanced SEO | | bjs20101 -
Should i remove sitemap from the mainsite at a webshop (footer link) and only submit .XML in Webmaster tools?
Case: Webshop with over 2000 products. I want to make a logical sitemap for Google to follow. What is best practice at this field? Should i remove the on-page sitemap there is in html with links (is shown as a footer link called "sitemap") and only have the domain.com/sitemap.xml ? Links for great articles about making sitemaps are appreciated to. The system is Magento, if that changes anything.
Intermediate & Advanced SEO | | Mickelp0