Help!!! GMB Service-Area Business

[BryanPhelps-BigLeapWeb]

Hello fello SEO’s! I’ve got some GMB questions that have been wracking my brain for the last couple weeks and need some ideas.

Tl;dr - How should we properly set up service-area GMBs? Create GMBs for every county we serve? Additional context and questions below:

I have an enterprise level client who operates in the flooring industry. One thing that separates them from the pack is they don’t have physical locations (service area business) despite serving mostly the entire continental US.

Currently, I am working to cleanup the GMB profiles because they have been neglected. My idea/what I think is the norm, was to create GMB profiles for the major markets they served. Within those GMB’s we would target major counties served within that area aka the service areas.

However, I was met with some push back on this. Someone mentioned that we should instead be creating individual GMB profiles FOR EACH county that was served. I cautioned against this mainly because of the amount of work it work it would take to create/maintain/drive reviews for/etc if we had a GMB set up for almost every county in the US.

Now that we got that boring context out of the way, my question to you is this.

1. How should we properly set up service-area GMBs? Create GMBs for every county we serve? Or Create GMB’s for main markets only and list the counties served in the GMB profile backend? 
2. For each GMB profile create, a matching city-page will also be created. What information should be listed on the city page? Obvs, NAP, map, reviews, etc. I’m talking about copy. Is one of our keywords in “laminate flooring installation Los Angeles” should that keyword be optimized in the Los Angeles City page? Or should the LA city page be a hub, and have multiple surrounding pages optimized around keywords. For example, just having a page dedicated to the keyword “laminate flooring installation Los Angeles” 

Helpful answers appreciated!

[MiriamEllis]

Dear Bryan,
Please accept my apologies for the delayed reply to your important question. I only just now noticed this thread. If you are looking for sound advice on this, I highly recommend this article:

https://www.sterlingsky.ca/multiple-google-my-business-listings/

[JoelX]

Set up the service-area GMB for the main cities and list the counties served in the GMB profile backend. For the service areas, I would suggest looking for the top-areas where services are searched, then add up to 20 of the top service areas in GMB based on the data.

For each matching city-page, I would suggest adding NAP, Map, Reviews, Optimized Copy for the targeted keywords and try to include some geo-tagged images which will help with local ranking. For Keyword Optimization, having a dedicated page for each of the services will help in ranking, such as a page for “laminate flooring installation Los Angeles” optimized for keywords similar to ‘laminate flooring’. The same process can be followed for other services or cities as well.