Set up the service-area GMB for the main cities and list the counties served in the GMB profile backend. For the service areas, I would suggest looking for the top-areas where services are searched, then add up to 20 of the top service areas in GMB based on the data.

For each matching city-page, I would suggest adding NAP, Map, Reviews, Optimized Copy for the targeted keywords and try to include some geo-tagged images which will help with local ranking. For Keyword Optimization, having a dedicated page for each of the services will help in ranking, such as a page for “laminate flooring installation Los Angeles” optimized for keywords similar to ‘laminate flooring’. The same process can be followed for other services or cities as well.

@thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.

@SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.

@honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed.

To stand out in the Local Map Pack, you are going to need to have a very well optimized profile. There are many articles, like this one https://coalitiontechnologies.com/blog/how-to-optimize-your-google-my-business-location, with tips on how to do that.

However, the Google My Business Profile mostly only helps you rank in the local area. If you have your physical store in New York, you can rank in the map pack for New York related queries, but not likely for other cities like Los Angeles.

Since you can deliver the products to other locations though, you could try utilizing the Service Areas feature to add in a list of cities the business serves. This may help to achieve what you are describing for some low competition search queries, however it doesn't guarantee that you will rank in the Local Map Pack for other cities since you don’t have a dedicated location there and more relevant and authoritative businesses in those cities will easily outrank you.

If it's not important necessarily what is ranking (organic search result or a map pack result), there is always the option to create several landing pages on the store’s website that are optimized for your desired local search terms (online clothing store in: los angeles, miami, atlanta, chicago, etc.)
Again, you’ll be competing with everyone else to get those top ranking positions, but that would be one way to try to get there. Good luck!

Yes. I would recommend picking the version (either www or non-www) that has the historical data showing it performs better than the other version. Check the list of indexed pages for each of the versions to compare. Ideally both the www and non-www version of the website will be indexed in Google so it will help you to decide which version makes the most sense to consolidate to.

Once you identify the preferred version, set 301 redirects from the non-preferred URLs to the preferred version of each URL (the one that has more traffic, links, authority, etc.) of the site. This should be done site-wide so that all URLs are either www or non-www, it shouldn’t be a mix of both. In my experience, I’ve found that between 90-99% of the Site’s SEO Authority is preserved when setting a permanent 301 redirect.

The primary difference between the Schema Markup Validator and the Rich Results Test from Google is that the Rich Result test is restricted to testing only the markup of structured data that's used in Google's results for the search. However, the Schema.org markup validation is more intended for "general purposes" and is geared towards debugging various other types of structured data in addition to the ones that Google supports.

Currently Google supports only a limited number of Schema Markups that includes:
Article, Breadcrumb, Carousel, Course, COVID-19 Announcements, Dataset, Employer, Aggregate Rating, Estimated Salary, Event, Fast Check, FAQ, Home Activities, How-To, Image License, Job Posting, Job Training, Local Business, Logo, Math Solvers, Movie, Practice Problems, Product, Q&A, Recipe, Review Snippet, Sitelinks, Search Box, Software App, Speakable, Video, Subscription and Paywalled Content, Article / Blog Posting, etc.

This means that the markup validator may be showing that there are no issues with the way your schema is written syntactically, but Google may still have an issue generating a particular type of search result based on that schema.

Both of the tools can still be used for better SEO and achieving featured results in the SERPs. The Rich Result Testing tool doesn’t offer the code editing option though, so the Schema Markup Validator tool can come in handy for troubleshooting any Schema markup issues.

There are a number of Data Types supported by the Google Rich Result Testing Tool for existing Schema Libraries supported by Google and those Data Types can be used when testing different types of the Schema markup through Schema Markup validator tool.

To stand out in the Local Map Pack, you are going to need to have a very well optimized profile. There are many articles, like this one https://coalitiontechnologies.com/blog/how-to-optimize-your-google-my-business-location, with tips on how to do that.

However, the Google My Business Profile mostly only helps you rank in the local area. If you have your physical store in New York, you can rank in the map pack for New York related queries, but not likely for other cities like Los Angeles.

Since you can deliver the products to other locations though, you could try utilizing the Service Areas feature to add in a list of cities the business serves. This may help to achieve what you are describing for some low competition search queries, however it doesn't guarantee that you will rank in the Local Map Pack for other cities since you don’t have a dedicated location there and more relevant and authoritative businesses in those cities will easily outrank you.

If it's not important necessarily what is ranking (organic search result or a map pack result), there is always the option to create several landing pages on the store’s website that are optimized for your desired local search terms (online clothing store in: los angeles, miami, atlanta, chicago, etc.)
Again, you’ll be competing with everyone else to get those top ranking positions, but that would be one way to try to get there. Good luck!

Set up the service-area GMB for the main cities and list the counties served in the GMB profile backend. For the service areas, I would suggest looking for the top-areas where services are searched, then add up to 20 of the top service areas in GMB based on the data.

For each matching city-page, I would suggest adding NAP, Map, Reviews, Optimized Copy for the targeted keywords and try to include some geo-tagged images which will help with local ranking. For Keyword Optimization, having a dedicated page for each of the services will help in ranking, such as a page for “laminate flooring installation Los Angeles” optimized for keywords similar to ‘laminate flooring’. The same process can be followed for other services or cities as well.