How to Choose destination page for a 301 redirect?
-
I am doing some SEO for a wedding chapel in Vegas. There are some old packages that no longer exist and the bounce rate for the page is high so I am planning to 301 the page. How to best determine the best 301 destination?
I have a few options. As an example the page was optimized for garden weddings. The page itself does not place well in the SERPS for garden weddings in Las Vegas, but our outdoor wedding packages in Las Vegas page places in the top 10. So that page is in an option.
However, there is a different location that has a garden setting. Is that a better choice?
Some content might match better than others, but any page I choose would be relevant content.
Thank you so much
-
When determining the best 301 destination for your old packages page, it's important to consider relevance, search engine rankings, and user experience. Here's a step-by-step approach to help you make an informed decision:
Evaluate relevance: Consider which destination aligns best with the intent and content of the old packages page. If the page was optimized for garden weddings in Vegas, it may be logical to redirect it to a page specifically dedicated to outdoor wedding packages in Las Vegas, as it maintains the thematic relevance.
Analyze search engine rankings: Check the search engine rankings for both the outdoor wedding packages in Las Vegas page and the different location's garden setting page. If the outdoor wedding packages page consistently ranks higher for relevant keywords and has a stronger presence in the SERPs, it might be a better choice for the redirect. However, if the garden setting page for the different location performs better, it could be worth considering.
Review user experience: Put yourself in the shoes of the users who would land on the old packages page and consider their expectations. If they are specifically looking for garden weddings in Las Vegas, redirecting them to a page that offers outdoor wedding packages in Las Vegas would likely provide a better user experience. If the different location's garden setting page can still meet their needs effectively, it may also be a viable option.
Monitor traffic and bounce rate: After implementing the 301 redirect, closely monitor the traffic and bounce rate of the destination page. If the bounce rate improves and users engage with the content, it's a positive sign that the redirect is effective. Keep an eye on the analytics to ensure the chosen destination is performing well.
-
Hi @leslieevarts!
I suppose outdoor wedding packages page is a good replacement for Garden weddings: the meaning of it is pretty close to outdoor weddings. You can also link from the Outdoor weddings to the page with locations for Garden weddings, this will be very user-friendly. -
@leslieevarts I am trying to give my best below.
When it comes to selecting the best 301 destination for your wedding chapel page, there are a few factors you should consider. The first thing to do is to assess the content on the page that you're planning to redirect. Make sure that you're not redirecting a page with outdated or irrelevant information.
Next, consider the relevance of the new page you're considering redirecting to. If the outdoor wedding packages in Las Vegas page is a good match for the garden weddings content you're redirecting, then it's a viable option. However, if there's another location that has a garden setting that would be a better match for the content, you may want to consider redirecting to that page instead.
When making a decision, take into account the ranking potential of the pages you're considering redirecting to. If the outdoor wedding packages in Las Vegas page is already ranking in the top 10 for garden weddings, that may be a better option than redirecting to a page with lower rankings, even if it's a better match for the content.
Ultimately, the goal is to select a page that is relevant to the content being redirected, has good ranking potential, and is likely to provide value to users. By carefully considering these factors, you can make an informed decision on the best 301 destination for your wedding chapel page.
-
@leslieevarts
Permanently redirect old pages or entire folders of pages to new locations in your Webflow site using the 301 Redirects settings:
1-Open Project settings > Hosting > 301 redirects
2-Add the old URL in the “Old Path” field (eg. /old-url)
3-Add the new URL in the “Redirect to Page” field (/entirely/new-url/structure) -
When deciding on the best destination for a 301 redirect, there are a few factors to consider:
Relevance: Choose a destination that is closely related to the content of the old page. In this case, since the old page was optimized for garden weddings, the new destination should also be relevant to garden weddings.
Traffic and ranking potential: Choose a destination that has the potential to receive similar or more traffic and ranking potential than the old page. In this case, since the old page is not ranking well, it may be better to redirect to a page that is already ranking well for similar keywords, such as your outdoor wedding packages page.
User experience: Consider the user experience when choosing the destination page. Will users find the new page relevant and useful? Will they be able to find the information they need easily?
Business goals: Consider your business goals and which page will better serve those goals. In this case, if you have a different location with a garden setting that is available for weddings, redirecting to that page may help promote that location and increase bookings there.
Based on these factors, both options you mentioned could be viable. If the outdoor wedding packages page is already ranking well and receiving traffic, redirecting the old page to that page could be a good choice. However, if you have a different location with a garden setting that is available for weddings and you want to promote that location, redirecting to that page may be a better choice.
Ultimately, you should choose the destination that aligns best with your business goals and provides the best user experience while also being relevant and having potential for traffic and ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page redirected too many times
Hello, How can we solve the following error : This page isn't working ** redirected you too many times.** It's very frustrating. I have cleared the cookies. Still, the problem persists. Thanks
Technical SEO | | Johnroger0 -
301 Redirect back to original domain
We have a site, domainA.com and we split part of the site off into it's own site a couple of years ago as domainB.com. All urls from DomainA were 301 redirected to DomainB, but with a different folder structure. For business reasons, we now shuttering domainB and rolling it back into domainA. For the 301 redirects for urls that were on the original domainA, should I overwrite them to the new folder structure directly from the original urls? In other words: 301 redirect domainA.com/oldstructure to domainA.com/newstructure rather than: Existing 301 redirect domainA.com/oldstructure to domainB.com/newstructuretopic with a new 301 redirect to domainA.com/newstructuretopictopic
Technical SEO | | ang0 -
Effect of 302 redirects from empty parent page to sub page
A client's website has links to their service pages which then redirect (302 through a php "Location:" header) to that service's first sub-page. For example, our-services/service-x redirects to our-services/service-x/about-service-x I can only think this has been done because there is no actual content for the parent page and to maintain some kind of structure for navigation and URLs. Really there's no reason why the 'about-service-x' page can't be removed and its content transferred to the main 'service-x' page. Then the redirects can be removed also - it's not how a 302 should be used for a start. I'm just wondering what kind of effect this current redirection has on SEO, as I know 302s don't pass any link juice? Thanks for your help.
Technical SEO | | driftingbass0 -
301 redirect .htaccess
Hi guys I am working on some 301 redirects on an apache webserver and I'd like a bit of assistance in trying to get a specific type result: I want all addresses from domaina.com to be redirected to domainb.com in the same structure so domaina.com/folder/file will go to domainb.com/folder/file expect for 2 folders.
Technical SEO | | seobackbone
ie: DomainA.com --> DomainB.com
except domainA.com/folder1
and domainB.com/folder2 Can someone let me know how I can pull this off?0 -
Webmaster tools doesn't pick up 301 redirect
I had a few hundred URLs that died on my site. Google Webmaster Tools notified me about the increase in 404 errors. I fixed all of them by 301 redirecting them to the most relevant page and did multiple header checks to ensure that the 301 has been implemented correctly. Now a few weeks later, Google is giving me the exact same message in Google Webmaster Tools but they are all still 301 redirected. WTF?
Technical SEO | | DROIDSTERS0 -
How can I perform this 301 redirect?
I am working on a site for a colleague and have installed wordpress on their server in the wp directory, they want the root domain redirecting to the wp directory but everything i have tried seems to throw up errors. i need sample.co.uk to redirect to sample.co.uk/wp/ no matter which html file they are trying to access on the root of the sample.co.uk site help?
Technical SEO | | GrassRootsSEO0 -
What if my host doesn't have the 301 redirect feature?
Ok, So i need to do a 301 redirect but my host doesn't have the feature with htaccess. I currently use yahoo. What are my options?
Technical SEO | | bronxpad0 -
302 Redirect of Home Page - Lost Link Juice?
I've got a new client whose site is set up to redirect the home page to another URL, like www.example.com, redirecting to www.example.com/home/, using a 302 redirect. Am I correct in assuming that links pointing directly to www.example.com are not passing their full value because it is being redirected with a 302 rather than 301? (In a nutshell, I want to make sure this resource is still accurate: http://www.seomoz.org/learn-seo/redirection)
Technical SEO | | kpclaypool0