Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are there ways to avoid false positive "soft 404s" by Google
-
Sometimes I get alerts from Google Search Console that it has detected soft 404s on different websites, and since I take great care to never have true soft 404s, they are always false positives.
Today I got one on a website that has pages promoting some events. The language on the page for one event that has sold out says that "tickets are no longer available" which seems to have tripped up Google into thinking the page is a soft 404.
It's kind of incredible to me that in the current era we're in, with things like chatGPT that Google doesn't seem to understand natural language. But that has me thinking, are there some strategies or best practices we can use in how we write copy on the page so Google doesn't flag it as soft 404? It seems like anything that could tell a user that an item isn't available could trip it up into thinking it is a 404. In the case of my page, it's actually important information we need to tell the public that an event has sold out, but to use their interest in that event to promote other events. so I don't want the page deindexed or not to rank well!
-
@IrvCo_Interactive Google's algorithms are not perfect and sometimes can misinterpret the content on a page.
In terms of strategies or best practices for writing copy on a page to avoid triggering a soft 404, one approach is to ensure that the content is unique, relevant, and provides value to the user. Make sure that the page contains substantial content that gives context and information about the event, even if it is sold out. This can include details about past events, photos, videos, or testimonials from attendees.
You can also consider using structured data markup to explicitly indicate that the event is sold out, which can help Google better understand the page's content. This can be done using the "eventStatus" property in the Schema.org markup.
Another approach is to use clear and specific language when describing the event's availability. Instead of using phrases like "no longer available," consider using language like "this event is sold out" or "tickets for this event are no longer available." This can help make it clear to both users and search engines that the page is not a soft 404.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for retiring 100s of blog posts?
Hi. I wanted to get best practices for retiring an enterprise blog with hundreds of old posts with subject matter that won't be repurposed. What would be the best course of action to retire and maintain the value of any SEO authority from those old blog pages? Is it enough to move those old posts into an archive subdirectory and Google would deprioritize those posts over time? Or would a mass redirect of old blog posts to the new blog's home page be allowed (even though the old blog post content isn't being specifically replaced)? Or would Google basically say that if there aren't 1:1 replacement URLs, that would be seen as soft-404s and treated like a 404?
White Hat / Black Hat SEO | | David_Fisher0 -
Wordpress "incoming search terms" plugin
Hello everyone! newbie to SEO and have been trying to keep everything nice and ethical but I've seen on a couple of blogs today "incoming search terms" at the bottom of the blogs, then a bullet pointed list of search terms beneath it. So I had a quick search about the use of it and noticed wordpress has a plugin that automatic ally generates these "incoming search terms". I ask is this a legitimate plugin or will this harm my blog? I assume it generally will as I can't see this being much use for the audience, rather it would be 100% for trying to lure in search engines.
Technical SEO | | acecream0 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | | Romana0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
How to block "print" pages from indexing
I have a fairly large FAQ section and every article has a "print" button. Unfortunately, this is creating a page for every article which is muddying up the index - especially on my own site using Google Custom Search. Can you recommend a way to block this from happening? Example Article: http://www.knottyboy.com/lore/idx.php/11/183/Maintenance-of-Mature-Locks-6-months-/article/How-do-I-get-sand-out-of-my-dreads.html Example "Print" page: http://www.knottyboy.com/lore/article.php?id=052&action=print
Technical SEO | | dreadmichael0 -
Should we use "and" or "&"?
Our client has an ampersand in their brand name. The logo has "&", their url is spelled out. I'm trying to get them to standardize the use of the name for directories/listings. Should we use "and" or "&"?
Technical SEO | | vernonmack0 -
Hyphenated Domain Names - "Spammy" or Not?
Some say hyphenated domain names are "spammy". I have also noticed that Moz's On Page Keyword Tool does NOT recognize keywords in a non-hyphenated domain name. So one would assume neither do the bots. I noticed obviously misleading words like car in carnival or spa in space or spatula, etc embedded in domain names and pondered the effect. I took it a step further with non-hyphenated domain names. I experimented by selecting totally random three or four letter blocks - Example: randomfactgenerator.net - rand omf act gene rator Each one of those clips returns copious results AND the On-Page Report Card does not credit the domain name as containing "random facts" as keywords**,** whereas www.business-sales-sarasota.com does get credit for "business sales sarasota" in the URL. This seems an obvious situation - unhyphenated domains can scramble the keywords and confuse the bots, as they search all possible combinations. YES - I know the content should carry it but - I do not believe domain names are irrelevant, as many say. I don't believe that hyphenated domain names are not more efficient than non hyphenated ones - as long as you don't overdo it. I have also seen where a weak site in an easy market will quickly top the list because the hyphenated domain name matches the search term - I have done it (in my pre Seo Moz days) with ft-myers-auto-air.com. I built the site in a couple of days and in a couple weeks it was on page one. Any thoughts on this?
Technical SEO | | dcmike0 -
Is "last modified" time in XML Sitemaps important?
My Tech lead is concerned that his use of a script to generate XML sitemaps for some client sites may be causing negative issues for those sites. His concern centers around the fact that the script generates a sitemap which indicates that every URL page in the site was last modified at the exact same date and time. I have never heard anything to indicate that this might be a problem, but I do know that the sitemaps I generate for other client sites can choose server response or not. What is the best way to generate the sitemap? Last mod from actual time modified, or all set at one date and time?
Technical SEO | | ShaMenz0