Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are there ways to avoid false positive "soft 404s" by Google
-
Sometimes I get alerts from Google Search Console that it has detected soft 404s on different websites, and since I take great care to never have true soft 404s, they are always false positives.
Today I got one on a website that has pages promoting some events. The language on the page for one event that has sold out says that "tickets are no longer available" which seems to have tripped up Google into thinking the page is a soft 404.
It's kind of incredible to me that in the current era we're in, with things like chatGPT that Google doesn't seem to understand natural language. But that has me thinking, are there some strategies or best practices we can use in how we write copy on the page so Google doesn't flag it as soft 404? It seems like anything that could tell a user that an item isn't available could trip it up into thinking it is a 404. In the case of my page, it's actually important information we need to tell the public that an event has sold out, but to use their interest in that event to promote other events. so I don't want the page deindexed or not to rank well!
-
@IrvCo_Interactive Google's algorithms are not perfect and sometimes can misinterpret the content on a page.
In terms of strategies or best practices for writing copy on a page to avoid triggering a soft 404, one approach is to ensure that the content is unique, relevant, and provides value to the user. Make sure that the page contains substantial content that gives context and information about the event, even if it is sold out. This can include details about past events, photos, videos, or testimonials from attendees.
You can also consider using structured data markup to explicitly indicate that the event is sold out, which can help Google better understand the page's content. This can be done using the "eventStatus" property in the Schema.org markup.
Another approach is to use clear and specific language when describing the event's availability. Instead of using phrases like "no longer available," consider using language like "this event is sold out" or "tickets for this event are no longer available." This can help make it clear to both users and search engines that the page is not a soft 404.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Showing 404 errors for product pages not in sitemap?
We have some products with url changes over the past several months. Google is showing these as having 404 errors even though they are not in sitemap (sitemap shows the correct NEW url). Is this expected? Will these errors eventually go away/stop being monitored by Google?
Technical SEO | | woshea0 -
Best practices for retiring 100s of blog posts?
Hi. I wanted to get best practices for retiring an enterprise blog with hundreds of old posts with subject matter that won't be repurposed. What would be the best course of action to retire and maintain the value of any SEO authority from those old blog pages? Is it enough to move those old posts into an archive subdirectory and Google would deprioritize those posts over time? Or would a mass redirect of old blog posts to the new blog's home page be allowed (even though the old blog post content isn't being specifically replaced)? Or would Google basically say that if there aren't 1:1 replacement URLs, that would be seen as soft-404s and treated like a 404?
White Hat / Black Hat SEO | | David_Fisher0 -
SEO advice on ecommerce url structure where categories contain "/c/"
Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
Technical SEO | | hampgunn
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a.
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
Using the word "FREE" in domain name
Hi, This may seem like a simple question but a new client of mine wishes to use a domain name with the word "free" in it. The website will offer free activity vouchers. I couldn't see this being a problem as there a lot of websites that do this although he was told it may present a problem with the search engines thinking the site was spammy. It won't be and will be offering information and vouchers on local sporting activities. I was wondering if anybody could clarify this please so I can give him a more definitive answer to his question. Thanks for your help.
Technical SEO | | malinkymedia0 -
Google is indexing my directories
I'm sure this has been asked before, but I was looking at all of Google's results for my site and I found dozens of results for directories such as: Index of /scouting/blog/wp-includes/js/swfupload/plugins Obviously I don't want those indexed. How do I prevent Google from indexing those? Also, it only seems to be doing it with Wordpress, not any of the directories on my main site. (We have a wordpress blog, which is only a portion of the site)
Technical SEO | | UnderRugSwept0 -
"nofollow pages" or "duplicate content"?
We have a huge site with lots of geographical-pages in this structure: domain.com/country/resort/hotel domain.com/country/resort/hotel/facts domain.com/country/resort/hotel/images domain.com/country/resort/hotel/excursions domain.com/country/resort/hotel/maps domain.com/country/resort/hotel/car-rental Problem is that the text on ie. /excursions is often exactly the same on .../alcudia/hotel-sea-club/excursion and .../alcudia/hotel-beach-club/excursion The two hotels offer the same excursions, and the intro text on the pages are the exact same throughout the entire site. This is also a problem on the /images and /car-rental pages. I think in most cases the only difference on these pages is the Title, description and H1. These pages do not attract a lot of visits through search-engines. But to avoid them being flagged as duplicate content (we have more than 4000 of these pages - /excursions, /maps, /car-rental, /images), do i add a nofollow-tag to these, do i block them in robots.txt or should i just leave them and live with them being flagged as duplicate content? Im waiting for our web-team to add a function to insert a geographical-name in the text, so i could add ie #HOTELNAME# in the text and thereby avoiding the duplicate text. Right now we have intros like: When you visit the hotel ... instead of: When you visit Alcudia Sea Club But untill the web-team has fixed these GEO-tags, what should i do? What would you do and why?
Technical SEO | | alsvik0 -
What is best practice for redirecting "secondary" domain names?
For sites with multiple top-level domains that have been secured for a business or organization, I'm curious as to what is considered best practice for setting up 301 redirects for secondary domains. Is it best to do the 301 redirects at the registrar level, or the hosting level? So that .net, .biz, or other secondary domains funnel visitors to the correct primary/main domain name. I'm looking for the "best practice" answer and want to avoid duplicate content problems, or penalties from the search engines. I'm not trying to game the system with dozens of domain names, simply the handful of domains that are important to the client. I've seen some registrars recommend hosting secondary domains, and doing redirects from the hosting level (and they use meta refresh for "domain forwarding," which I want to avoid). It seems rather wasteful to set up hosting for a secondary domain and then 301 each URL.
Technical SEO | | Scott-Thomas0