Bright Local - Citation Burst. Winner or Loser?
-
Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact.
Has anyone used Bright Local for Citation Burst, please let me know?
Thanks
Gary
-
Bright Local's Citation Burst Fade Haircut can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
@melindafarrel bro are tocking in Hey there! Are you looking to switch up your hairstyle? You’re in the right spot! We’re thrilled to introduce you to the exciting world of burst fade haircuts. This trendy style is all about creativity and making a statement.
-
The potential impact of Bright Local's Citation Burst campaign depends on several factors, making it difficult to definitively declare it a "winner" or "loser." Here's a breakdown of both sides:
Potential benefits:
Rapid citation growth: Citation Burst can quickly increase your local citations across prominent directories, potentially boosting your local SEO ranking and visibility.
Improved local relevance: Increased citations can signal stronger local presence to search engines, strengthening your relevance for local searches.
Time-saving: Manually building citations can be tedious and time-consuming. Citation Burst automates the process, freeing up your time for other marketing tasks.
Potential drawbacks:Quality vs. quantity: Some argue that focusing solely on citation quantity can result in low-quality, spammy citations that hurt your credibility with search engines.
Sustainability: The long-term effectiveness of Citation Burst depends on whether the acquired citations remain active and accurate. Ongoing maintenance and monitoring are crucial.
Cost-effectiveness: While convenient, Citation Burst isn't free. Weigh the cost against the potential benefits and other local SEO strategies before deciding.
Overall:The verdict on Bright Local's Citation Burst is ultimately indeterminate. It can be a valuable tool for businesses looking for a quick boost in local citations, but it's crucial to consider potential drawbacks and implement it as part of a comprehensive local SEO strategy.
Instead of focusing on winners or losers, consider evaluating Citation Burst through the lens of your specific business needs, budget, and overall SEO approach. Carefully research and compare options before making a decision.
Remember, local SEO is a long-term game, and building sustainable success requires a combination of tactics, not just a one-time citation burst.
Want to know more about my work. Visit my website of Podcast Agency UK
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. It rapidly distributes accurate business information across various online directories, potentially boosting a company's local SEO efforts. However, its effectiveness can vary based on factors like data accuracy and directory relevance. Overall, its value depends on how well it aligns with a business's specific goals and strategy for online presence and local SEO.
-
im am compelled to use brightlocal as moz local is useless to me in new zealand, I came across this discussion looking to see how trustworthy brightlocal is, seems it might the solution
-
There are more countries supported with brightlocal, eg, au and nz. Its interesting to see the differences in whats available.
-
Yes relevance is a key performance indicator.
Thanks again Tom. Your feedback on this subject has been invaluable. If you do come across any data which supports citations to SERPS, please do let me know. I very interested to know its true impact.
-
I can't give you any quantifiable data I'm afraid but all I can say is that "they work" from my experience - both for the local map/carousel listing and for the normal vertical search.
One thing that I have seen is that they are more successful when you a) make every citation exactly the same (address, number etc) and b) when you include those details on your website, preferably sitewide in a footer or header.
It's pretty much Google's way of seeing if you're a local authority - looks for your address and phone on your site, looks for that same stuff on places on yelp, yell, qype etc. The more of those citations you have, the better really.
I've yet to see citations like that have a negative effect, providing all of the sites are reputable and legit. That's why I'm slightly hesitant about some of those local/business specific directories - are some of those really "authority" websites? But for citations, it's all good and you don't really have anything to lose.
Plus you throw in the fact that some people do start their searches on some of those sites, particularly yelp, and all of a sudden having a listing there is a decent traffic channel itself. I've seen a few sites where some of the top referrers are these citation sites.
Just make sure you really are who and where you say you are. If it's virtual offices/VOIP phone numbers, you're gonna have a bad time. Wouldn't surprise me if Google can already detect these automatically.
Would make for a good case study if done en masse for sure.
-
Thanks so much for your detailed reply Tom. Unfortunately Moz is not available to the UK, yet!
I would love to dig deeper into the true impact citations have on SERPS. What are your thoughts on this?
-
Hi Gary
I think what Bright Local are looking to do here is earn you more business citations, rather than directories. It's funny, because the difference is only a subtle one, but rather than getting you on websites that are more "traditional" directories, they instead will look to get you listed on places like yelp, yell, forsquare, bing, yahoo, qype and so on.
Those kind of citations definitely do help. It does look as though Bright Local offer directory listings on moderated, niche specific and local directories, which is less of a risk (but valuable? I'm not so sure). In the package you can also hand-pick which ones you want - so you could opt out of them all if you chose to, which might not be a bad idea.
Looks like it automates/outsources what can be a pretty laborious process, so it might be worth looking into if the price is right. Bright local are a pretty reputable brand so I'd say the quality would be there.
Of course, you could build those citations yourself and good place to start is right here on Moz. Moz has the best ones by city, and best by category, while BrightLocal has an international list, as does WhiteSpark. You can probably find more by searching for "best citations for [country]".
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increasing positions in local maps
Our team is working with a small law firm and we haven’t had as much luck increasing their local visibility for those key terms that they would like to rank for: Santa Barbara accident attorney/lawyer injury attorney Santa Barbara wrongful death injury lawyers serious injury attorney Santa Barbara We’ve currently got an 87% on Moz Local, 12 5 star reviews on Google+ and are working to raise the bar, however the client is unhappy not being on the top 3 - there are also instances where firms with 0 reviews, non verified G+ pages who rank higher than them. They lost a lot of links when they moved from a large marketing firm specializing in working with attorneys to our firm, which could be a factor. Although we’re gaining ground, they are considering going back as they only want the results - and I don’t blame them. Would appreciate any tips, thoughts, or advice so we can help this client.
Local Listings | | DougHoltOnline0 -
Pictures on Google Local not ours
Hi all- We recently had some pictures show up on our local profile that are not our store. When you click on them they have links to someone's blog as well. Can someone tell me how these got here and more importantly how to get rid of them. We've looked everywhere but can't find them to get rid of. Thanks for any help! Ken
Local Listings | | CandymanKen0 -
Business Name Change and Local Listings
Hi, I'm working with a local bakery. We're going to change the name, rebuilt the site and branding, change to a new domain. My question is: Is it better to do all the local listings now, then go and update the name and website when we launch, or is it better to wait until the new site launches? Also, we're merging the catering brand into the new brand, what should I do with the old profiles from the catering business? There are 7 good reviews on various platforms (Facebook, Yelp, Google) Thanks!
Local Listings | | MichaelGregory0 -
Does submitting Citations for National website help much at all?
Curious if submitting a national website info to the top citations is helpful at all when ranking a national website?
Local Listings | | surfsup0 -
Does embedding Google map help local SEO?
Hi I am curious if adding a embedded Google map to a footer helps for Local seo? Thank you
Local Listings | | Berner1 -
Best Practices For Local SEO For A Nation Wide Property Company?
Hi There, I've recently acquired a client that sells property all over the country (South Africa). It's in their best interests to rank well for localised keywords relating to the areas they have listed properties in. eg. Property for sale in example suburb/town/province. The project has a number of challenges which I'd appreciate any suggestions for The site acts as an aggregator for numerous partner property agents and, as s such, has a lot of duplicate content on it The company only has offices in one city. It handles online bookings which it then passes to its partner agencies - this presents me with a problem of creating listings in the areas I need to rank for I cannot list the actual addresses of properties Your thoughts and advice would be seriously appreciated.
Local Listings | | KJDMedia1 -
Sponsored Listings Hurting Local SEO?
We use a service which sponsors listings on various popular directories. In turn, it changes our phone number so that I can qualify if the call is a lead or not and then charge us. Unfortunately, while this service helps exposure on those directories, the phone number as well as the website are different. How much of a problem is this for our local SEO? Other directories include Suerpages and Citysearch. -Brant
Local Listings | | BCB11210 -
Local seo yoast plug in
https://yoast.com/wordpress/local-seo/ Anyone used? Any good? I have purchased as Yoast seems to be a good all rounder. I am targetting geographical and my question is: Is there any seo benefit ?It isnt a requirement of the plug in to add a physical addess ( you can add that it isnt and put a town) I did a quick test http://www.themorrisagency.co.uk/locations/kent-band-hire/ In conjunction with an area page would Mr Google smile with glee or get his big red marker out ? Cheers as always!
Local Listings | | Agentmorris0