How to optimize landing pages for local search?
-
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
-
To optimize landing pages for local search, ensure the page includes the business name, address, and phone number (NAP) prominently. Incorporate location-specific keywords in titles, headings, and content. Utilize schema markup to provide search engines with clear information about the business's location. Include customer reviews and testimonials from local clients. Optimize meta tags with local keywords. Create unique, valuable content tailored to the local audience. Utilize Google My Business to enhance local visibility. Lastly, ensure the website is mobile-friendly for users on the go.
-
To optimize landing pages for local search, ensure the page includes the business name, address, and phone number (NAP) prominently. Incorporate location-specific keywords in titles, headings, and content. Utilize schema markup to provide search engines with clear information about the business's location. Include customer reviews and testimonials from local clients. Optimize meta tags with local keywords. Create unique, valuable content tailored to the local audience. Utilize Google My Business to enhance local visibility. Lastly, ensure the website is mobile-friendly for users on the go.
-
we think that the seo agency that you hire, to get that page higher on Google, the onsite SEO needs to be good, plus build a lot of quality backlinks to that page or blog post.
-
Hi, this is a really good question, we would recommend building quality do-follow and no-follow backlinks, as well as quality business citations NAP, and also, on the page, make sure the text is all written in a white hat way, so its well written, and shoppers will find the information useful. this is how we got our garden room company Bristol, on page one of Google.
-
We are improving the local SEO for our fencing company in Wales- we do this by building business citations, and creating a main page for each city, such as for Newport and Cardiff Fencing.
-
@seocontent171 said in How to optimize landing pages for local search?:
Amazing information. I really enjoyed reading this thread and discussion by the people. As someone who is involved in this for many years, I would like to refer Ochre Clothing. It's not only focused on discussing the topic inside out but also "Benefits". Hope everybody enjoys reading the blog.
Amazing knowledge. I had a great time reading this post and everyone's discussion. Having worked in this field for a long time, I highly recommend Ochre Clothing. In addition to going into the subject in-depth, it also addresses "Benefits". I hope the blog is enjoyable to all of you.
-
Optimizing landing pages for local search involves several key strategies to ensure that your pages rank well for relevant local queries. Here's a step-by-step guide to optimizing landing pages for local search:
Keyword Research:
Identify relevant keywords with local intent that potential customers might use to find businesses like yours in the area.
Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to research local keywords and their search volume.
Optimize On-Page Elements:Include the target keyword in the page title, meta description, headings (H1, H2, etc.), and URL.
Incorporate the target location(s) naturally throughout the content, including in headings, paragraphs, and image alt tags.
Ensure that your landing page provides valuable and relevant information to visitors, including your business's address, phone number, and hours of operation.
Create Unique and High-Quality Content:Develop unique and informative content that addresses the needs and interests of your local audience.
Consider creating location-specific content such as local guides, customer testimonials from the area, or blog posts about local events or news.
Optimize Google My Business (GMB) Listing:Claim and verify your Google My Business listing if you haven't already done so.
Ensure that your GMB profile is complete and accurate, including business name, address, phone number, website URL, categories, and business hours.
Encourage customers to leave reviews on your GMB listing, as positive reviews can improve your local search rankings.
Local Structured Data Markup:Use schema markup to provide search engines with additional information about your business, such as your address, phone number, business hours, and customer reviews.
Implement local business schema markup on your landing pages to enhance visibility in local search results.
Optimize for Mobile:Ensure that your landing pages are mobile-friendly and provide a seamless user experience across all devices.
Optimize page speed and load times to improve mobile performance and user satisfaction.
Build Local Citations:Ensure that your business information (name, address, phone number) is consistent and accurate across all online directories, citation sites, and social media platforms.
Seek out opportunities to get listed on local business directories, industry-specific directories, and local Chamber of Commerce websites.
Local Link Building:Earn backlinks from local websites, blogs, newspapers, and community organizations to increase your site's authority and relevance in local search.
Participate in local events, sponsorships, or partnerships to generate local backlinks and improve your local SEO presence.
By implementing these strategies, you can optimize your landing pages for local search and improve your visibility in local search engine results pages (SERPs), driving more traffic and leads to your business. -
so, we would recommend also writing quality blog posts, and internally linking to the landing page, in order to improve the local seo.
-
Amazing information. I really enjoyed reading this thread and discussion by the people. As someone who is involved in this for many years, I would like to refer Ochre Clothing. It's not only focused on discussing the topic inside out but also "Benefits". Hope everybody enjoys reading the blog.
-
Optimizing landing pages for local search involves tailoring your content to target local audiences and improve visibility in local search results. Here are some strategies to optimize your landing pages:
-
Local Keywords: Use relevant local keywords throughout your content, including in headings, meta descriptions, title tags, and body text. Include location-specific terms that your local audience might use in searches.
-
Google My Business: Ensure your business is listed and verified on Google My Business. Keep the information accurate and consistent across all platforms, including your website's landing pages.
-
Local Content: Create content that's specific to your area. Feature local events, news, or stories related to your business and community. This helps in engaging local audiences and improving relevance for local searches.
-
NAP Consistency: Ensure consistency in your business name, address, and phone number (NAP) across your website, directories, and listings. This consistency strengthens your local search presence.
-
Location-Specific Landing Pages: If your business operates in multiple locations, create separate landing pages for each area. Optimize these pages with location-specific information and keywords.
-
Customer Reviews: Encourage and manage customer reviews on platforms like Google, Yelp, or industry-specific directories. Positive reviews can boost local search visibility.
-
Mobile Optimization: Ensure your landing pages are mobile-friendly since many local searches are conducted on mobile devices.
-
Schema Markup: Implement local business schema markup on your website. This helps search engines understand your business details and can improve visibility in local search results.
-
Local Link Building: Build relationships with local businesses or organizations and seek opportunities for local backlinks. This can improve your website's authority for local searches.
-
Track and Analyze: Use tools like Google Analytics and Google Search Console to monitor local search performance. Track keyword rankings, traffic, and user behavior on your landing pages to refine your strategies.
By incorporating these strategies into your landing page optimization efforts, you can improve your visibility in local searches and better connect with your local audience.
-
-
To increase more traffic from local search, businesses should optimize their landing pages by focusing on relevance, trust signals, and easy access to contact information. Reliable digital marketing services for small businesses can help create customized landing pages that match the searcher's query and include schema markup for better SERP visibility. The pages should quickly communicate what makes the business unique, feature logos of relevant associations, showcase positive Google reviews and make phone numbers, location info and email signup forms easy to access. Well-designed calls-to-action can further guide the visitor to convert. With these best practices, landing pages can effectively influence the searcher’s perception of the business as a preferred local option for the products or services they offer. This not only leads to more conversions but also improves click-through rates from the SERPs, benefiting future rankings.
-
To optimize landing pages for local search, consider the following strategies:
-
Title Tag and Meta Description:
- Include the target city and relevant keywords in the title tag and meta description.
- For example: "Top Plumbers in Chicago - Find the Best Plumbing Services in the Windy City."
-
URL Structure:
- Use a clear and concise URL structure that includes the city and business type.
- For example:
yoursite.com/chicago-plumbers
.
-
Header Tags:
- Incorporate the city and business type in header tags (H1, H2) on the page.
-
Content Optimization:
- Create high-quality, relevant content that mentions the city and services.
- Include local testimonials, case studies, and examples.
-
Local Schema Markup:
- Implement local business schema markup to provide search engines with specific information about your business, including location details.
-
NAP Citations:
- Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms, directories, and your website.
-
Google My Business (GMB) Optimization:
- Claim and optimize your Google My Business listing, ensuring accurate business information and selecting the correct category.
-
Local Backlinks:
- Acquire backlinks from local businesses, organizations, and directories to establish local relevance.
-
Geotagged Images:
- Use geotagged images on your landing page to provide location signals to search engines.
-
Mobile Optimization:
- Optimize your landing page for mobile devices, as many local searches happen on smartphones.
-
Local Keywords:
- Use location-specific keywords naturally in your content, headings, and meta tags.
-
User Reviews and Ratings:
- Encourage and respond to user reviews on platforms like Yelp and Google, as they can influence local search rankings.
-
-
Some of the best practices for optimizing landing pages for local search are:
-
Create unique and helpful content for each location page that provides relevant information about your business, products, services, and area. Avoid duplicate content and keyword stuffing.
-
Include the target keyword and location in the page URL, title tag, meta description, and H1 tag. Use variations and synonyms of the keyword throughout the content.
-
Add relevant images, videos, and other media to your landing pages and optimize them with alt text, captions, and file names that include the keyword and location.
-
Include your business name, address, phone number, and hours of operation (NAP) on each landing page and make sure they are consistent with your Google
Business Profile and other online directories. -
Embed a Google Map and your Google reviews on your landing pages to show your location and social proof.
-
Use Local Business Schema markup to provide structured data about your business to Google and other search engines.
-
Make sure your landing pages are mobile-friendly, fast-loading, and easy to navigate.
If you can’t optimize your landing pages for local search on your own, you may want to consider hiring a Local SEO agency that can help you with this task.
-
-
Some of the best practices for optimizing landing pages for local search are:
-
Create unique and helpful content for each location page that provides relevant information about your business, products, services, and area. Avoid duplicate content and keyword stuffing.
-
Include the target keyword and location in the page URL, title tag, meta description, and H1 tag. Use variations and synonyms of the keyword throughout the content.
-
Add relevant images, videos, and other media to your landing pages and optimize them with alt text, captions, and file names that include the keyword and location.
-
Include your business name, address, phone number, and hours of operation (NAP) on each landing page and make sure they are consistent with your Google Business Profile and other online directories.
-
Embed a Google Map and your Google reviews on your landing pages to show your location and social proof.
-
Use Local Business Schema markup to provide structured data about your business to Google and other search engines.
-
Make sure your landing pages are mobile-friendly, fast-loading, and easy to navigate.
If you can’t optimize your landing pages for local search on your own, you may want to consider hiring an SEO agency that can help you with this task.
-
-
Optimizing landing pages for local search is crucial for businesses targeting a specific geographic area. Here are some strategies to enhance the performance of your landing pages for local search:
Local Keyword Optimization:
Incorporate local keywords naturally into your page content, headings, meta titles, and meta descriptions.
Focus on long-tail keywords that include location-specific terms (e.g., "best pizza in [city]").
Google My Business (GMB) Optimization:Claim and optimize your Google My Business listing with accurate business information, including your name, address, phone number, business hours, and website URL.
Encourage customers to leave reviews on your GMB page.
Location-Specific Content:Create content that is relevant to your local audience, such as blog posts, articles, or guides about local events, news, or industry trends.
Mobile Optimization:Ensure that your landing pages are mobile-friendly, as many users perform local searches on mobile devices.
Optimize page load times for a better mobile user experience.
Local Business Schema Markup:Implement local business schema markup to provide search engines with structured data about your business, including your address, phone number, business hours, and more.
Local Link Building:Build local citations by getting your business listed on local directories, industry-specific websites, and community pages.
Seek backlinks from local businesses, organizations, and news sources.
Localized Content and Landing Pages:Create landing pages specific to different locations you serve.
Customize content to address the needs and interests of your local audience.
NAP Consistency:Ensure that your business's name, address, and phone number (NAP) are consistent across all online platforms, directories, and your website.
Local Social Media Presence:Be active on local social media platforms, engaging with the local community and sharing content related to your business and area.
Local SEO Audits:Regularly audit your local SEO efforts using tools like Google Analytics and Google Search Console to identify areas for improvement.
Google Maps Integration:Embed Google Maps on your landing pages to help visitors find your location easily.
Promotions and Specials:Promote local deals, discounts, or events on your landing pages to attract local customers.
By implementing these strategies, you can enhance the visibility of your landing pages in local search results and attract more relevant traffic to your business. -
To optimize landing pages for local search:
Keyword Optimization: Include local keywords in your content, meta tags, and headings.
Google My Business: Claim and optimize your Google My Business listing.
NAP Consistency: Ensure Name, Address, and Phone number consistency across the web.
Local Content: Create content relevant to the local area.
Mobile Optimization: Ensure your page is mobile-friendly.
Local Backlinks: Build local backlinks from reputable sources.
Customer Reviews: Encourage and showcase positive reviews.
Local Schema Markup: Implement schema markup for local businesses.
Local Citations: Get listed in local directories and review sites.
Page Speed: Optimize your landing page for fast loading.
By following these steps, your landing page will be more visible in local search results. -
Thanks for advices!
-
Local search is an essential part of any online marketing strategy, and optimizing your landing pages for local search is crucial for attracting local customers. Here are some key steps to optimize your landing pages for local search:
- Target Local Keywords:
Use relevant local keywords throughout your landing page content, including your title tags, meta descriptions, and header tags.
Incorporate local keywords naturally into your page's copy.
Use location-specific keywords in your image alt tags.
2. Claim and Optimize Your Google My Business Profile:Create and verify your Google My Business (GMB) listing if you haven't already.
Ensure your GMB profile is complete and up-to-date, including your business name, address, phone number, website, and business hours.
Encourage customers to leave reviews on your GMB listing.
3. Build Local Backlinks:Get backlinks from local websites and directories, such as local chambers of commerce, community websites, and industry-specific publications.
Participate in local events and sponsor local organizations to build relationships and potentially earn backlinks.
4. Optimize for Mobile Devices:Ensure your landing pages are mobile-friendly and load quickly on mobile devices.
Use a responsive design that adapts to different screen sizes.
Make sure your landing pages are easy to navigate on mobile devices.
5. Use Local Images and Videos:Include images and videos that showcase your local business and its surroundings.
Use images of local landmarks, team members, and customers to create a sense of connection with the community.
6. Include Clear Contact Information:Provide your complete business address, phone number, and email address prominently on your landing page.
Make it easy for visitors to contact you by including a contact form or chat widget.
7. Encourage Local Reviews:Ask satisfied customers to leave reviews on your landing page, Google My Business listing, and other relevant platforms.
Respond to reviews, both positive and negative, to demonstrate your commitment to customer satisfaction.
8. Monitor and Analyze Performance:Use analytics tools to track your landing page traffic and conversions from local searches.
Identify areas for improvement based on your analytics data.
Regularly update your landing pages to keep them fresh and relevant. -
Simply put, local SEO landing pages are web pages you customize and optimize to promote visibility in a targeted locality. This type of web page indicates your physical presence, the services you offer, and the regions you serve to potential customers and Google.
For More Reach Us At:
Cosmetic Surgeon In Bangalore | Best Plastic Surgeon In Bangalore | Cosmetic Surgeon In Hyderabad | Best Plastic Surgeon In Hyderabad | Rhinoplasty Surgery In Hyderabad | Liposuction Surgery In Bangalore | Mommy Makeover Surgery In Hyderabad | Hymenoplasty In Hyderabad | Labiaplasty Surgery in Bangalore | Gynecomastia surgery In Bangalore | Blepharoplasty Surgery In Bangalore
-
I am attempting to grasp the process of optimizing landing pages for local search. For instance, when someone in Chicago searches for a service like "plumber," platforms like Yelp display pages such as "Top 10 Plumbers in Chicago." I'm puzzled about how these pages are created without apparent geographic or business type indicators in the content or metadata. What optimizations are being implemented to make Google recognize that these pages are specific to a particular city and type of business?business
-
To optimize landing pages for local search: use local keywords, maintain NAP consistency, and encourage reviews.
-
Thanks for the information.
-
Optimizing your landing pages for local search is a critical strategy for businesses looking to connect with nearby customers. To achieve this, start with thorough keyword research. Identify the local search terms your potential customers are using and seamlessly incorporate them into your landing page content, headings, and meta tags. Consistency is key, so ensure that your business's name, address, and phone number (NAP) are accurate and uniform across your website, Google My Business, and online directories. Additionally, claim and optimize your Google My Business listing, providing detailed and up-to-date information. Don't forget to employ schema markup to give search engines a clear understanding of your business's key details, such as operating hours and reviews. Optimize for mobile devices, as many local searches occur on smartphones. Speed up your landing page's loading times, enhance UX, and build local backlinks for a robust online presence. Offer localized content, incorporate testimonials, and continuously monitor and refine your strategy. These efforts will help your landing pages rank higher in local searches and attract more nearby customers.
-
To optimize a directory that lists businesses in different cities, you can follow these steps:
-
Create unique landing pages for each city. This will allow you to target your content and keywords to the specific city that users are searching for. For example, you could create a landing page for "plumbers in Chicago" and a separate landing page for "plumbers in New York City."
-
Use relevant keywords throughout your landing pages. This includes your title tags, meta descriptions, header tags, and body content. Make sure to include both general keywords (e.g., "plumber") and more specific keywords (e.g., "emergency plumbing repairs in Chicago").
-
Build backlinks to your landing pages. Backlinks are links from other websites to your own. The more backlinks you have, the higher your website will rank in search engine results pages (SERPs). You can build backlinks by submitting your directory to relevant directories, guest blogging on other websites, and creating high-quality content that other websites will want to link to.
-
Optimize your Google My Business listings for each city. Google My Business is a free tool that allows businesses to list their information on Google Maps and in Google search results. Make sure to create a Google My Business profile for each of your city landing pages and include all of the relevant information, such as your business name, address, phone number, and website address.
[Read the Detail Article here :- How to Optimize a Business Directory for Multiple Cities]
Optimizing a business directory for multiple cities is essential for attracting traffic from all over the world. By creating unique landing pages for each city, using relevant keywords, building backlinks, optimizing Google My Business listings, and promoting your directory, you can make your directory more visible to search engines and potential customers alike. For high traffic and low competition, focus on long-tail keywords, create high-quality content, and promote your directory to the right audience.
𝐖𝐚𝐫𝐦 𝐑𝐞𝐠𝐚𝐫𝐝𝐬
Rahul Gupta (Digital Marketing Consultant)
Suvidit Academy - Digital Marketing Course & Training Institute -
-
To optimize landing pages for local search, follow these strategies:
-
Keyword Research:
- Research and identify relevant local keywords for your business to incorporate into your landing page content.
-
On-Page SEO:
- Naturally integrate local keywords into your page title, headings, and content.
- Use schema markup to provide structured data about your business, including your name, address, phone number (NAP), business hours, and reviews.
-
Location Information:
- Ensure consistent and prominent placement of NAP information on your landing pages. Consider using Google Maps embed.
- Create a dedicated "Contact Us" page with detailed location information and link it from your landing pages.
-
Mobile Optimization:
- Ensure that your landing pages are mobile-friendly and load quickly, as local searches are often conducted on mobile devices.
-
Google My Business (GMB):
- Claim and optimize your Google My Business listing with accurate details, business categories, photos, and hours of operation.
- Encourage customers to leave reviews on your GMB listing.
-
Local Content:
- Develop content tailored to your local audience's interests and needs, such as blog posts or articles related to your area.
-
Backlinks and Citations:
- Build high-quality backlinks from local websites, directories, and industry-specific sources.
- Ensure consistent business information across online directories and social media profiles.
-
User Reviews:
- Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook.
- Respond to reviews to demonstrate your engagement with the local community.
-
Social Signals:
- Maintain an active presence on social media platforms and engage with the local community.
- Share local events, promotions, and news to boost your online visibility.
-
Local Structured Data:
- Utilize structured data markup for local businesses, like LocalBusiness schema, to provide search engines with more business information.
-
Local Link Building:
- Seek opportunities to acquire backlinks from local businesses and organizations to enhance your local search ranking.
-
Analytics and Monitoring:
- Use tools like Google Analytics and Google Search Console to monitor landing page performance, track local traffic, click-through rates, and other essential metrics. for example we have used Jujutsu Kaisen to find how many visitors come from different counteries and how they interact with the website to better server their needs.
-
Geotargeted Ads:
- Consider running geotargeted online advertising campaigns with platforms like Google Ads to increase local visibility.
Remember that local search optimization requires ongoing effort. Regularly update your landing pages, maintain accurate business information, and adapt to changes in search algorithms and user behavior for sustained success.
-
-
@educationedge012 Thanks, I should have made it clear that I'm not asking about how to optimize a site for a local business or even a business with multiple locations. I need to optimize a directory that lists businesses in different cities, so something like Yelp where if someone in Chicago searches "plumber" they get the aggregate landing page for plumbers in Chicago and people in other cities searching for "plumber" get the landing page for their city.
-
Optimizing landing pages for local search involves:
-
Keyword Research: Use local keywords relevant to your business and area.
-
Content Optimization: Create high-quality, localized content.
-
Meta Tags: Optimize meta titles and descriptions with local keywords.
-
Google My Business: Set up and verify your GMB listing.
-
NAP Consistency: Ensure Name, Address, and Phone number are consistent.
-
Mobile Optimization: Make sure your page is mobile-friendly.
-
Local Backlinks: Build local backlinks from reputable sources.
-
Reviews and Ratings: Encourage positive reviews from local customers.
-
Schema Markup: Implement schema to provide structured data.
-
Local On-Page SEO: Include your location in headers, footers, and content.
-
-
To optimize landing pages for local search:
Keyword Optimization: Include local keywords in your content, meta tags, and headings.
Google My Business: Claim and optimize your Google My Business listing.
NAP Consistency: Ensure Name, Address, and Phone number consistency across the web.
Local Content: Create content relevant to the local area.
Mobile Optimization: Ensure your page is mobile-friendly.
Local Backlinks: Build local backlinks from reputable sources.
Customer Reviews: Encourage and showcase positive reviews.
Local Schema Markup: Implement schema markup for local businesses.
Local Citations: Get listed in local directories and review sites.
Page Speed: Optimize your landing page for fast loading.
By following these steps, your landing page will be more visible in local search results. -
@Tourizee Hi there, it's always tricky to out compete high authority domains like Yelp. But there are some basic rules you can follow to improve your chances, like listing your store locations and making sure your Google business Profile ( GBP) links to your landing page targeting that city.
Amanda Jordan has some great videos on optimizing local landing pages
https://moz.com/blog/create-local-landing-pages-whiteboard-friday
https://www.youtube.com/watch?v=ibdAegmk57QI think the most important thing here is for you to give yourself a crash course in Local SEO. This is a good place to start: https://moz.com/learn/local
I hope this helps!
-
To optimize landing pages for local search, follow these key steps:
Keyword Research: Identify relevant local keywords and phrases that potential customers might use to find your business. This could include location-specific terms like city names or neighbourhoods.
(Canada PR)
On-Page SEO: Incorporate local keywords naturally into your landing page's title, headings, content, and meta tags. Ensure your NAP (Name, Address, Phone number) is consistent and prominently displayed.
(PMP Exam Prep)
High-Quality Content: Create informative, engaging, and relevant content that addresses local needs and concerns. This can include local news, events, and customer reviews.
(Study abroad)
Mobile Optimization: Ensure your landing page is mobile-friendly, as many local searches happen on mobile devices.Google My Business: Claim and optimize your Google My Business listing with accurate information, images, and reviews. This helps improve local search rankings.
Local Backlinks: Build high-quality local backlinks from reputable local businesses, directories, and organizations. This can boost your site's local authority.
(Best Course to Study In Canada for PR)
Schema Markup: Use schema markup to provide search engines with structured data about your business, including location details, opening hours, and reviews.Customer Reviews: Encourage customers to leave reviews on platforms like Google, Yelp, and Facebook. Positive reviews can enhance your local search presence.
Local Structured Data: Implement structured data for local businesses to help search engines understand your content and improve visibility in local search results.
Local Citations: Ensure your business information is consistent and accurate across various online directories and review sites.
Page Speed Optimization: Optimize page load times for a better user experience, which can indirectly boost your local search rankings.
Local Ad Campaigns: Consider using local online advertising campaigns through Google Ads or social media to target local customers specifically.
By following these steps, you can significantly improve your landing page's visibility in local search results and attract more local customers to your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Think the Distance Algorithm Has Less Weight for Local Service Related Businesses?
Hey guys, I wish Rand could answer this question, because I know he figured all of this out, or has at least thought about it at least once. Basically, I want to understand exactly how the local algorithms work. Do you think the Distance algorithm works differently for service related businesses that don't offer services directly to your car, or other moveable assets? (motorcycles, lawnmowers, small engines) For example, construction companies. We all know how boring their offices are. No one wants to go to one unless there has been a problem or to pay a bill, say at Trugreen or something. They don't sell products, and who wants to go to some construction company that will likely just be a receptionist and maybe a field manager on his lunch break with some field reps rotating in and out during the day getting new leads and entering sales? That's uncomfortable. Why not just call them? So, do you think Google's local algorithms know that and put less weight on businesses that fall into that category? Car shops, small engine repair, and say shoe repair shops are different because you have to bring them something to fix. Stores that sell products are different because you have to go shopping and pay them to take the products home. But remodeling companies, marketing agencies, etc. probably don't get a lot of foot traffic. (And it's because we know we can handle it on a phone call.)
Local SEO | | everysecond0 -
Unsolved Our SEO agency has substantially moved back within Google’s SERP’s, but we can't figure out why.
We have followed the guidance of [Google EEAT] and Google’s Webmaster Guidelines. However, our [Cardiff SEO company] has moved back substantially in the SERPs; the links and content marketing are good, yet we substantially back on Google’s SERPS by over 30 places and we have no clue why. We don’t know why; we are an SEO agency with over ten years of SEO experience, we never have had this happen to us, and can't figure out why our business has moved back to Google. If there are any SEO experts here, we would appreciate your help. We called Walsh and Partners, we are a white hat seo company based in Cardiff, South Wales, any help we would be so grateful.
Moz Local | | sarahwalsh0 -
Unsolved How do you use placeholders in Moz Local Descriptions?
I noticed you can use placeholders in your business descriptions in MOZ Local such as |city|, |name|, etc. How do you effectively use these and how do they work on the directories? Thanks!
Moz Local | | jettapro0 -
Unsolved GMB along with Company Name & URL Change
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page. I am looking for ideas on how to minizine the huge SEO losses we will have soon. I plan to focus on local SEO starting with GMB. Any other tips or direction?
Moz Local | | jgoethert1 -
Unsolved Are my local pages watering down my website?
We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?
SEO Tactics | | blitzna1010 -
Two websites or a sub domain or sub page?
Hi, Our company has three branches in Canada and opening a 4th in the United States soon. Our target market strategy will differ in the States and I would like to know your opinion if we should launch a second site under a slightly different brand or not. I don’t want to do anything that could negatively impact our site’s current organic ranks. I feel I have to give some history on our company so you understand the dilemma. It is a little complicated. So, in Canada, we rent large generators and all the equipment needed to distribute and transform that power. We don’t own the generators. We re-rent generators (broker) from our partners. What we own is all the distribution equipment that typically accompanies a generator rental. We make money on the generator also, but the real money is in the distribution portion. In terms of messaging, our current site is tuned to target the end-user, the same market that our re-rent partners target. As a result, our re-rent partners and our company will bid on the same project in many occurrences. Our strategy in the United States is to primarily target the re-rent market. That is a very small segment in comparison to the end-user. From a marketing perspective, all that is really needed to target that group is an outside sales team. There are maybe 40 re-rent partners we will target in our first U.S. GEO… Texas. In the States, we will not rent generators. We will not run ad campaigns that bid on any generator rental type terms. We will not offer the same level of turn-key solutions we offer in Canada. All of the equipment we manufacture will be very generic in appearance, think Acme. Branding will look completely different than what we have up in Canada. We want the re-rent companies we target in the States to feel comfortable we are there to support them not compete against them. Regarding website strategy, I see three options: 1. We create a sub domain or sub page of www.trinitypower.com that explains the services we offer in the States. This for me is the safest solution. 2. We launch a second domain www.trinitypowerrentals.com that has similar content in-terms of the type of equipment we rent, but speaks directly to re-rent partners. That may not be enough of a differentiator though and I fear two sites owned by the same company with similar content will have negative SEO implications, if not right away, a year down the road. 3. We launch a new website under a completely different company name. This still carries some risk as I understand it, even if we have different phone numbers, company registration info, etc…
Local SEO | | TrinityPower
Would love to know your thoughts. Thanks everyone. J0 -
Home page with no content
Hi, I just want to know if there are any impact on seo ranking if my home page has no or less content, for example I only have a slider with my logo, slogan, navigation and my company info schema? Advance thanks for the help!
Local SEO | | bchilders220 -
Local Search Question re Bulk Upload Feed
What option is best for a Bulk Upload Feed? A. Should this be done in the same Google account where we run our Adwords campaign or B. Should we use our Google account that has the Google Webmaster access? Thank you
Local SEO | | CeeC-Blogger0