Keyword Ranking Report is Different than Real Result on Google
-
Hi Guys,
I am getting MOZ reports on a few keywords and that is good But when My client search for the same keywords he doesn't get the same rank, not even on that page.Let me explain in more details:
I have a keyword that shows on rank #5 in Google Mobile for a Local location for the current week. The client is from the same location as well. But when client search for that keyword from his mobile he doesn't get the keyword listed on that page, not even on other pages. I checked with other online keyword rank checker tool and all are showing the result similar to the Moz ranking report. It's really frustrating for my client.Google analytics shows that mobile users and organic reach are increasing so I am sure MOZ and other tools are showing us correct result.
What could be the possible reason that he is not getting the same result as showing by MOZ?
I am not from his location so how can I check the keyword result for the selected city using MOZ that is accurate?
Any help would be highly appreciated.
Please help.
Thanks
-
@sarahwalsh yes i have seen while this core update that https://fifamobilefc.com/ was out of research but tools were showing some traffic.
-
Keyword ranking report might be different than real because of several reasons like personalized search results, location-based differences, and fluctuating search algorithms.
While doing keyword research always clear your cache, use incognito mode, and ensure consistent location settings when verifying keyword rankings -
Bonjour
Je trouve que google est la base organique la plus fondamentale je n'ai aucune comparaison en matière de vérification de rapport de classement de mots clés
Merci -
how to know which ranking is accurate?
-
@sarahwalsh how to know which data is most accurate
-
Sometimes, your SEO data can differ between the different SEO tools during an algorithm update.
-
Hey! Dave from the Help Team here,
Most discrepancies in keyword rankings are caused by the way Moz is querying Google and other search engines. Our process completely strips personalization from the query. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results.
One of the SEO experts in our community offered a really great explanation of this difference here.
If you are seeing some big discrepancies that don't seem to make sense to you, please shoot us an email at help@moz.com with some examples, we would be happy to take a look for you!
thanks
-
Thanks NgEF for your quick response. I've advised him to clean the cache and see the rankings in Incognito mode and with location set to local. I hope it will help him to get the exact ranking that MOZ is showig to us.
THanks
-
Hi KanikaG,
The difference in rankings can be due to several different reasons. Moz's crawlers are pretty accurate in my experience but I've usually got to make sure that the settings are correct.
How is your client checking the rankings? If the client is simply opening up a browser tab and Googling the keywords for example. they might get an inaccurate ranking, especially if they've visited competing sites before. The reason for this is simply their search/browser history. If they visited a site before, even more so if they searched for a keyword then clicked into the competing site. The best way to get a 'clean' read on the rankings is to simply open up an incognito window (if they're using Chrome), or a new private window (for Firefox). That way, their cookies/browsing history/previous queries don't influence what they are seeing in the search result pages.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl report shows that it gets 4xx errors for pages that work fine. Why?
On the crawl report it has all these "Critical Crawler Issues". They all say "4xx Error", yet when i click on the link from the crawler report, it goes to a perfectly functioning page, not a 404 page or anything. If i click in it actually says it's a 403 error. It's all for pages generated by the IDX solution for our real estate website. Is Moz broken or am i missing something? Here are a couple examples: <dl class="crawl-page-details-list"> <dd class="crawl-page-details-list-emphasis">https://teamvivi.com/homes-for-sale-map-search/</dd> <dd class="crawl-page-details-list-emphasis"> <dl class="crawl-page-details-list"> <dd class="crawl-page-details-list-emphasis">https://teamvivi.com/email-alerts/</dd> </dl> </dd> </dl>
Moz Bar | | TeamViviRealEstate0 -
Is there any way to automatically filter negative keywords out of Keyword Explorer results?
I use Keyword Explorer a LOT for fleshing out new campaigns. However, the results I get frequently contain queries with words that are in my negative keyword lists. Today, I solve this with export and some Excel wizardry but keep thinking how convenient it would be if there was a way to provide a list upfront of negative keywords and get pre-scrubbed results. Does this exist? If not, how can I escalate this as a feature request? 🙂
Moz Bar | | ngowdy1 -
Why is Volume Data Vastly Different in Keyword Explorer Lists than Manual Search?
I have created a number of lists in the new Keyword Explorer tool, and finally had a chance to put them into my company documents. I noticed a drop in some keywords which I assumed (rightly so) was incorrect. For example, in my "list" I have the keyword mixed media. When I export the CSV it shows a volume range of 0-10. If I type just that keyword into the explorer I get a range of 4.3k-6.5k for mixed media, which is where I would expect it to be. (https://moz.com/explorer/overview?locale=en-US&q=mixed+media) This issue happened to about a dozen keywords at least in my list, and most of them are that major of a difference. Any idea what is going on here?
Moz Bar | | M_D_Golden_Peak0 -
Understanding Keyword Explorer SERP Analysis
Hi Guys Based on the attached SERP analysis provided by Keyword Explorer, the term 'silver jewelry' appears to have a lot of potential; it has good search volume, high opportunity and potential scores; however when you look at the metrics associated with the top 3 competing sites, and the fact page 1 is dominated by major brands with equally good metrics, then a difficulty score of 26, meaning easy; seems a bit unrealistic. I would like to hear what others have to say, or am I missing something here. Regards Peter H96KVmH
Moz Bar | | SilverStar10 -
Keyword Explorer is Now Live; Ask Me Anything About It!
Howdy gang - as you probably saw, we launched our biggest new tool in Pro in many years today: https://moz.com/explorer If you're a Moz Pro subscriber, you've already got access. We went ahead and gave folks who were at $99/month before today 300 queries/month. If you're signing up new, $99/month doesn't have KW Explorer access, but the other levels - at $149/month and above, do (5,000+ queries/month). You can read the blog post here for lots of details, but if you have questions or product suggestions, please don't hesitate to ask!
Moz Bar | | randfish14 -
Did Moz recently change how it calculates keyword difficulty?
Did the keyword tool recently change? What is Grepwords? Why do all my long-tail phrases show as "not available?" Just wondering...
Moz Bar | | amandasnowden0 -
Track ranking history
I'm trying to find out how a keyword phrase ranked over time. I remember how to do it on the old Moz platform, but do not see it in the new platform. I've checked the help files and forums and the information seems outdated because it mentions to click on a link that is not there. Michael
Moz Bar | | Michael_Rock0 -
Reporting for a US subfolder: New campaign or just add US kw & engines to existing
Hi My UK based client is about to target the USA via a domain.com/US/ subfolder For reporting purposes do you (either Moz staff or Mozzers with experience or pref both) recommend setting up a new campaign or simply adding US engines and KW to existing campaign ? In regard to all other reporting options as well so not just keyword rankings All Best Dan
Moz Bar | | Dan-Lawrence0