Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why did my Domain Authority drop?
-
I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?
Thank you.
-
Hi,
A drop in Domain Authority (DA) can occur for several reasons, including:Backlink Loss: If you lost important backlinks or had toxic links removed, it can impact your DA.
Increased Competition: If competitors improve their SEO efforts, your relative authority may decrease.
Algorithm Changes: Search engines often update their algorithms, which can affect how DA is calculated.
Content Issues: Low-quality or thin content can lead to a decrease in authority as search engines prioritize high-quality, relevant content.
To address the drop, consider analyzing your backlink profile, enhancing content quality, and improving overall SEO strategies. -
Hi,
A drop in Domain Authority (DA) can occur for several reasons, including:Backlink Loss: If you lost important backlinks or had toxic links removed, it can impact your DA.
Increased Competition: If competitors improve their SEO efforts, your relative authority may decrease.
Algorithm Changes: Search engines often update their algorithms, which can affect how DA is calculated.
Content Issues: Low-quality or thin content can lead to a decrease in authority as search engines prioritize high-quality, relevant content.
To address the drop, consider analyzing your backlink profile, enhancing content quality, and improving overall SEO strategies. -
Hi anyone got the reasonable answer?
the da of my website fell today, i kept making good content, i just made 3 backlinks recently, could that be the reason? -
Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages.
Score Range: DA is scored on a scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well.
website :- Mr khan Mobiles -
Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages.
Score Range: DA is scored on a scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well.
website :- Mr khan Mobiles -
Don't panic, MizbaCMU! Domain Authority can fluctuate. Did you see a change in the quality of your backlinks? Low-quality ones can hurt your score. Keep building good ones!
-
@Digitalwebkrida hanks for the info! I'll focus on getting high-quality backlinks and keep producing great content. Hopefully, my DA score will bounce back soon.
-
provide valuable and promised content to the user. Make a strong off page profile and optimize your website. your authority will boost up.
-
@MizbaCMU said in Why did my Domain Authority drop?:
I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?
If your domain authority (DA) dropped after building a lot of backlinks, it could be due to a few reasons. Maybe some of the new backlinks are from low-quality or spammy sites, which can hurt your DA. Also, search engines and tools like Moz might update their algorithms or recalibrate their metrics, affecting your DA. Make sure your backlinks come from reputable sources and check if there are any recent changes in how DA is calculated. If things still seem off, reaching out to SEO experts or the tool’s support might help clear things up.
-
This happens for lots of reasons:
-
Loss of Quality Backlinks
-
Linking from Low-Quality or Spammy Sites:
-
Content Issues
-
Technical SEO Issues
-
Algorithm Updates
-
On-Page SEO Problems, etc.
Make sure your backlink profile is good and only getting quality backlinks, and your site structure is good, means - User friendly and responsive site design
-
-
Hi MizbaCMU,
As per my experiance there are so many issue can be create issue. Please check following issue , might be help you or get the information -
-
A decrease in social media shares and engagement can impact your site’s visibility and authority indirectly.
-
Ineffective internal linking strategies can prevent search engines from understanding the hierarchy and importance of your pages.
-
Updates from search engines like Google can indirectly affect your DA by changing the landscape of SEO.
-
Using outdated or black-hat SEO techniques can lead to penalties that affect your DA.
-
A rapid increase in low-quality links can dilute the quality of your link profile.
-
Accumulation of spammy or low-quality backlinks can reduce your DA.
-
If high-authority websites remove links to your site, it can negatively impact your DA.
-
If the websites linking to you lose their authority, it can affect your site's DA.
-
-
Hi MizbaCMU,
As per my experience i can say below mention reason can be affect the website DA. Please check and if you find the cause just let me know-
-
A decrease in social media shares and engagement can impact your site’s visibility and authority indirectly.
-
Ineffective internal linking strategies can prevent search engines from understanding the hierarchy and importance of your pages.
-
Updates from search engines like Google can indirectly affect your DA by changing the landscape of SEO.
-
Using outdated or black-hat SEO techniques can lead to penalties that affect your DA.
-
A rapid increase in low-quality links can dilute the quality of your link profile.
-
Accumulation of spammy or low-quality backlinks can reduce your DA.
-
If high-authority websites remove links to your site, it can negatively impact your DA.
-
If the websites linking to you lose their authority, it can affect your site's DA.
-
-
Hi, so compare your backlinks you have now, with before the drop, did any get deleted? if so, try to rebuild. we run a web design company, and if we get a good link, you can see the website move up in a few days, then once it gets deleted we can drop down Google's ranks- hope this helps.
-
@MizbaCMU your website domain authority may be drop due to google core update and some SEO practices can increase your website domain authority again if you want to gain your authority back you main contact me back I will help you out
-
Your Domain Authority (DA) may have dropped due to factors like decreased backlink quality, loss of high-quality links, increased competition, or changes in search engine algorithms. Regularly monitor your backlinks, update content, and follow SEO best practices to maintain or improve your DA.
-
Google algorithm update: DA scores are occasionally impacted by changes to Google's algorithm. It's probable that the upgrade has an impact on backlink value estimation.
Backlinks of poor quality: Not all backlinks are made equal. If newly acquired backlinks originate from spammy or low-authority domains, Google might have given them less weight.
Focus on high-quality backlinks and continue producing insightful content for your website. Your DA ought to fully recover soon.
-
@MizbaCMU There are a couple of reasons why this might have happened:
-
Low-quality backlinks: Not all backlinks are created equal. Google may have discounted recently acquired backlinks if they come from low-authority or spammy websites.
-
Google algorithm update: Google's algorithm updates can sometimes impact DA scores. It's possible the update affected how backlinks are valued.
Focus on building high-quality backlinks and keep creating valuable content for your site. Your DA should recover in time.
-
-
@traveling3432 said in Why did my Domain Authority drop?:
@MizbaCMU said in Why did my Domain Authority drop?:
I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?
Thank you.
Hey there,
I can totally relate to your situation. It's frustrating when you've put effort into building backlinks and then see a drop in domain authority (DA) seemingly out of nowhere. There could be several reasons behind this sudden decline. Sometimes, search engine algorithms update, which might affect how backlinks are evaluated. It could also be due to changes in competitor strategies or even technical issues on your website affecting crawlability or indexability.
I've been experiencing something similar with my website recently, so I understand the concern. One thing that might help is to analyze your backlink profile more closely using tools like SEMrush or Ahrefs. Look for any sudden loss of quality links or spikes in toxic backlinks, as these could impact DA negatively.
Hang in there, and hopefully, we can figure this out together!
I understand your concern. It can be frustrating when domain authority (DA) drops unexpectedly despite efforts in building backlinks. I've experienced a similar issue with my website. Sometimes, fluctuations in DA can be influenced by various factors such as algorithm updates, changes in competitor activity, or even technical issues on the site itself.
To diagnose the issue, it might be helpful to audit your backlink profile to ensure they are from high-quality sources and relevant to your content. Additionally, reviewing recent changes in SEO practices or updates in search engine algorithms could provide insights into what might have caused the drop.
Hang in there! Understanding these fluctuations can be complex, but with careful analysis and adjustments, you can work towards improving your DA over time.
-
@MizbaCMU said in Why did my Domain Authority drop?:
I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation?
Thank you.
Hey there,
I can totally relate to your situation. It's frustrating when you've put effort into building backlinks and then see a drop in domain authority (DA) seemingly out of nowhere. There could be several reasons behind this sudden decline. Sometimes, search engine algorithms update, which might affect how backlinks are evaluated. It could also be due to changes in competitor strategies or even technical issues on your website affecting crawlability or indexability.
I've been experiencing something similar with my website recently, so I understand the concern. One thing that might help is to analyze your backlink profile more closely using tools like SEMrush or Ahrefs. Look for any sudden loss of quality links or spikes in toxic backlinks, as these could impact DA negatively.
Hang in there, and hopefully, we can figure this out together!
-
A drop in Domain Authority (DA) can be caused by several factors:
Algorithm Updates: Moz, the creator of Domain Authority, periodically updates its algorithm, which can lead to fluctuations in DA.
Loss of Backlinks: If your website loses high-quality backlinks, it can negatively impact your DA.
Quality of New Links: If your recent backlinks are of lower quality compared to your previous ones, it can reduce your DA.
Increased Competition: If competitors gain higher-quality backlinks, it can relatively lower your site's DA.
On-Page SEO Issues: Technical issues on your site, such as broken links, slow page speed, or poor mobile optimization, can affect your DA.
Content Quality: Outdated or low-quality content can lead to lower engagement and backlink acquisition, impacting DA.
Spam Score Increase: An increase in your website’s spam score can negatively affect your DA.
Regularly monitoring these factors and implementing SEO best practices can help maintain or improve your Domain Authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best link-building strategies for 2024, considering Google's evolving algorithms?
Link-building remains a crucial part of SEO, but with Google's algorithms constantly evolving, many traditional techniques are becoming less effective. I'm interested in learning about the latest link-building strategies that are expected to be successful in 2024. What approaches or tools should we focus on to ensure our efforts align with Google's current best practices and avoid potential penalties?
Link Building | | Ibrahim-Khuzam0 -
I just uncovered a massive 500+ domain PBN linking to competitors
As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?
Link Building | | Leads.Bz0 -
Does LinkedIn Pulse Backlinks add to domain authority?
I'm working on linkbuilding and content partnerships to drive referral traffic and boost our page ranking and domain authority. I wanted to check and see if Medium and LinkedIn Pule backlinking work just as well as other sites? Best, Jonathan
Link Building | | kjomalley0 -
Moving blogs to different domain
Hey guys, We currently have some blogs on one of our pages (fraserisland.com.au) and we are launching a complete rebranding of our sites. We want to move the blogs from fraserisland.com.au to the new parent page of travelfreedom.com.au (but still link it to fraserisland.com.au), however I don't know what affect this will have on the ranking of the blogs. The biggest thing I'm worried about is that the domain will be completely different, and not a sub domain, but I'm not sure what impact this will have on the effectiveness of SEO on the blog. Thanks guys
Link Building | | Mysites0 -
Why is my domain authority so low?
Hello, a couple of years ago I started publishing on my site more than 10 posts a day of content that no one else had. For this reason, my competitors started paraphrasing my content without giving proper attribution, and they ranked better in Google. That's why I realized that apart from creating content I had to work on my SEO, so I started to get some backlinks, most of them via contests on blogs. I am getting about 1 high quality link from PR2, PR3 or PR4 blogs each week. According to Open Site Explorer, I have 20 root domain links (200 total links). In reality I have more backlinks but they don't show up (they do show up in Ahrefs, about 50 root domains). To my surprise, I only have 15 Domain Authority. This is the most evident example, take a look at this screenshot: http://imgur.com/dFk2rkx My website is on the far left, two of my competitors on the right. As you can see I win every category except total links and the most important, domain authority. Are total links that important for Domain authority, even if 99% are internal? By the way, I also have more posts than these guys, I don't know why the report says otherwise. Why is the site on the right ranking so high? The same thing happens with the rest of my competitors, they have a lot of low quality links from "lists of domain sites" and in general a lot of very spammy links. According to what I have been reading, my good quality links should be more helpful than my competitors' spammy links, which should in fact affect them. So what is going on? I have no idea if I'm doing things right. Why is my domain authority so low? Thanks for your help. dFk2rkx
Link Building | | ganapro0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0