Internal/External link ratio
-
I have a client who ranked #3 for a very important and highly competitive keyword phrase. Using the 'Compare Pages' tool in open site explorer I could see that we were far better optimized than the two websites that were out ranking my client. Our PA was higher, the MozRank was higher, more internal and external links (and the external are all high quality) more linking C blocks etc.. etc... not just the page but the website, in general, was better optimized.
The one thing I did notice was that although we had more internal and external links, our ratio was far heavier to the external side than the ratio of either competitor.
So, at a loss of what else to do, I went through the website and beefed up the internal links to the specific page in question. I didn't over do it, just moved up from about 6% to about 12% (one competitor was at about 20% while the other was about 65%). Six days later we are number two rather than number three.
Coincidence? Should I beef it up even more? Has anyone ever come across anything like this?
Thank you for your comments in advance.
-
It's always tough to speak in generalities, but unfortunately I've seen many examples in the past 2-3 years where footer links from clients got devalued. It's not necessarily a penalty situation, but sometimes it just means waking up and finding that those links that helped you rank for years just aren't helping you anymore. This can result in a situation where your actual ranking is much less than what your link metrics would suggest.
Obviously, as we go forward, we're trying to build better models to account for this, but it's an incredibly complicated problem. What's a "good" link changes weekly.
-
Thanks, Dr. Pete. They actually do have a lot of footer links from clients that I have advised against but.... you know how clients are. Perhaps that is/was holding them back and the addition of more internal links coinciding with their small jump in ranking was a simple coincidence
-
If you had a very large number of internal links, that could dilute your authority in some cases, but some of that should be factored into MozRank. Having too few internal links shouldn't be an issue, unless you were artificially restricting your internal PageRank flow somehow.
This is almost impossible to diagnose without seeing the specific case, but keep in mind that none of our metrics really account for any filtering or devaluation Google might do. So, if they felt some of your links were low quality, or there was a bad pattern to them (too much reliance on one type of link, such as footer links from clients), or you were hit for excessive exact-match anchor text, etc., that wouldn't necessarily show up in our metrics.
The other issue would be any sort of technical issue with the page or even an on-page problem (a low ratio of crawlable text, too many ads, bad targeting, etc.).
-
Interesting question, I'm interested to see what other people have to say.
Our site has a TON of internal links, a much higher ratio than our competitors. I'm wondering if adjusting this will help us rank better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
# of links and how it impacts ranking
Hi everyone I was running a competitor analysis in Moz Pro of my site and 3 competitors that are ranked above me. One of the things I noticed is that my # of total links is very high compared to 2 of my competitors(please see attachment). Other seo tools are telling me the same. This is mainly due to a few affiliate sites that have us in their footer. I was wondering if this could impact our ranking if some of these sites have very low domain authority and have thousands of backlinks to our site? I am looking into starting the disavowing process. Walau
Competitive Research | | wdsguy0 -
Is building links just to risky to do nowadays?
Hi, How risky is link building nowadays? I have a site which has been left on its own and over time has generated links which is great, its a resource type of site so works well in that department. The reason it picks up links by itself is because I have spent time on it and in the past I could just leave and the links it would pick up would maintain its rankings. Over the last 6 months a lot of marketers have noticed this large traffic, and have produced 1 page sites going directly for my main term - then putting adsense all over it. So problem is, my site can't build links by itself as fast as these marketers are doing manually. Don't get me wrong I can do what they are doing but they don't care about their 1 pager as much as I do about my site - a lot of work has gone into it. Can I link build without running a 'big' risk of having my site hit by Google? how does one build links the way Google is ok with? Thanks.
Competitive Research | | followuk0 -
Rankings w/ 301 redirect.. is this normal?
For http://www. I am ranking for particular KW's/phrases However, when I search just http:// - I am unranked. The http:// 301's to the http://www. Is this normal? Thank you
Competitive Research | | lawfirm0 -
Free tools to find country of origin of backlinks/urls
Hey are there any free tools out there which can allow me to insert a large list of urls, and it determines the country of origin of the domain. I know the paid version of majestic does, but i was wondering if theres any free tools? Cheers, Chris
Competitive Research | | monster990 -
Any Tool for Tracking Domain / Page Authority Growth?
Is there any tool available in the market where there is a ranking list of fastest growth in Domain and Page Authority? I launched a job site 8 months ago and I am curious to see what % of websites (not just job specific) have experienced faster growth in a similar time frame in Domain and Page Authority to get a sense of what may have been accomplished. thank you very much,
Competitive Research | | knielsen0 -
Page Linking Root Domains and Root Domain Linking Root Domains?
hi, i want to know if Page Linking Root Domains is less and Root Domain Linking Root Domains is higher in number, at that time your keyword is highly competitive or less competitive? for example if a keyword having this information:- Page Authority is:-83 Page Linking Root Domains:- 295 Domain Authority is :- 94 Root Domain Linking Root Domains:- 42,399 which point is more important to consider? if you want to bring your keyword on the first page of the Google ?
Competitive Research | | parallelseo0 -
Best Way to Consolidate Domains/Rankings After Purchase of Competitor
One of my customers is buying a competitor. The competitor has a site that usually ranks just 1-2 spots below the main site that we manage for them (our site has been up for about a year, and their's is 15-years old). I am wondering what is the best way to consolidate the rankings/websites to take advantage of the purchase of the competitor's web assets. I would love to leave both sites up and just get 2 top-25 links to our products, but with no more marketing being done under the competitor's name, I assume their rankings will degrade. Would a basic 301 re-direct on a page-by-page basis be enough to 'steal' all of the juice their domain name/site has built? Is there some other method of using an older domain to boost the rankings of a newer one (I am assuming they only rank as well as we do because of how long they've been active - all of our metrics are better than theirs across the board). Thanks for any help/advice the community here can provide!
Competitive Research | | dschapira0 -
International SEO
My client just launched a german version of their site: English Version:
Competitive Research | | kchandler
www.domain.com/en/.... Germain Version:
www.domain.com/de/.... Is there a best practice to get the new section of the site indexed in www.google.de? Are you able to submit a different sitemap to each Google domain? How do you go about doing keyword research, its got to be different search trends than google.com, right? A am complete beginner when it comes to international SEO so any advice would be greatly appreciated! Regards - Kyle1