Search Traffic Declining
-
Hello,
My search engine traffic has been declining recently - I saw one decline last August and another this past April.
I'm trying to figure out what caused the decline and would love advice on where I should start digging. Any recommendations would really help me!
Thanks in advance.
Jodi
-
Great suggestions by John.
I would also check your other visitor-source stats: direct traffic and other [besides SEs] referrers, and correlate with other real-world activities and events. This relates not only to the possibility of other new backlinks, but also to any other marketing efforts you (or your client) may have been doing in, or before, the months in which your SE traffic dropped. If visitors are finding your site easily by other means (news items, collateral handouts, etc), your number and percentage of search-based traffic may drop.
-
Could be lots of reasons from my own experience, if your site has not been penalized, which I am sure you would know and have not said ... I would start looking at content:
Are you pages optimized enough, or indeed over optimized.
Have competitors naturally pushed your results further down the SERP.
Do you monitor your backlinks, have some of these been removed from affiliates.
Is your content optimised for mobile, more and more people are using mobile devices to browse.
That is where I would start at least and see if you can get any answers there
Regards
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does moz give different page authority to the same page if a visit comes from adwords vs organic search?
When clicking on an adwords ad the page the landing page has a page authority of 26. When clicking on organic search to the same exact landing page the page authority is 37. Why is this. Does moz or, more importantly Google see these as the same or separate pages? Thanks Tom
Moz Pro | | ffctas1 -
How do I work out which term is more commonly searched, workforce productivity vs workforce efficiency
Trying to discover which one people are more likely to plug into a search engine.
Moz Pro | | MobileDay0 -
Help - Analyzing Web Traffic Across Multiple Websites
Hi Moz Community, Hope you can help. Is there any way to discover the most visited pages for a particular website, one that I do not administer? I wouldn't need exact numbers, just a relative breakdown of the "Most Visited" pages/sections. For example, if I was reviewing www.jcrew.com, I'd be interested in determining the 10/20/50 most visited pages/products. And just to provide another example, I would be interested in the 10/20/50 most visited pages/stories on www.buzzfeed.com. Any and all help is greatly appreciated. Thank you!
Moz Pro | | MountArashi0 -
On Moz and Google analytics are showing high numbers of unknown searches.
Its getting to be 40% to 60%. Clients ask what that is and why Data Not Provided Best answers please and any advice welcome
Moz Pro | | BraveThinking0 -
Switching to a new website & Search Engine Rankings
Hello! We have been doing a lot of work on our SEO over the last few months and are thrilled to be in the top four four "edmonton website design" in our city. However, we are planning to launch a new website soon and are very concerned that this could negatively effect our rankings (as was the case with one of our competitors this week). What tips and techniques can you recommend in this case? On paper, the SEO on our new site is much better than the last - the url structure, contact info and content is much more targeted to our desired search terms, however, I don't want to take any chances. Is there any way to be certain (as certain as possible) that we will not get bumped to page 2? Thanks, Anton
Moz Pro | | Web3Marketing87
Creative Director
Web3 Marketing Inc.
web3.ca0 -
Why can't I get the search volume data from Google in the Keyword difficulty tool?
Hi, For some reason I can't get the traffic data from Google. when I'm doing a keyword research via the Difficult tool then i need to check the keywords volume in Google Adwords and copy the words into MOZ's keyword tool to check feasibility. mZGRSbC.png?1
Moz Pro | | Indiatravelz0 -
Keyword Difficulty / Search Volume
Hello all, What do you think about using Keyword Difficulty divided by Search Volume as an alternative to keyword efficiency indexes? ETA: Obviously this wouldn't be a hard and fast metric, but a general indicator to be taken into account along with other data.
Moz Pro | | wattssw0 -
Why does SEO Moz say we are ranked lower than appears on Google Searches?
We are currently ranked 18th for the Sydney Vet keyword in SEO Moz ranking tools, however in organic Google search we are ranked third. This search was conducted without Googles personalised results feature. Is this just an error? Or does it have something to do with Google Places not being counted in SEO Moz ranking tools? Any help would be much appreciated.
Moz Pro | | Peter.Huxley590