Changing links after 301 already in place: is it nessasary?
-
Hi:
I'm in the process of making sure I have a single URL that gets all link juice for every page. As the first step, I'm implementing 301 redirects. My question is:After 301 redirect is in place will it still be necessary to update links on my site(s) that point to the old URLs.
For example, I just 301-redirected mysite.com/folder/index.html to mysite.com/folder/ - and it works fine, but I still have many links on the same site and other sites that link to mysite.com/folder/index.html. Is it important to change those links to mysite.com/folder/ as well or could I just leave them as they are since the 301 is taking care of the redirect anyway..
I mean, I will probably change them in time, just to keep things tidy. But if it's important I would definitely do it sooner rather than later.
Thank you in advance.
-
In addition to the speed issue, 301-redirects function just like a regular link - that is to say they lose a little bit of "link juice" in the transfer. So definitely fix the incorrect links to point directly to the correct URL. No sense wasting any "juice" unnecessarily.
My $0.02
Paul
-
Yes, it is important to update your old links. Check out this post:
http://www.seomoz.org/blog/15-tips-to-speed-up-your-website
and read the part that says "1. Minimize redirects"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Tumblr links
I have several Tumblr blogs. Created when Tumblr links were worth more, and now primarily for my amusement. But, I'd like to get whatever link juice I can out of them. I thought only the footer links were do follow, but when I check Moz it's showing all links as do follow. Any idea which is true?
Intermediate & Advanced SEO | | julie-getonthemap1 -
301 redirect with DNS?
Quick question. Is it possible to 301 redirect a non-www to www. (properly in terms of SEO) with DNS (C Name, A name, or other) ..have searched around and found conflicting information. Would like to know a definite answer. I usually implement all 301 redirects with htaccess. However have a client situation where we only have access to the CMS, but which does have DNS settings. thanks in advance, Greg
Intermediate & Advanced SEO | | GregDixson0 -
Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?
Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content. Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed. Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season. Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.) I don’t know if that’s manipulating things a bit too much.
Intermediate & Advanced SEO | | Ticket_King1 -
Not sure if I should disavow these links or not
I am on the marketing team for CandyGalaxy.com we are an online candy store that specializes in bulk candy for events. Were just about a year and a half old and i'm running into some SEO strategy road blocks lately. When we started the company we used an oversee's seo company. For the first few months results were great then things took a massive dive as google began rolling out updates early and mid last year. After that point we started taking things in house and have been trying to create content and begin content marketing. We launched a blog @ blog.candygalaxy.com and also launched and educational resource at candybuffet101.com - However the question i'm up against now is what to do with those bad old links? Are they actually hurting us? Or just neutral? I'm also trying to decided what to do about the links in my footer? We put those there because those are truly our most popular products and we wanted customers to have easy access, but are those links potentially harmful? I'm questioning these issues because I feel like there is something holding back some of my pages from ranking. For example "blue candy" is a very popular section of our website. We have worked on a lot of content for the blog related to blue candy, made videos, photo shoots ect. We have customer reviews on page and unique category content. According to open site explorer our DA and PA are around the range of most of the sites in the 8-12 serp position. But we have more social activity then all but the top 2-3 spots. However the page almost impossible to find via search. Its not in the first 300 results and surely the page is more relevant then an entry about quilts.. Similar situations like this have led me to think that maybe there is a technical underlying issues that I have not addressed. ? The content is definitely there because if i type in a line from the content directly to google it is the first result. So the site seems indexed properly.. Would love to hear any feedback from similar experiences or ideas. Thanks!
Intermediate & Advanced SEO | | Jonathan_Murrell0 -
Change of web hosting?
Does change of web hosting have any effects on a websites SEO?and what are the factors that need to be taken care off while changing web hosting company in terms of seo perspective.
Intermediate & Advanced SEO | | HiteshBharucha0 -
After the 301 redirect
Hi all, A quick question, after you have setup your 301 re-directs in .htaccess - is it necessary to keep your content in the original domains directory? My thinking is that requests do get as far as referencing the directory, thus it should be safe to delete all the files on the old domain? Thanx!
Intermediate & Advanced SEO | | gazza7770 -
Linking Back
Hello, I have a blog www.digitaldiscovery.eu and I have been working the link building. Now I have a few links pointing into my blog and in Google Webmaster and in Open Site Explorer I can see the URL of those websites. In scale from 1 to 10 how usefull is to have a blogroll in my blog pointing back to those high PR links? How usefull is this in link-building strategy? Tks in advance! PP
Intermediate & Advanced SEO | | PedroM0