Best strategy for Multilanguage Google+ Business Page(s) & rel publisher
-
Hello!
I have many troubles defining a clear Google + strategy. Let's say I have one brand, say "reallycoolbarcelona" (because Barcelona is really cool!), 1 google place in Barcelona, and many websites with local ccTLD to promote the brand in different countries: reallycoolbarcelona.fr, reallycoolbarcelona.es, reallycoolbarcelona.co.uk, reallycoolbarcelona.it, reallycoolbarcelona.de.
1/ Now, how to handle that in Google+?
==> Shall I create one single page for all languages in Google+? (But then I cannot transfer Google Place to Google Local +?)
Then I would put the rel publisher of this page on all my websites?==> Or shall I create one Google + page per language?
Then I would put the rel publisher of each language page on the corresponding website based on the language (french Google + page publisher on the french website only)?2/ Now how did you manage to create a +SEOMoz page in Google+? By that, I mean a page with a clean url plus.google.com/+SEOMoz (that's so cool!) and not the scary url https://plus.google.com/b/1234567890
Thanks for enlighting my blurred mind about Google + multilingual strategies!
-
Should you also include multi-langauge descriptions in your single Google+ page?
-
Okay, thanks for your answer!
-
I would stick with a single Google+ page for your brand. Unless you have a ton of resources, maintaining multiple accounts is going to be a huge hassle. If you create 5 different pages, that's 5 pages you have to create content for, and get followers for, etc. Look at big brands like Coca Cola. They have a single Google+ page that they manage for their brand.
Now if you start gaining a major following in a specific country, then it may make sense to create another page targeted just for them. But unless that's the case, a single page will be easier to manage. The only downside is that the page can only be added as rel=publisher for one of your domains.
As for the vanity URL, you have to get your page verified in order to do so. Unless you're a big brand or celebrity, don't expect to be verified unless you have followers in the 5-figures.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook page SEO optimization
Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?
Social Media | | AbacoDigital1 -
Main FB page with all the languages or FB page for each language ?
Hello guys,
Social Media | | WayneRooney
I have a client that ask for me to manage all his social activity.
He have an eCommerce store from the fashion market.
His website is in few languages. I wanted to ask what do you recommend.
To open to every language a FB page or to open a main page with all the information's ? Any help is welcome0 -
How can I optimize my Funny Pictures website [off-page]
I am trying to optimize my funny pictures website off-page. These are the things I have done so far, please add your suggestion ... 1. Added the website to high ranked website directories. 2. Created a twitter account. 3. Facebook fan page. 4. Google plus fan page. 5. Add social sharing buttons. I would like to get relevant links, but it seems impossible,
Social Media | | FarrisFahad
please check out my website and write your suggestion ... http://www.picturepunches.net Regards
FarrisFahad0 -
Facebook Checkin probs for a local business FB fan page
Hi I have a client who has set up Facebook fan page for their physically located local business and they have 'checkedin' to it but not showing on FB page as having been checked in i.e. '0 were here' when i would have thought it should show at least 1 Does anybody know how best to set up FB fan page for a local business so is checkin'able ? or rather just get the checking in aspect of existing page working properly ? (Have followed FB help guidelines) Cheers Dan
Social Media | | Dan-Lawrence0 -
How do I start a Google Local effort?
I was wondering how can I start a Google Local effort and how is it beneficial?
Social Media | | bronxpad0 -
Google+ Ranking Factors - Are Keywords meaningless ?
Hello Mozers! On the Conversation Marketing blog, Ian Lurie published a lengthy article called Google Plus Box Ranking Factors Report. In it, he claimed amongst other things, that "Keyword relevance of your posts: Totally meaningless. Write whatever you want. Seriously. Just make it good." What say you? Are keywords really meaningless? Thanks in advance!
Social Media | | ShivaS1 -
How to Position Yourself When Doing Link Building & Outreach on behalf of Clients?
One of the things we struggle with is how to position ourselves when doing outreach such as link building on behalf of a client. We know many times it is best for outreach to come directly from the client themselves so that it comes across as more genuine. However, some clients prefer to outsource the entire process. When doing outreach on behalf of clients, how do you position yourself? Are you typically transparent about being a marketer working for an agency, or do you spin it more as being someone 'with' the company? Does it ever make sense to use aliases?
Social Media | | Jeff-Hahn0