Need to move highest content pages into a sub-domain and want to minimize the loss of traffic - details inside!
-
Hi All!
So the company that I work for owns two very strong domains in the information security industry. There are two separate sections on each site that draws a ton of long tail SEO traffic.
For our corporate site we have a vulnerability database where people search for vulnerabilities to research, and find out how to remediate. On our other website we have an exploit database where people can look up exploits in order to see how to patch an attackers attack path.
We are going to move these into a super database under our corporate domain and I want to ensure that we maintain or minimize the traffic loss. The exploit database which is currently on our other domain yields about three quarters of the traffic to the domain. It is obviously OK if that traffic goes directly to this new subdomain.
What are my options to keep our search traffic steady for this content? There are thousands and thousands of these vulnerabilities and exploits so it would not make sense to 301 redirect all of them. What are some other options and what would you do?
-
Hello Pat,
I do not have experience merging a Ruby site with another type of site, but I think we are confusing issues here anyway. You can have content in a database that gets served up anywhere. That is, you can pull that content into ten different websites if you wanted to. The database issue is almost irrelevant to the SEO issues, which have mainly to do with loss of pagerank from URL changes, and possible duplicate content issues. A 301 redirect from the old URL to the new one would take care of both of these issues.
If you are unable to redirect all of the old content my suggestion would then be to figure out which URLs have external links and redirect those. Let all of the other ones return a 404 or 410 status code so those URLs will be removed from the index since the content will exist on the new URL and you don't want two URLs with the same content indexed simultaneously.
Please let us know if we have missunderstood the question or if we can provide more help with your original question. You may want to post your Ruby question in another thread to ensure the right people see it.
Thanks!
-
Hi Chris,
Sorry for the confusion. The plan is to merge both databases (our vulnerability database on our corporate site and our exploit database on our other website) into one and place them on a subdomain off of our corporate site. Right now the exploit database that is on our second website gets a LOT of traffic, it contributes about three quarters of the traffic to the domain. I would like to minimize the loss of traffic when placing this on this subdomain and looking for ways to do this.
@ryan - I am not sure exactly why, but our web producer told me that we need to use a subdomain and cannot put this on our domain. I will follow up with her to find out why.
Update - I guess one of the databases is written on a different platform (ruby) so it cannot be hosted on the same server - changes are harder to make as a result. I guess this could still be done however it may be a little harder to update - anybody have experience with this?
Thanks for the help guys!
Pat
-
Would like to offer an opinion but can't quite figure out what you're saying in paragraph 3.
-
Not quite sure that I understand the need to put these on a subdomain. Why not have both of these reside/exist on the corporate domain? One of them already exists on your corporate, so you can keep that database/search there, and then move the other over to a similar location. yes, that would require a ton of 301 redirects, but that should be ok given the scope of the project.
In my experience, moving to a new domain or even a subdomain, you always experience some traffic loss that never really comes back (unless you are naturally growing anyway). Keel the main company domain going, put everything under a folder off the root, dont worry about the subdomain issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to 301 Redirect /page.php to /page, after a RewriteRule has already made /page.php accessible by /page (Getting errors)
A site has its URLs with php extensions, like this: example.com/page.php I used the following rewrite to remove the extension so that the page can now be accessed from example.com/page RewriteCond %{REQUEST_FILENAME}.php -f
Intermediate & Advanced SEO | | rcseo
RewriteRule ^(.*)$ $1.php [L] It works great. I can access it via the example.com/page URL. However, the problem is the page can still be accessed from example.com/page.php. Because I have external links going to the page, I want to 301 redirect example.com/page.php to example.com/page. I've tried this a couple of ways but I get redirect loops or 500 internal server errors. Is there a way to have both? Remove the extension and 301 the .php to no extension? By the way, if it matters, page.php is an actual file in the root directory (not created through another rewrite or URI routing). I'm hoping I can do this, and not just throw a example.com/page canonical tag on the page. Thanks!0 -
301 or 404 Question for thin content Location Pages we want to remove
Hello All, I have a Hire Website with many categories and individual location pages for each of the 70 depots we operate. However, being dynamic pages, we have thousands of thin content pages. We have decided to only concentrate on our best performing locations and get rid of the rest as its physically impossible to write unique content for all our location pages for every categories. Therefore my question is. Would it cause me problems by having to many 301's for the location pages I am going to re-direct ( i was only going to send these back to the parent category page) or should I just 404 all those location pages and at some point in the future when we are in a position to concentrate on these locations then redo them with new content ? in terms of url numbers It would affect a few thousand 301's or 404's depending on people thoughts. Also , does anyone know what percentage of thin content on a site should be acceptable ?.. I know , none is best in an ideal world but it would be easier if there we could get away with a little percentage. We have been affected by Panda , so we are trying to tidy things up as best at possible, Any advice greatly appreciated? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Brand traffic moved from organic to PPC - could it affect rankings?
Hi, We've just increased a lot of branded PPC clicks for one of our clients. I've worked out that roughly 5000 clicks per month has been moved from organic search to PPC (all brand related search queries). These clicks are very cheap, but the client has expressed worries about what these clicks could do to our organic rankings. Lots of brand search in organic results proves to Google that this is a strong brand, right? So what happens when all the searches are still there, but the organic listings stop getting the clicks? Could this have a ring effect on other non-brand rankings?
Intermediate & Advanced SEO | | Inevo0 -
E-commerce worldwide sub domains or folders
Hi Guys, We currently only sell to the UK so its pretty easy to manage our seo etc. However we are building a new site on Trespass.com and will be using magento enterprise. We will be serving the UK, US and the rest of the world. Does anyone here have experience with this? Is it best to have sub domains ie. UK.trespass.com, US.trespass.com? Or folders Trespass.com/uk Trespass.com/de Trespass.com/US Thanks guys
Intermediate & Advanced SEO | | Trespass0 -
Joomla Duplicate Page content fix for mailto component?
Hi, I am currently working on my site and have the following duplicate page content issues: My Uni Essays http://www.myuniessays.co.uk/component/mailto/?tmpl=component&template=it_university&link=2631849e33 My Uni Essays http://www.myuniessays.co.uk/component/mailto/?tmpl=component&template=it_university&link=2edd30f8c6 This happens 15 times Any ideas on how to fix this please? Thank you
Intermediate & Advanced SEO | | grays01800 -
Does duplicate content penalize the whole site or just the pages affected?
I am trying to assess the impact of duplicate content on our e-commerce site and I need to know if the duplicate content is affecting only the pages that contain the dupe content or does it affect the whole site? In Google that is. But of course. Lol
Intermediate & Advanced SEO | | bjs20100 -
What causes internal pages to have a page rank of 0 if the home page is PR 5?
The home page PageRank is 5 but every single internal page is PR 0. Things I know I need to address each page has 300 links (Menu problem). Each article has 2-3 duplicates caused from the CMS working on this now. Has anyone else had this problem before? What things should I look out for to fix this issue. All internal linking is follow there is no page rank sculpting happening on the pages.
Intermediate & Advanced SEO | | SEOBrent0 -
Duplicate content on index.htm page
How do I avoid duplicate content on the index.htm page . I need to redirect the spider from the /index.htm file to the main root of http://www.manandhisvan.com.au and hence avoid duplicate content. Does anyone know of a foolproof way of achieving this without me buggering up the complete site Cheers Freddy
Intermediate & Advanced SEO | | Fatfreddy0