We have alot of refurbished items, surplus items etc. How should we list them?
-
Our E-Commerce company has an abundance of surplus items, refurbished items etc. from returns. It isn't worth spending any time making the product listings, but it would be nice to sell them from our site. I'm worried that in creating these almost "empty" product listings Google will view these pages all as duplicate pages, or pages without unique content because they will really just be an empty, standardized page on the cart with limited text. Even though in reality for customers looking for deals they are very useful pages to get deals, any tips on how to do this?
(We can't justify creating unique pages because most of the offers are "one offs" where once we sell one product we are done with that listing.)
-
Good question. In your situation I've seen lots of people set up an "Outlet" store on eBay.
I think you're right about the duplicate content risk, it would pose an issue. You might want to consider noindex'ing those empty products but that would mean they wouldn't be discoverable on Google itself.
Alternatively perhaps if it's a refurbished item you could add a canonical link to the main product's page, and on that main product page link to the empty page so that people can discover it that way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Items 30 - 50", however this is not accurate. Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. We would want to either hide this or correct this.
We are running into this issue where we see items 30 -50 appear underneath the article title for google SERP descriptions . See screenshot or you can preview how its appearing in the listing for the site here: https://www.google.com/search?source=hp&ei=5I5fX939L6qxytMPh_el4AQ&q=site%3Adarbyscott.com&oq=site%3Adarbyscott.com&gs_lcp=CgZwc3ktYWIQAzoICAAQsQMQgwE6BQgAELEDOgIIADoECAAQCjoHCAAQsQMQClDYAljGJmC9J2gGcAB4AIABgwOIAYwWkgEIMjAuMy4wLjKYAQCgAQGqAQdnd3Mtd2l6sAEA&sclient=psy-ab&ved=0ahUKEwjd_4nR_ejrAhWqmHIEHYd7CUwQ4dUDCAk&uact=5 Items 30 - 50", however this is not accurate and we are not sure what google algorithm is counting. . Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. Anyone have any thoughts on what google is pulling for the count and how to correct this? We would want to either hide this or correct this. view?usp=sharing
Web Design | | Raymond-Support0 -
Any new tips on how to speed up re-listing after re-design?
A few things around re-designing an older but well performing site for search and retaining/ improving SEO value. Lots of effort has been put into content marketing and optimising individual pages on this site, it has a lot of links coming in from well-respected sites (but the domain name will remain the same so that shouldn't be an issue) so I'm very anxious about how the redesign will effect ranking, although the new site will be far more user friendly, beautiful, responsive where the old one is not and faster to load. Would really like to avoid the search engine drop when the site first goes live if at all possible- One idea on this was to make the new site live on another domain - .co.uk for example, whilst keeping the old site up on the .com for a month or so, then switching the records so the new site is then visible on .com and the .co.uk redirects to it. Does this sound at all sensible?! Also any more advice on how best to ensure the new site will do better, not worse for search is hugely appreciated. We have cut a lot of content to make it more user friendly and easy to find information. We will be making sure all old links are redirected to new site (but as there are fewer pages on new site, will it matter if 5 old URLS point to one new URL for instance?) Also what's the difference between 301 and 302 redirects! Thank you so much in advance, massively appreciated your time!
Web Design | | Emjmoz0 -
Check list for Manual penalty – Before going for reconsideration
Hi there, Any one please help us, in cross checking our recovery work before submitting to reconsideration request. Quality Check list for a Website SEO audit check list Why am requesting means, our previous request was came with a negative result. Thanking you in advance
Web Design | | Shashidhar.SEO1 -
Duplicate Titles for Large Lists
Our blog (www.cowleyweb.com/blog) has recently been given topic categories so we can utilize our old blogs. Otherwise, users would only see what's new and never look back (our blogs are organized by the month they were published) and all that hard work would kind of be a waste after a while. So we came up with a few topics (i.e. social media, internet marketing, etc.) and adding those as tags to blogs. Now, users can click the topics and get a results page on our blog of all the previously published blogs related to that topic. Sounds great. BUT, it's hurting our SEO crawl report. If the list goes beyond one page of search results, the 2nd and subsequent pages get dinged as "duplicate title" b/c they share the same title (i.e. "Social Media"). How can I fix this? I'm not the web designer but something tells me maybe some sort of tag that says "Page 2" or something would do the trick. We use Drupal which is good for customization. I assume tons of bloggers and websites have dealt with this problem. Please help. Want to give the web guy some solutions. Thank you.
Web Design | | JCunningham0 -
Duplicate home page /index.asp /index.php etc
We recently moved www.devoted2vntage.co.uk to shopify but seem to have multiple home page variants still in google index. I am concerned that these will be causing duplicate content. I have redirected the offending URLs below to www.devoted2vintage.co.uk/ and have set up a canonical URL but need an expect to tell me if I have taken the current steps and if not, exactly what I need to do. www.devoted2vintage.co.uk/index.php www.devoted2vintage.co.uk/index.htm www.devoted2vintage.co.uk/index.html www.devoted2vintage.co.uk/index.shtml www.devoted2vintage.co.uk/index.aspx www.devoted2vintage.co.uk/index.cfm www.devoted2vintage.co.uk/index.pl www.devoted2vintage.co.uk/index.asp
Web Design | | devoted2vintage0 -
Site Redesign: Bounce rate, converstion, page views, etc.
Hi Fellow Mozzers, I had a few questions regarding some analytics data we have been seeing since our redesign. Just last week we did a site design overhaul at www.lylif.com. One of the biggest changes we immediately saw was a 15-20% increase in our bounce rate. However, our conversion rates, page views, pages per visit, and site duration has increased. If anyone has some insight as to why we may be having such a large increase in our bounce rate that would be most helpful!
Web Design | | lylif11 -
SEO list for creating the *perfect* website
If you could build your website from scratch and have your developers do anything you want (within reason), what list of SEO requirements would you send them? Does anyone know of any good articles on the perfect SEO wish list? Happy Holidays!
Web Design | | MirandaP1 -
Does listing my customer's address, phone number, and a contact form on "every page" count as duplicate content that they'd be penalized for?
I work with small local businesses (like Tree Farms, Feed Stores, Counselors, etc) doing web design, seo, etc. I encourage them to have their contact information visible at all times on their websites. I'm also delving into the world of contact forms. I want to have this info on every page - is this detrimental? Here's an example: http://www.trinityescape.net/marriage-couples-counselors-therapy-clermont-florida/ Thank you!
Web Design | | mikjgens1
