June 7th, 2013 Structured Data Drop
-
On June 7th, 2013 our structured data (as reported in GWT) dropped from ~61M items on ~7M pages to ~13.5M items on ~1.5M pages. Since that time those numbers have continued to fall. We made no code changes during this time. I've searched around the web and found a few people pointing to a similar June 7th, 2013 drop in reported structured data.
Can anyone offer any insight beyond speculation? Outside of the June 7th date, what can cause such a dramatic drop in structured data? Thanks in advance.
-
That's funny Ryan as I just looked at one of our account that I know has structured data and saw the same thing, a dip then a rise.
Sounds like a bug in Google's side, which was my first guess, I only got more interested when I read the forums and people said they also had a drop in rankings. Having looked into it, it sounds like those who got a drop in traffic are likely being impacted by updates around that time which was nothing to do with the data issue.
I'm going to mark the question as resolved but I'll add any details I find out.
Craig
-
Craig,
Actually, our structured data numbers tanked on 6/7 and then bounced back on 6/21 so it isn't an issue anymore. That being said, I'm definitely curious about what happened if you have any ideas.
Thanks for the heads up.
Ryan
-
Hey Ryan,
I'm going to look into this for you, so far I've only seen the same articles that you have but I'll ask around and get back to you as soon as I can, just thought I'd drop you a note to let you know your question is being looked at.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Data-vocabulary.org for structured markup in 2019
Hi MOZ friends, One of our clients has used data-vocabulary.org for structured markup. Schema.org says: "If you are already publishing structured data markup and it is already being used by Google, Microsoft, Yandex or Yahoo!, the markup format will generally continue to be supported. Changing to the new markup format could be helpful over time because you will be switching to a standard that is accepted across several companies, but you don't have to do it." Although there is such statement, as schema.org is the common vocabulary in 2019, should I keep it or change it with schema.org? Thanks in advance! 🙂
Technical SEO | | bbop330 -
Homepage not ranking main keywords - structure error?
Dear, Moz community We have an issue. We have a classified advertisement website. Our website is built like this**homepage (**Optimized for main keyword, has latest listings from all categories ) - category 1 (we did not want to add alteration of the keyword we want to rank homepage, as we thought this would "compete" with homepage) - category 2 - category 3 - **category **4 The listing URLs look like this www.example.com/categoryname/listingname Now the issue is that the homepage is not ranking at all for the main keywords. When we used URL structure like this "example.com/main-keyword-listing-id" homepage was ranking (other sites). Now with new site we used the best practice and added url's as described above (/categoryname/listingid).This caused our homepage not to rank at all for the main keywords.What did we do wrong? We want our homepage to rank for the main keyword and categories for theirs. Should we 1. Change the category 1 name to main keyword (maybe some long tail) so we have the main keyword in URLs? So at least one of the main categories has the main keyword in the listing URLs2. Should we change the category listing urls all back to /main-keyword-listing-id? We thought that this was a bit spammy, so that´s why we used categories. _This means that all listings have same URL name and not best for ranking cateogries_3. Just link back to homepage internally with the main keyword and google should catch that? _Currently in menu you go to homepage clicking HOME but we can add for example our main keyword there - Latest car advertisements _I would be happy of any feedback.
Technical SEO | | advertisingtech0 -
Huge Drop in External Links
Hello, My total external links dropped from 900 to zero on a site that I've had running for about 10 years. What could possibly cause this? Thanks, Joe
Technical SEO | | Joe20130 -
URL Structure
Hi, Hope you are all well. On our website we have a 'blog' and a 'news' section. The blog is located on "/blog" - but when you click on a post the url structure changes to /name-of-article and the blog subdomain isn't included. Would it be better to have "blog/name-of-article as this would then make the blog perform better in search results? Also, if our news page is under /news - but when you click on an article it changes to /news-article/name-of-article Wouldn't it be better to have /news/name-of-article Thanks a lot!! 🙂
Technical SEO | | National-Homebuyers0 -
Google is not indexing my new URL structure. Why not?
Hi all, We launched a new website for a customer on April 29th. That same day we resubmitted the new sitemap & asked Google to fetch the new website. Screenshot is attached of this (GWT Indexed). However, when I look at Google Index (see attachment - Google Index), Automated Production's old website URL's still appear. It's been two weeks. Is it normal for Google's index to take this long to update? Thanks for your help. Cole VoLPjhy vfxVUsO
Technical SEO | | ColeLusby0 -
My whole directory dropped from google
Hi there I have lost a whole directory in Google rankings and this is where my traffic was coming from. Do you know why this would happen? It is the eCommerce part of the site. So if I do site:www.domain.com the site is there and then site:www.domain.com/directory is not there any more. Thanks for your help.
Technical SEO | | vcasebourne0 -
Moving a site including meta data
If a website is moved to a new server, how can you ensure that all meta data moves with it?
Technical SEO | | jazavide0 -
How to create a tree-like structure map of a website?
Hi all, The online marketing manager requested to make a tree-like map of the website. He means that he would like to see a graphical representation of the website and his contents. This way we will be able to see if there are internal link issues. The problem is that there are thousands of pages and many subdomains, manual labour would make this a very tedious task. If you would get this question, how would you try to solve this? Any software recommendation?
Technical SEO | | djingel10