Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
-
This is for an ecommerce site, and the company I'm working with has started selling a new line of products they want to promote.Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
One of my concerns is losing a little bit of link value from redirecting.
Thank you for reading!
-
[Quote]Ahh, I read it as ..."then 301 redirect to the old URL."[/Quote]
Hah! I did the same thing first. Then I had to rewrite my response.
-
Ahh, I read it as ..."then 301 redirect to the old URL."
It could possibly be a benefit with click through and if that were the case, it might even help with algorithmic results.
-
Chris, the 301 redirect from the old page would transfer most of the link authority the old page has, redirecting any links to the old page to the new page. So, it's not like having a completely new page with no links. That said, you are right that having the keyword in the URL is losing value. So, it's probably not worth it, though I don't know that it would hurt to do it.
Kurt Steinbrueck
OurChurch.Com -
Daniel, A new URL created just to be able to use keywords it it isn't worth your time. Being new and not having any back links is part of the problem and the other part is that keywords in the URL are losing their value as a ranking factor. I wouldn't bother.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
1000 Pages on old website. What to do with the 301 redirects for this domain?
Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!
Technical SEO | | snorkel0 -
301 for a Very Long URL
Hey gang, Thanks ahead of time for the help. I have a url somehow that is very very long: http://www.colbysphotography.com/wedding-caterers-knoxville-east-tennessee/Here is an extensive list of wedding venues in the Knoxville and East Tennessee region. If you find that any of these links are not working, that the venues are no longer in business, or have a suggestion for an additional venue (at no charge), please contact Colby. Colby's Photography works hard on keeping this list helpful. I have tried Yoast Premium on a wordpress site to redirect the url but it doesn't seem to keep. I've tried a few other redirect plugins with not help either. I would love some suggestions on this one! Colby
Technical SEO | | littlecolby0 -
Should the date be included in news URLs
My website is not a news or magazine site, but we do have a news section updated 2-3 times a week with industry related news. We are working on a new structure for the URLs.
Technical SEO | | theLotter
Should the date be included in the URL? From this article from Google I understand that as long as we submit a news sitemap it doesnt matter whether or not numbers are included in the URL, correct? https://support.google.com/news/publisher/answer/68323?topic=116650 -
Could a URL change path conflict a 301 redirect?
Hi Mozzers, We create multiple pages for one of my client. Some of them are replacing old pages. I setup 5 of them out of 40. I was able to set them live via the drupal CMS. The new pages were actually published but didn't have any URL but had nodes in directory such as www.example.com/node298. To set them live i changed the url path to one page that already existed( www.example.com/old). In order to setup the replacing page: www.example.com/node298 i added the same name as the old one but in order to avoid URL conflicts with new page(www.example.com/new) I had to change the old page's url path as well such as www.example.com/old2) I know i have to 301 redirect the old to the new obviously but my question is: does a URL path change on the old page www.example.com/old matters in when 301 ing it? will it still transfer all the juice to the new page Visual Process: Main goal: www.example.com/old redirect to www.example.com/new but these two are exactly the same url So modification of URL path: www.example.com/old to www.example.com/old2 to avoid URL conflict Therefore www.example.com/old2 =www.example.com/old (just url change path difference) Question: Because of this url change, will a 301 from www.example.com/old2 to www.example.com/new will still carry all the juice that www.example.com/old carried or not? I hope i didn't make it too confusing. Let me know if it is the case Thanks Mozzers Ty
Technical SEO | | Ideas-Money-Art0 -
Redirect from old wordpress site to new php site? Best approach
Hi I have two websites one legacy site done in wordpress the other in php. However I would like to merge the two together and remove the wordpress site. However it has a good link profile and the pages rank well. What is the best approach to do a 301 redirect from the old site with all its pages pointing to the homepage of the new site? If so what's the best way to do this in wordpress? Many thanks
Technical SEO | | ocelot0 -
Redirecting a old aged site to a new exact match site?
Hi All, I have a question. I have 2 sites with me in the same sector and want some help. site 1 is a old site started back in 2003 and has some amount of links to it and has a pr 3 with some good links to it but doesn't rank much for any keywords for the timing. site 2 is a aged domain but newly developed with unique content and has a good amount of exact match with a .com version. so will there be any benefit by redirecting site 1 to site 2 to get the seo benefits and a start for link bulding? or is it best to develop and work on each site? the sector is health insurance. Thanks
Technical SEO | | macky71 -
Rel - canonical vs 301 redirect
I have multiple product pages on my site - what is better for rankings in your experiance? If I 301 the pages to 1 correct version of the product page - or if I rel caanonical to the one correct page?
Technical SEO | | DavidS-2820610 -
How to make multiple url redirection using global.asax in IIS 6?
sir, I am working with IIS 6 site and i ant to redirect three different urls of a domain to one url, i.e, there are the different versions of the same url...so how can i create one? I have found a script on google. but it says redirecting one url. see it here: Sub Application_BeginRequest(ByVal sender as Object, ByVal e as EventArgs) Try Dim requestedDomain As String = HttpContext.Current.Request.Url.ToString().toLower() If InStr(requestedDomain, "http://yoursite.com") Then requestedDomain = requestedDomain.Replace("http://yoursite.com", "http://www.yoursite.com") Response.Clear() Response.Status = "301 Moved Permanently" Response.AddHeader("Location", requestedDomain) Response.End() End If Catch ex As Exception Response.Write("Error in Global.asax :" & ex.Message) End Try End Sub
Technical SEO | | VipinLouka780