Have any insight into why our Moz Rank dropped?
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I'm working on a site with a very low domain authority to start and in viewing our historical MozRank comparison to competitors I see that we had a MozRank between 2 and 3 two months ago, but now have a MozRank of 0.
What could have triggered this dropoff? It's clear we need to boost domain authority, but we have never had any so we're no worse in that department now than we were two months ago.
Any insight here would be useful. Thanks!
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It could be any number of things. It's possible that you previously had links pointing to the site that were since deleted. Some link checking software will provide you with historical data, so you can see which links have been deleted over time. Won't recommend any here because that's competing software.
It could also be some kind of issue with Moz's crawlers. Maybe they haven't or can't crawl your site for whatever reason.
I wouldn't lose sleep over a hiccup in mozrank though. I would check on traffic data or maybe look at crawl reports from moz and Google WMT to see if any errors increased recently. If everything looks normal then I wouldn't worry.
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